Apple iPhone picked top smartphone for customer satisfaction in Korea

Apple iPhone picked top smartphone for customer satisfaction in Korea
Right in Samsung and LG's home of South Korea, Apple might have delivered the cruelest blow of all. 44,168 smartphone owners in the country were asked which smartphone was their favorite based on customer satisfaction and the winner was the Apple iPhone. In addition, Apple's iconic smartphone was also honored for having the best after sale support. The iPhone also was ranked ahead of Samsung when it came to the speed in which a broken unit was mended. But that was practically a moot point anyway since the model was voted the least likely to need a repair.

The problems that came up the most for Apple iPhone owners were issues relating to the battery and charging which was seen on 20% of repair tickets. Problems with the screen were next which included things like dead pixels and scratches on the display. This was followed by call quality. 17% of Apple iPhone owners had a problem with the phone during their first year of ownership, compared to 25% for LG owners, 31% for those toting a Samsung model, and 33% for those who purchased a Pantech branded smartphone. The latter two manufacturers were the only ones that scored below the average 29%.

As for the customer satisfaction numbers, Apple's score of 52% topped both Samsung and LG.The two Korean manufacturers scored 50% and 46% respectively.  Samsung lagged miserably on the matter of needing a second repair with 44% of Samsung owners saying that their phone had to go under the knife screwdriver a second time compared to 25% of iPhone owners who reported a second problem with their phone.

source: Naver (translated) via electronista


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