Apple markets the iPad as a business productivity tool using Microsoft Office

A mailer sent out by Apple to promote the Apple iPad, took.a different tact than Microsoft's recent ad for the Microsoft Surface Pro 3. Microsoft has promoted its tablet as being one that could replace a laptop. Apple decided to call its iPad a portable solution backed by powerful apps "that take advantage of the things only iPad can do."

In its mailer, Apple pointed out that its iWork Suite (Pages, Numbers and Keynote) comes free with the purchase of a new iPad. Using iCloud, Apple says that consumers can start a project using an iPad, and finish it on a Mac. Apple also showed off Microsoft Office for iPad, which is a collection of three freemium apps: Excel (spreadsheet), Powerpoint (presentations) and Word (documents). To really get the full use out of  Office for iPad, you need to have a subscription to Office 365.

The long awaited demand for the iPad version of Microsoft Office, led to 27 million downloads of the combined Excel, Word and Powerpoint apps in just 46 days after its initial launch.

source: AppleInsider