Sony having big plans for 2013, aiming to ship 50 million smartphones
Currently, Sony is one of those handset manufacturers that are having quite a lot of trouble dealing with the monstrous competition from Samsung and Apple. In contrast to many others, though, there's still hope for Sony, which has been consistently launching well-made Xperia smartphones these days, although a big hit from Sony's camp is yet to be seen.
The companies that will help Sony build at least 30-40% of all these 50 million handsets expected for 2013 include Foxconn, Arima and Compal.
Although Sony's phones seem to be OK in terms of hardware, we think the manufacturer should work on its software experience if it really wants to succeed. The custom UI that Sony is using for its Android phones looks good, but it often presents users to sub-par performance compared to some others out there like Samsung's TouchWiz. If Sony can get its software right, then it might as well swing back to profitability.
1. shy2papa (Posts: 221; Member since: 23 Jan 2010)
They better bring the big guns cuz currently sammy has the big guns wish them luck :)
8. MeoCao (unregistered)
Sony has great designs, but not great timing. And Sony behaves like an aristocrat.
This is street fight Sony and you gotta be very dirty to win it against such hungry gangs like SS.
24. ber_to (Posts: 11; Member since: 06 Nov 2012)
yeah right! and too late to release their smartphone lineup after announcing late August.
2. XPERIA-KNIGHT (unregistered)
"Although Sony's phones seem to be OK in terms of hardware, we think the manufacturer should work on its software experience if it really wants to succeed. The custom UI that Sony is using for its Android phones looks good, but it often presents users to sub-par performance compared to some others out there like Samsung's TouchWiz."
I wish I could "thumb" this article down! Maybe if people stop being so biased towards every company other than Samsung and apple they will have a chance Ray....
5. eisenbricher (Posts: 972; Member since: 09 Aug 2012)
I won't call this biased. Many ppl share the same opinion. I've used Sony android phones and they really need to change their UI now. It wasn't laggy actually, but in need of some bright elements. It's simply a night themed UI.
6. XPERIA-KNIGHT (unregistered)
Maybe they should and i cant knock your own personal experience, but somehow i get the feeling some authors have their mind already made up and dont like to give credit where credit is due..........So we shall see what the response is when Sony does "improve" on software.....
10. eisenbricher (Posts: 972; Member since: 09 Aug 2012)
Can't deny your thoughts as well... actually everyone has some bias towards some platform/brand.
Sony needn't do anything much, just addition of one more theme should suffice, or introduction of some small UI tweaks. It'll be like a breeze of fresh air.
11. josephnero (Posts: 457; Member since: 16 Nov 2011)
i for one love Sony UI.Hating touchwiz on my S2
36. OptimusOne (Posts: 694; Member since: 22 May 2012)
well the sony ui is quite simple. root your phone, flash CM9/10 on it. go to google type in "xperia cm9 theme", there should be an xda post by jasonevil that will also include an HDPI theme. install that. that will give you xperia framework/icons. then go to google, type in xperia s launcher. install that and that will give you the launcher
15. adjou (Posts: 102; Member since: 06 Jul 2010)
They actually came a long way from x10's crappy timescape UI. The new User eXperience is so much better now. Though they still have a lot to do in terms of customization and little cool gimmicks that touchwiz and sense has.
33. schecter7 (Posts: 99; Member since: 20 Apr 2012)
HOHOHO...I was just telling you yesterday, mate. Welcome to PA - where s**tsung and c*Apple receive speacial treatment. I guess it has something to do with their marketing expenditure.
Hey PA, enough of this garbage. TW is THE s**ttiest GUI . It's just bad looking and still, after years, looks like a cheap knockoff of iOS. On the other hand, Sony's UI is the least crappy UI on android phones. You could mention Sense if you really had to. But I'm just shocked how you guys are talking in favor of android skins which all should go down the toilet. BS of an article.
35. OptimusOne (Posts: 694; Member since: 22 May 2012)
just ship it with stock android and every tech geek/developer will ditch the sammy/lg nexus devices and go for sony :)
sony can customize it. they could add a custom launcher, and maybe a few custom apps like timescape. Ill be ok with that.
