Apple orders over 10 million iPad mini tablets for launch in Q4 2012

Apple orders over 10 million iPad mini tablets for launch in Q4 2012
The Apple iPad mini is not yet officially announced, but if we believe the rumors, Apple should finally send out invitations for its unveiling this week, and now industry suppliers say that Cupertino is preparing for a huge demand for its compact tablet.

Apple has allegedly ordered 10 million iPad minis to be made for the fourth quarter of the year, and that’s more than double the Kindle Fires Amazon have ordered, according to WSJ’s industry sources.

Apple is using a niche opened by the affordable 7-inch Kindle Fire launched late last year, and later expanded by the $199 Google Nexus 7. Looking at Apple’s portfolio, one would see a price opening for a more affordable tablet, and more importantly the possibility to make such a device at a high enough margin.

So far, rumors agree that Apple will be launching a 7.85-inch iPad mini with a screen resolution of 1024 x 768 pixels. The device is expected to feature a thinner bezel, and a slim body in the signature industrial design for Apple.

source: Wall Street Journal via Tech Crunch

Related phones

iPad mini
  • Display 7.9" 1024 x 768 pixels
  • Camera 5 MP / 1.2 MP front
  • Processor Apple A5, Dual-core, 1000 MHz
  • Storage 64 GB
  • Battery 4440 mAh



1. rusticguy

Posts: 2828; Member since: Aug 11, 2012

According to PEW survey, market share of iPAD in US has dwindled from 81% to 52% so perhaps this is an attempt by apple to regain some lost share.

2. eisenbricher

Posts: 973; Member since: Aug 09, 2012

If they keep price in check they might achieve it. I mean, considering the affordable pricetag of Amazon and B&N tablets there is some serious competitors in this segment. Also, surface is coming! Probably with an affordable price (let's hope so)

3. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Expect the iPod Touch XL to look like the OG iPad from a form-factor perspective. It won't be until 2nd gen before the rounded back appears. Just like for the iPad 2 and 3

4. enemy_dil

Posts: 7; Member since: Oct 07, 2012

Apple finally want to rule the market! Caution!

5. rusticguy

Posts: 2828; Member since: Aug 11, 2012

And Samsung wants more money from Apple for processors ... read last para ... so if this is true then good move ... Apple will pay all the 1 billion or more that it wants from Samsung and pass on the costs to customers pbviously :)

6. Nadr1212

Posts: 741; Member since: Sep 22, 2012

Shouldn't THEY make the iPad mini and not order from that other company mentioned?...

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.