Amazon Coins are now live in the U.S., Kindle Fire owners get 500 of them free


If you own an Amazon Kindle Fire tablet, that means you're now $5 richer. Well, sort of. That's because the Amazon Coins virtual currency, which the online retailer announced in early 2013, is now live for users within the United States, and to get the ball rolling, the company is giving away 500 of them (worth $0.01 each) to Kindle Fire owners. 

The pretend money will be automatically added to each of the eligible users' Amazon accounts. They can then spend the money on new apps and games within the Amazon ecosystem, but in-app purchases can be made as well. Those who wish to buy more Amazon Coins will receive a discount of up to 10% when buying in bulk. Developers, on the other hand, will receive the typical 70% revenue from Amazon Coins spent on their software.

While Amazon Coins are now available only to U.S. users, it won't be surprising if we see the currency launch in other markets as well. Currently, the Amazon App Store can be accessed from over 200 countries worldwide

source: Amazon via TechCrunch

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