Apple Maps new feature gives you in-search access to TripAdvisor and Booking.com reviews
Now, years later, we don't seem to be hearing any complaints about Apple Maps. It's a very competitive market, especially since the highly-regarded HERE maps is available for iOS. But Apple is still trying to gain the upper hand in this battle and has seemingly added in-search hotel reviews from TripAdvisor and Booking.com.
Originally, reviews from Yelp had appeared during searches on Apple Maps. This feature allowed users to read reviews pertaining to local points of interest without having to leave the app. While both TripAdvisor and Booking.com aren't officially listed as Apple Maps sources, hotel reviews with links to their apps and websites are now appearing in Maps searches.
The new reviews could be related to Apple's recent purchase of start-up Spotsetter. The latter employs proprietary algorithms to recommend points of interest based on the use of social network contacts. Prior to Apple's purchase of the company, Spotsetter used Yelp, TripAdvisor and Zagat as sources.