82% of U.S. tablet owners are holding the Apple iPad

82% of U.S. tablet owners are holding the Apple iPad
A new survey of tablet owners reveals that the Apple iPad controls a rather huge share of the market. The survey, taken last month by the Nielsen company, shows that Apple's tablet controls a hefty 82% of the U.S. market. To put that in perspective, behind the iPad is the Android flavored Samsung Galaxy Tab with a 4% share. That is followed by the Dell Streak and then the Motorola XOOM with a 3% and 2% share respectively.

Apple iPad owners were fairly split on which version of the tablet they own. 43% of U.S. tablet owners have the 3G model while 39% purchased the Wi-Fi only version.

The results of the survey show that in the States, half of all tablet owners are the only one in the house that use the device while 43% share their tablet with others. And in a statistic that PC manufacturers might find interesting, 35% of those with a desktop have used the computer less since buying a tablet. 32% of those with a laptop report using it less since taking a tablet home. 31% said the reason for using the tablet more and the computer less had to do with how easy it is to carry a tablet with you wherever you go. 21% credited the easier interface on a tablet as the reason for staying away from the PC.

Nielsen's survey also revealed that it is more than just PC use being affected by tablets. 27% of those with an e-reader have used that device less often since purchasing a tablet while 25% of owners of a portable media player report the same thing.

Despite all of this good news, you might not convince News corp. founder Rupert Murdoch that the Apple iPad is dominating the tablet market. As we reported, Murdoch's company earlier this year debuted a daily newspaper for the iPad called The Daily which is available via a paid subscription. According to paidcontent.org, the online newspaper lost $10 million in its first quarter of operation. Most of the cost was to start up the service.

The Daily has been downloaded 800,000 times since its February debut and was offered as a free trial at first until a 99 cent per week charge kicked in. The service is available only on the Apple iPad for now, but News Corp. plans on expanding the service to other tablets.

source: AppleInsider



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67 Comments

1. MrFirst

Posts: 5; Member since: May 05, 2011

First

11. daniel_bargs

Posts: 325; Member since: Nov 27, 2010

you want to be the first american civilian to be shot in the head and chest by the Navy SEALS this year?

17. Lucas777

Posts: 2137; Member since: Jan 06, 2011

haha prob not the first

46. iHateCrapple

Posts: 734; Member since: Feb 12, 2010

Wow...go put on your tin foil hat.

21. BobbyTaba

Posts: 316; Member since: Aug 11, 2010

twenty FIRST!

2. cheetah2k

Posts: 2209; Member since: Jan 16, 2011

Were they standing out the front of several Apple stores to get these results??

5. Lucas777

Posts: 2137; Member since: Jan 06, 2011

definitely not... anyways this was already pretty much known...

14. cheetah2k

Posts: 2209; Member since: Jan 16, 2011

How do you know? Did you conduct the survey?

42. remixfa

Posts: 14605; Member since: Dec 19, 2008

like it or not, Apple dominates the tablet market. They were first to market by months and have a huge head start. Motorola botched the launch of the Xoom which should have been the first real competitor so now we wait on Samsung to correct that. And as fiercely competative as theyve been with apple, they will probably do it right.

49. NeXoS

Posts: 292; Member since: May 03, 2011

Apple had a huge head start on the multi-touch smartphone market and look at them SINKING today! NPD reports that iPhone market share is dropping to 15% this year, google it! Then, they will drop to reflect the same share of their PC market...down to 5%. But, sites like this one, run by Apple, will gloss over this fact (why wasn't it reported here??) so they can sell you their $350 shares before it tanks back down to $85.

51. taco50

Posts: 5506; Member since: Oct 08, 2009

This one really burns doesn't it?

59. protozeloz

Posts: 5396; Member since: Sep 16, 2010

on a market where the iPad had over 90% of regular users last year? not really

63. AppleFUD unregistered

Beauty & brains. . . I'm in love!

64. Lucas777

Posts: 2137; Member since: Jan 06, 2011

hey u know mac holds 10% market share right? U kinda just ruined ur whole argument by wrong info... maybe if u actually looked it up, u wud know what you are talking about... and btw, google would be a dead company if facebook went into search... would apple be dead if they lost mac?

66. Lucas777

Posts: 2137; Member since: Jan 06, 2011

oh ya and 49, i dont see apple sinking at all when they they are in fact gaining market share... maybe you were thining about google which lost 4 percent... or possibly it was rim

67. phonefan4

Posts: 13; Member since: May 03, 2011

maybe so but for a phone thats a year old its still selling good, how many year old android phones are even still getting updates or being sold??

62. @cheetah2k unregistered

You have to remember that. . . 1. Windows tablets are not counted as "tablets" usually. Because the "do more" they are counted as PCs. 2. The Nook Color, the most popular "tablet" in North America, is also not counted in this "ipad-like tablet" category. . . It's kind of like say the iPod has a dominant market share. Sure, it does for a specifically defined category because most normal people use multi-functional devices to play music--50+% of cellphone users user their phone to play music as their main portable "mp3 player". . . not an mp3/pmp/ipod => over 500M/year but that 40-80M iPods/year is the "market leader."

65. Lucas777

Posts: 2137; Member since: Jan 06, 2011

no the nook color is counted in this... in many surveys it is shown to have just a little less share than the galaxy tab

3. TKFox007

Posts: 303; Member since: Nov 02, 2010

Gee I wonder why...

4. luis_lopez_351

Posts: 951; Member since: Nov 18, 2010

82% of tablet owners are also attracted to shiny t3rds

6. Lucas777

Posts: 2137; Member since: Jan 06, 2011

? what?

19. cheetah2k

Posts: 2209; Member since: Jan 16, 2011

He said "82% of tablet owners are also attracted to shiny t3rds" Can't you read english??

29. ardent1

Posts: 2000; Member since: Apr 16, 2011

Reading is one thing; comprehending what was written is another matter. If one subsitutes "shining turds" for the last two words, then one can attempt to understand luis_lopez_351's slam of the most successful table to date.

37. luis_lopez_351

Posts: 951; Member since: Nov 18, 2010

no, because i would be reported by iphone dorks and my comment would be removed...again

54. remixfa

Posts: 14605; Member since: Dec 19, 2008

ive been noticing my comments getting erased too.. even when im not reminding iturds why they are stupid.

35. iwebdroidberry7

Posts: 230; Member since: Jan 17, 2011

You fanboys really sound bitter right now lol

39. protozeloz

Posts: 5396; Member since: Sep 16, 2010

just so you know luis is ot a fanboy (at least not a fandroid)

56. luis_lopez_351

Posts: 951; Member since: Nov 18, 2010

:) Blackberry and Symbian ;D

60. protozeloz

Posts: 5396; Member since: Sep 16, 2010

haha I knew it :P

7. Hallucinator

Posts: 390; Member since: May 24, 2010

If there was a android tablet worth a damn maybe they could compete

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