Apple looking to build up 'Team Siri' and keep it all in-house

Apple looking to build up 'Team Siri' and keep it all in-house
A local publication in Boston has revealed that Apple is planning on building up the Siri team in the city. The report bases this on talk that the company is moving the group into 13,000 square feet of office space in the upper floors of the Kendall Square building. Right now, Team Siri is largely made up of those who worked for VoiceSignal Technologies, a company purchased by Nuance in 2007.

Apple currently licenses speech recognition technology from Nuance. The latter also licenses similar technology to Apple's rivals, including Samsung. This is why Apple wants to build out an in-house Siri team. Apple started in that direction in June, when it hired former Nuance vice president of research Larry Gillick, and speech project manager Gunnar Evermann.

Despite hiring former Nuance personnel, Apple would like nothing more than to have Siri use proprietary technology and move away from having to license Nuance's IP. Obviously, things are moving in that direction. We get the feeling that Apple still has some big plans for its virtual, voice-activated personal assistant in the near future. A job posting on Apple's site seeks engineers to work on the Siri team in Boston.

source: Apple, BetaBoston via AppleInside

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9 Comments

1. SemperFiV12

Posts: 949; Member since: Nov 09, 2010

Near future seems like a bit of a stretch based on the information provided in the article... but more possible now that Cortana and Google Now are making large strides.

2. engineer-1701d unregistered

don't they have to deal with the lawsuit because they stole the rights to Siri from the creators without paying for it

3. AlikMalix unregistered

Are you really that lazy to search for this info... Apple bought Siri a while back before rebuilding her and integrating the software into iOS. They own Siri...

4. sprockkets

Posts: 1612; Member since: Jan 16, 2012

Apple moves siri team in house. Wait, they bought out siri in 2010. Oh, you mean they want to build their own voice recog software? Good luck! Google can do it with their server and knowledge expertise, and MS is able to do so with their setup as well for Cortana. But as with apple they have to, since they can't stand giving credit to any other company ever. Next they'll buy out wolfram alpha and kill it to any non apple user. "Despite hiring former Nuance personnel, Apple would like nothing more than to have Siri use proprietary technology and move away from having to license Nuance's IP." Haha, tell that to Nuance's competitor that was sued out of existence with their crappy patents.

5. Iodine

Posts: 1478; Member since: Jun 19, 2014

They move everything in house to make it better, and have better control over it.. Things like fingerprint sensors, 64-bit processors or very loud speakers in such thin devices wouldn't exist, without Apple making them in house and just buying off shelf the same parts that competition uses. Siri is already great, but Apple is never satisfied. "Google can do it with their server and knowledge expertise, and MS is able to do so with their setup as well for Cortana." Google could do that but all they do is to use that data to advertising to increase money flow, they want to sold that to advertisers, not help you in your life. MS has a very good first try, but they are still newbies in virtual assistant space. And btw, no iOS users cares for which assistant is the best, as they have all three on their devices, you could even use Siri to launch google search and cortana.

6. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

"Google could do that but all they do is to use that data to advertising to increase money flow, they want to sold that to advertisers, not help you in your life." Spoken like Apple is the saint that would very much give you free product and services without funding it into their iAd to be sold to the highest bidder. Look like most Apple fans still don't know reality yet. To me its more like charging their user the highest possible sum that they user is willing to pay and still take their data to be sold to the highest bidder...LOL!

7. Ninetysix

Posts: 2962; Member since: Oct 08, 2012

Source?

8. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Its OK. Apple fans would always believe Apple has their best interest at heart. Let no one tell you otherwise. http://adage.com/article/digital/apple-sued-sending-iphone-ipad-user-data-advertisers/147909/

9. Ninetysix

Posts: 2962; Member since: Oct 08, 2012

Oh man! Apple's following Google's step in selling user data. tsk tsk...

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