With 120M users, Tango launches SDK and aims for social gaming with Gameloft deal
Tango is a pretty popular video and text chat app for Android and iOS, popular enough to have amassed 120 million users. But, the company is attempting to expand its base a bit. Tango has announced that it has launched its SDK in an effort to become the chat solution within other apps, especially social games.
The new SDK will allow developers to integrate Tango chat and video into apps, and Tango has already lined up a big name partner to start this off: Gameloft. Gameloft will be releasing Candy Block Breaker for Tango for iOS in a couple weeks, with the Android version following in July. Tango has also partnered with Bubble Gum Interactive, which has already released JetPack Jinx for Tango into the iTunes App Store.
Combining messaging and entertainment isn't exactly new, but usually it is a platform like Xbox or Android creating the link, and not a messaging platform like Tango. The SDK lets third-party apps to connect to Tango and allow users to message friends using text, pictures, and video, as you would expect. But, the SDK also includes social leaderboards and allows for competitive and collaborative in-game features, like being able to track your friends' progress through a game.
And, it sounds like this is just the start for Tango, as CEO Eric Setton has said he expects between 30 and 100 games to launch by the end of the year with Tango integration, and Setton has teases for the future as well:
Tango is rapidly growing and evolving to meet the needs of consumers. We're a steadfast innovative engine, inspired by providing the ultimate communication experience for those who connect on our app. Partnering with entertainment is just the tip of the iceberg.