Apple looking to build up 'Team Siri' and keep it all in-house

Apple looking to build up 'Team Siri' and keep it all in-house
A local publication in Boston has revealed that Apple is planning on building up the Siri team in the city. The report bases this on talk that the company is moving the group into 13,000 square feet of office space in the upper floors of the Kendall Square building. Right now, Team Siri is largely made up of those who worked for VoiceSignal Technologies, a company purchased by Nuance in 2007.

Apple currently licenses speech recognition technology from Nuance. The latter also licenses similar technology to Apple's rivals, including Samsung. This is why Apple wants to build out an in-house Siri team. Apple started in that direction in June, when it hired former Nuance vice president of research Larry Gillick, and speech project manager Gunnar Evermann.

Despite hiring former Nuance personnel, Apple would like nothing more than to have Siri use proprietary technology and move away from having to license Nuance's IP. Obviously, things are moving in that direction. We get the feeling that Apple still has some big plans for its virtual, voice-activated personal assistant in the near future. A job posting on Apple's site seeks engineers to work on the Siri team in Boston.

source: Apple, BetaBoston via AppleInside

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