At the same time, the share of tablet owners under 34 now stands at 46%, a significant drop from the 62% figure in the third quarter of last year. In addition, females are also gradually adopting tablets, but while the slates remain male territory, the e-readers seem to fit better the lifestyle of women.
Smartphones on the other hand were equally popular among both sexes. Age-wise, they have almost the opposite dynamics as teens under 18 now accounted for only 2% of all the owners, down from 10%, while 18 to 24 year olds have increasingly spent their hard earned cash for smart handsets. Do your personal observations agree with Nielsen’s findings about tablets being more of a male attribute and smartphones equally split between genders?