Behind the scenes at the filming of the Microsoft Surface Pro 3 ad
The video below will show you the ad in its entirety. First though, it shows you how the ad was done with no edits, to represent how seamlessly the Surface Pro 3 goes from one task to another. Since the video was filmed with no edits, everything had to be done perfectly. One screw-up would ruin a take. With so many moving parts, it took at least 45 takes to get it right.
Finally, everything came together and the result is the ad, which you might have seen on television. All of that work for a 30 second commercial.
source: MicrosoftSurface via WPCentral