Take a look at the first T.V. spot for Apple's latest and greatest smartwatch
You know what's coming now that Apple has introduced three new iPhone models and the Apple Watch Series 4. Get ready to see your prime time television viewing interrupted by ads for the iPhone XS, iPhone XS Max and iPhone XR. The latter won't launch until October 26th, while the other two models will be released on September 21st. That happens to be the same date for the launch of Apple's latest smartwatch.
The theme of the ad is that the Apple Watch motivates you to move and exercise. The result is a healthier you. And that's what it's all about.
Things that are NOT allowed: