Behind the scenes at the filming of the Microsoft Surface Pro 3 ad

Behind the scenes at the filming of the Microsoft Surface Pro 3 ad
Have you seen the ad for the Microsoft Surface Pro 3? This is the spot that starts with the voice over announcer asking, "How can a tablet replace your laptop?" The ad shows how the Microsoft Surface Pro 3 is at home in every situation. The tablet starts the day as an alarm clock, and quickly becomes a note pad in a taxi cab. Then, it is on to the local coffee shop, where the tablet is used to show off some pictures. Next stop is the office, where the tablet is employed to handle some serious number crunching. It's all in a day's work for the 12 inch slate.

The video below will show you the ad in its entirety. First though, it shows you how the ad was done with no edits, to represent how seamlessly the Surface Pro 3 goes from one task to another. Since the video was filmed with no edits, everything had to be done perfectly. One screw-up would ruin a take. With so many moving parts, it took at least 45 takes to get it right.

Finally, everything came together and the result is the ad, which you might have seen on television. All of that work for a 30 second commercial.

source: MicrosoftSurface via WPCentral

Related phones

Surface Pro 3
  • Display 12.0" 2160 x 1440 pixels
  • Camera 5 MP / 5 MP front
  • Processor Intel Core i7
  • Storage 512 GB



1. esperanza

Posts: 49; Member since: Mar 23, 2013

Nice long take ad and Cloud FTW!

2. blingblingthing

Posts: 978; Member since: Oct 23, 2012

Great ad. Great product.

3. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

Except the tablet really isn't so great for serious number crunching, as per the Anandtech review, due to thermals. For some small slice of users, maybe this can be their tablet and their notebook. But for the majority of people, the Surface 3 is neither a great tablet nor a great notebook. And at the higher end, it costs as much as an iPad and a MacBook Air combined.

5. vincelongman

Posts: 5728; Member since: Feb 10, 2013

The $999 Pro 3 has the same specs as the $999 MacBook Air So that's $999 plus an extra ~$150 for the Type Cover Much less than $999 plus $399 for only the 16GB iPad Air Also AnandTech said that the Pro 3 was 43.2C after 1 hour of the 3DMark Ice Storm Unlimited 43.2C is actually really impressive since the Pro 3 is only 9mm thick The MacBook Air (or any ultrabook) would be about ~40C after 1 hour of 3DMark Ice Storm Unlimited

6. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

"Those users upgrading from Surface Pro 2 may notice a regression in performance, particularly when it comes to running prolonged CPU/GPU intensive workloads. In games, the difference can be noticeable. The simple fact is that in becoming a thinner device, Surface Pro 3 inherited more thermal constraints than its predecessors." (Anandtech) These thermals and lower performance are part of the Surface 3 design. This design offers less performance than a notebook whereas the Surface 2 aimed to be closer to a notebook in performance. "And at the higher end, it costs as much as an iPad and a MacBook Air combined." The low end MBA is $899, so at the entry level, the Surface 3 + keyboard is a little less than a MBA + iPad. But at the higher end, as I mentioned, it is no contest. The high end Surface 3 with keyboard is over $2000.

4. tatail

Posts: 261; Member since: Jan 08, 2010

Haven't used any Windows tablet so can't comment on that, but MS come on you can do better with the ad. Back in 04 I watched an Indian movie where they filmed this 5 minute song in one take and no edits. MS you have a lot money and there is definitely a lot of talent around, so there is room for improvement. I am personally not that impressed with the ad.

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