The first Verizon Apple iPhone 4 commercial airs
The commercial is full of ticking clocks and really tries to play the impending release of the iPhone 4 on their network as the greatest thing to ever happen in the history of time. The few people they show in the commercial help create a feeling of anxiousness, with the twiddling thumbs and the doodling on scrap paper.
Oddly, they never actually show the iPhone 4, just the phrase “It Begins” and a flash of the 2.10.11 release date. Of course, this is probably the first of many Verizon iPhone commercials that will hit the airwaves.
Check out the commercial and tell us what you think in the comments below.
source: Mac Rumors
1. luis_lopez_351 (Posts: 951; Member since: 18 Nov 2010)
WOW i bet it cost them like 10,000$ to make that commercial xD
2. Thump3rDX17 (Posts: 2160; Member since: 10 May 2010)
chill out you guys it's just a teaser. xD
3. appleas (unregistered)
This ad does encapsulate the anxiety running through millions of people who have been patiently waiting.
Although I do not wish to be in line 2-10-11, I appreciate that VZW is thanking the millions of loyal customers that may now bow down to their Jesus phone and frolic mercilessly in teh garden.
-sent from my Motorola Droid
5. JeffdaBeat (unregistered)
This ad isn't about the iPhone, it's about enhancing their brand even more than they did with their "most reliable network" claim. They are thanking the customers that stayed with them despite not having an iPhone. It's a more personal statement being made and it's genius. Verizon is so big and they could just keep talking up the network, but this commercial is just genius. And I think the other providers could learn a lot from whatever Marketing Team Verizon is using. Customers already feel like they are so insignificant to their utility companies...just a number. But Verizon somehow makes people feel as if they are part of something greater and that Verizon only exists because people continue to be part of whatever that greater something is. The rest of the companies are simply putting out ads to say what they have available.
Verizon isn't my cell phone company and I'm not sure they ever will...but my God, I have yet to see them strike out. The other carriers should be very afraid if more people want to be part of this.
7. XxVerbalxX (unregistered)
Verizon, as far back as i can remember paying attention to it, has nearly always been a home run ad wise (palm pre not so much).
to this day i cant get that freaking "WATCH ME MOVE WITH MY JUKE" song/phone commerical out of my head. god that phone was pretty bad too,,,,watch me move with my juke.......
9. JeffdaBeat (unregistered)
But I mean, was it the Palm Pre ads or the Palm Pre itself? I mean this was when Verizon was boning Android. They had to create a reason for people to buy that phone and I'm sorry, the Palm Pre and Pixi aren't the most masculine or techie phones in the world...
12. VZW Rep (unregistered)
Well said...although this does beg the question as to why you're NOT on Verizon...
I agree though, our marketing team has been killer the last couple of years. In particular the ads for the original Motorola Droid were brilliant (ironic considering they were a direct attack on the iPhone).
I'm not too sold on the whole presentation for the "Rule the Air' campaign though. A lot of my co workers had the same reaction when they unveiled it to us- the tower looks like something from an ad you'd see in the freakin 50's. Still though, the concept is excellent- the idea of empowering customers has been a significant step forward from the days of the "Can you hear me now?" guy.
I heard that guy was a prima donna, btw. Really got full of himself when those ads were being pushed out. I guess I would too though if I got rich off saying 5 words over and over.
10. joey18 (Posts: 559; Member since: 20 Jul 2010)
alot people seling they droid x phones for the iphone now in craigslist 250 for the droid im salin mine for 300 to get the iphone