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Your next BMW or Mercedes will be using Nokia Maps, just as your Lumia

Posted: , by Daniel P.

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Your next BMW or Mercedes will be using Nokia Maps, just as your Lumia
BMW, Mercedes, VW and Hyundai have signed a deal with Nokia to use its Location&Commerce navigation platform in their future cars, providing free offline voice-guided navigation to their drivers, just like on your Windows Phone Lumia.

This was revealed during the huge Paris Auto Show, where Nokia's navigation arm has a big booth. Besides the car makers, nav system manufacturer Garmin also said it will be employing Nokia's NAVTEQ solution, and already outed the pedestrian and mass transit section as an in-app purchase for its Android and iOS apps. Pioneer has also signed up to use Nokia's Location&Commerce navigation platform, it seems.

Bruno Bourguet, Senior Vice President, Sales and Business Development, Nokia Location & Commerce, commented on the new deals:

We believe that Nokia Location & Commerce is uniquely positioned to provide a superior consumer experience which automotive manufacturers as well as other players in the industry can deliver to their customers, and the announcements we are making this week underscore this.

Drivers today expect to be told the best way to get from A to B but they also want live traffic information, notifications of nearby places of interest and data that helps them drive better and make journeys a pleasure rather than a chore. Whether it is a daily commute or a long distance drive, we are delivering on our Connected Car vision to bring a full set of capabilities from navigation to safety to entertainment.

The financial conditions under which the car and navi makers are licensing Nokia's mapping and navigation solution weren't disclosed, but we should know more at the next quarterly earnings. It's good that Nokia is adding another stream of income during the transitional period to Windows Phone 8 devices, as its cash pile is being drawn on now all too often for investors' comfort.

22 Comments
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posted on 28 Sep 2012, 02:53 3

1. aayupanday (Posts: 455; Member since: 28 Jun 2012)


Why not Google maps ?

posted on 28 Sep 2012, 02:55 2

3. Droid_X_Doug (Posts: 5530; Member since: 22 Dec 2010)


Maybe because Nokia bribed them?

posted on 28 Sep 2012, 03:36 19

7. asseek (Posts: 164; Member since: 12 Sep 2012)


maybe because Nokia maps are much better than Google maps
Nokia maps is more accurate than Google's in my country, In Google maps some raods are missing, and some are not located in their places!!

and even if they bribed them, that's good for Nokia.

stop the hate for Nokia and it's upcoming Lumia 920, i think u're just afraid that this monster phone will send u're wacky android piece of sh*t to garbage, where it should belong!!

posted on 28 Sep 2012, 08:11 2

19. SleepingOz (unregistered)


"i think u're just afraid that this monster phone will send u're wacky android piece of sh*t to garbage, where it should belong!!"

HAHAHAHAHAHAHAHAHAHA nice one! Deja vu?
You, Nokia fanboys, said the same sh*ts about Lumia 800 and 900.
See what happened?

posted on 28 Sep 2012, 08:58 4

21. asseek (Posts: 164; Member since: 12 Sep 2012)


this time it's different. the Lumia 800 and 900 weren't that innovtive as the new Lumia 820 and 920. the L900 & L800 were having the standard specs and nothing cool about them, while the new lumias have many cool features

posted on 28 Sep 2012, 08:50 4

20. shadez10 (Posts: 395; Member since: 15 Jan 2012)


please... no need to argue... its true that google maps is good... but in reality Nokia Maps are far more accurate than Google... remember Nokia owns Navteq which is a company making maps...

posted on 28 Sep 2012, 04:07 10

10. Snoobab (Posts: 172; Member since: 07 Dec 2011)


Because they are the best in the business thanks to Navteq's 20 years+ of mapping experience. Google Maps launched 7 years ago...

posted on 28 Sep 2012, 04:47 3

12. pokharkarsaga (Posts: 348; Member since: 23 Feb 2012)


Nokia maps are used for cars driven by human.
Google maps will be used for self driving cars(robotic).google is most advanced tech company till date.

posted on 28 Sep 2012, 07:03 7

16. thelegend6657 (unregistered)


Why Volkswagen make the switch to Nokia maps ?
As far as I remember Audi have google maps and Volkswagen own Audi .
However this is a good thng as Nokia maps is better than google maps

posted on 28 Sep 2012, 07:12 5

17. DP777 (Posts: 15; Member since: 25 Sep 2012)


Google maps suck!
Google doesn't own all the serveces related with their maps and navigation but have agreement with 3rd companies.
Nokia buying NAVTEQ in 2008 has been always developing and improving Nokia Maps. And it's the owner of the servcies releated Maps and navigation! It's a big difference. If you compare Nokia maps will be better in many iaspects!
From my experience I can say I don't like my Google navigation on my Android phone (slow, and depends on internet covereage). I can't wait until Lumia 920 is available to buy this pnone and forget about Android!

posted on 28 Sep 2012, 09:26 2

22. Altair (Posts: 317; Member since: 02 Feb 2012)


You are not alone mate. Waiting for my Nokia Lumia 920.

posted on 28 Sep 2012, 02:54 2

2. Droid_X_Doug (Posts: 5530; Member since: 22 Dec 2010)


Hopefully current BMWs are not using Nokia's navigation system. iDrive Navigation leaves quite a bit to be desired.

posted on 28 Sep 2012, 05:39 5

14. Stoli89 (Posts: 333; Member since: 28 Jun 2010)


They were not. Actually, BMW was using TomTom (TeleAtlas), the same company Apple has recently partnered with for its mapping data. BMW has recently announced the shift to NAVTEQ, the mapping company owned by Nokia.

posted on 28 Sep 2012, 03:11 16

4. PhansMuneeb (Posts: 345; Member since: 28 Jan 2012)


Nokia is Best, believe it or not :)

posted on 28 Sep 2012, 03:25 15

5. phil2n (Posts: 466; Member since: 30 Apr 2012)


they know how to choose

posted on 28 Sep 2012, 03:30 7

6. RaKithAPeiRiZ (Posts: 1301; Member since: 29 Dec 2011)


I'm sad that my Rolls Royce phantom s not getting this ......

posted on 28 Sep 2012, 04:56 3

13. Alistaire (Posts: 132; Member since: 13 Apr 2012)


yeah you should get rid of that piece of petrol sucking machinery anyway... ^_*

posted on 28 Sep 2012, 03:36 14

8. Muche (Posts: 14; Member since: 22 Aug 2012)


NOKIA. Driving People

posted on 28 Sep 2012, 04:03 1

9. PhenomFaz (Posts: 1064; Member since: 26 Sep 2012)


There shold be a choice available in cars to which map you want to sync with. Giving the monopoly to Nokia isn;t the way. However Nokia Maps are really cool but so are a lot of them out there...its about personal preference

posted on 28 Sep 2012, 04:25 2

11. haseebzahid (Posts: 1801; Member since: 22 Feb 2012)


the thing is signing a deal with multiple map providers is sometime not possible likes terms and conditions to use the maps and they also have to pay for it unlike users

posted on 28 Sep 2012, 06:11 1

15. FireDragon (Posts: 107; Member since: 13 Nov 2009)


I think users can choose if they have a smartphone they can use any available system of their choice.

posted on 28 Sep 2012, 07:12 3

18. Mobile-X-Pert (Posts: 565; Member since: 20 Dec 2010)


Now I feel like buying a Mercedes :)

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