Apple iPhone picked top smartphone for customer satisfaction in Korea

Apple iPhone picked top smartphone for customer satisfaction in Korea
Right in Samsung and LG's home of South Korea, Apple might have delivered the cruelest blow of all. 44,168 smartphone owners in the country were asked which smartphone was their favorite based on customer satisfaction and the winner was the Apple iPhone. In addition, Apple's iconic smartphone was also honored for having the best after sale support. The iPhone also was ranked ahead of Samsung when it came to the speed in which a broken unit was mended. But that was practically a moot point anyway since the model was voted the least likely to need a repair.

The problems that came up the most for Apple iPhone owners were issues relating to the battery and charging which was seen on 20% of repair tickets. Problems with the screen were next which included things like dead pixels and scratches on the display. This was followed by call quality. 17% of Apple iPhone owners had a problem with the phone during their first year of ownership, compared to 25% for LG owners, 31% for those toting a Samsung model, and 33% for those who purchased a Pantech branded smartphone. The latter two manufacturers were the only ones that scored below the average 29%.

As for the customer satisfaction numbers, Apple's score of 52% topped both Samsung and LG.The two Korean manufacturers scored 50% and 46% respectively.  Samsung lagged miserably on the matter of needing a second repair with 44% of Samsung owners saying that their phone had to go under the knife screwdriver a second time compared to 25% of iPhone owners who reported a second problem with their phone.

source: Naver (translated) via electronista

FEATURED VIDEO

20 Comments

1. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Good for them. You really can't any issues with iOS because it's butter smooth and is really easy to learn. They deserve it.

6. PunyPoop

Posts: 752; Member since: Jan 18, 2013

Yeah totally agreed! But I think they need to step up, and I think ios 7 is doing good, more push for them..

10. Potato.

Posts: 607; Member since: Jun 14, 2013

iOS 7 will lag for sure.

13. darkkjedii

Posts: 31055; Member since: Feb 05, 2011

I've tried every version of android other than 4.3, I've tried every version of iOS other than the official iOS 7. I've tried Symbian, all of windows mobile, and BB except 10, and they all lagged at one time or another. Yes iOS 7 will lag, and so will everything else. Lag is overrated to be honest. Freeze ups, and reboots are much worst.

14. Potato.

Posts: 607; Member since: Jun 14, 2013

I know. I agree with you. iOS 6 isn't laggy because it was simple and light. Since iOS 7 has true multi tasking and some additional features so I think it will lag on i4s and i4 due to 512mb of ram.

15. darkkjedii

Posts: 31055; Member since: Feb 05, 2011

Exactly. If you look at android, lag has always been an issue. As androids hardware has improved, lags become much less of an issue, I do get a little on my note 2, but only when tons of apps are running. Apple optimizes their hardware/software like no one else though. Expect a buttery smooth though not perfect experience.

16. Potato.

Posts: 607; Member since: Jun 14, 2013

Android is much heavy than iOS. Jelly bean even with the project butter lags on phones with 2gigs of ram while iOS 6 and Win8 runs smooth on 512mb ram. Google should optimize their OS and make it light.

17. darkkjedii

Posts: 31055; Member since: Feb 05, 2011

Project butter helped a lot thorough.

2. alterecho

Posts: 1106; Member since: Feb 23, 2012

Samsung's service is the worst, according to all my friends. Some of them complained that Samsung's customer service simply shrugged off any faults or tried to delay/prolong bringing back the case by saying they would call back, which they apparently didn't.

5. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Never had a problem with Samsung phones, even the very first flip phone I had back in 2005 with Sprint.

7. PunyPoop

Posts: 752; Member since: Jan 18, 2013

To be honest, Samsung cellphones in year 2009 are good in terms of built, I don't know what happened now ;(

8. JunitoNH

Posts: 1946; Member since: Feb 15, 2012

At the end of the day, is all about customer service. When I was having all the problems with my Galaxy Nexus, Samsung didn't want to hear it.

3. TheLolGuy

Posts: 483; Member since: Mar 05, 2013

Yeah LG!

4. androidfanboy

Posts: 162; Member since: Jun 24, 2013

Apple should go bust

9. Potato.

Posts: 607; Member since: Jun 14, 2013

I heard somewhere that Nokia has the highest customer satisfaction.. :)

12. darkkjedii

Posts: 31055; Member since: Feb 05, 2011

If this is true I'm not shocked. Galaxy's are super devices, but do have quite a learning curve. iOS is maybe a little smoother, and less of a learning curve. Doesn't mean it's the better phone, doesn't mean it's not. Simply means it satisfies its users, as it should.

18. Daftama

Posts: 641; Member since: Nov 03, 2012

Now for sure this site is funded by icrap Apple question is... Is it owned by Apple hmm.. So what if they like more than anything else what does mean if the Korean like we should because samsung is king of Android hmm

19. Trex95

Posts: 2381; Member since: Mar 03, 2013

Actually it's Apple and LG the best in Korea Samsung comes in third place.

20. momonm1

Posts: 23; Member since: May 30, 2011

Bottomline... Apple dig deep on Androids Hometown...

21. androidfanboy

Posts: 162; Member since: Jun 24, 2013

Apple sucks

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.