3. PhenomFaz (Posts: 1145; Member since: 26 Sep 2012)
Here's wishing the best to SONY...its always good if the top players have competition.
That being said it wouldn't hurt SONY to lower its prices a bit...even in bad times they maintain the premium brand pricing tag which hurts their sales even more...
4. gothicheart (Posts: 83; Member since: 17 Oct 2012)
the pic here really looks like it came from a lumia... just saying :)
7. loken (Posts: 462; Member since: 09 May 2012)
next year : bring out the big guns! odin and yuga!
9. cyborg009 (Posts: 95; Member since: 17 Sep 2011)
if you are a SE user from feature phone days, you'll love their UI on android also.. its beautiful its simple and not tacky.
I think little good needs to come from software and more good needs to come from hardware specs.
Sony has some real amazing phone designs with current phones in market, its just their every phone feels lacking something or the other.
I've Xperia S, i love this sexy phone but need to change and if by next year sony don't bring that XYZ factor... i might be off to default nexus line or windows phone world !!!
14. radeon (Posts: 11; Member since: 20 Mar 2012)
There's nothing wrong with Sony UI. I have an xperia S. It's quiet good for everyday usage
16. darac (Posts: 2156; Member since: 17 Oct 2011)
Ray, Sony mobile is already profitable.
When the company was a joint venture, they were making profit at over 7 million smartphone units per quarter sold.
Now they are selling almost 9 million.
Also, remember that HTC still has an operating profit at 7 million units.
And I totally disagree on your points - software part of Sony is great, actually the best android UI for an average consumer.
It's the hardware that is somewhat trailing behind direct rivals - namely processors, screens and battery life.
27. oister85 (Posts: 430; Member since: 27 Apr 2012)
Are you sure they are profitable? I heart they were losing.
30. Velda (Posts: 13; Member since: 07 Nov 2012)
Yes, but it's a whole division including phones, tablets and notebooks with some accessories. And only phones are profitable for Sony, but tablets and mainly notebooks not. :-(
18. buggerrer (Posts: 294; Member since: 21 Sep 2011)
and here we go again ... Sony fanboys whining and bi!tching !
19. FranksGT (Posts: 167; Member since: 29 Aug 2012)
Really Sony fanboys? All the sony phones out now are really big, heavy, and just plain ugly!
20. StreetNerd (Posts: 739; Member since: 08 Dec 2010)
seems u dont have feeling for designs :')
21. ReddD (Posts: 37; Member since: 29 Oct 2012)
I think Sony's UI is the best of the lot right now, Touchwiz with its bright colours and crazy font may look cool to start, but you are going to get bored in a month or 2. Sense is decent as well but still too much of it. But Sony's is versatile, it looks good whether you're a business man or a teenager. Also I reckon SONY is going to come out on top, cause they aren't getting dragged into all the legal battles and they going their own direction, not following everyone else. Nice job Sony.
23. imnotascammer (Posts: 79; Member since: 22 Aug 2012)
Oh please.. SG III I admit is really good, but to compare Touchwiz UI to Timescape UI is just crazy. Touchwiz bores me to freakin death. Timescape is kinda futuristic and well designed.
Who's with me?
25. darac (Posts: 2156; Member since: 17 Oct 2011)
I wouldn't go to such lengths as you, but i tend to agree..
Have a GSIII and TW is okay visually but still pretty rough around the edges, i just think timescape is better designed, subtle and refined yet futuristic.
I hate that you can't change the theme in TW, unlike in Xperia UI
26. soshi (Posts: 154; Member since: 08 Mar 2012)
I prefer sony ui than other, that make me think hard to try custom rom just because jb. Sony don't have attention grabbing hardware and no marketing. I don't know what they are doing, but their support getting worse.
29. noim1 (Posts: 297; Member since: 15 May 2012)
In my Point of View SONY has the best looking UI of all the Androids out there ....i have used Sam , HTC , SONY ...but the SONY's UI is more attractive than any other ....i always tend to go towards SONY ...SONY only needs to Beef up its hardware along with its competition ..i think it is only late on that PART ..
31. toyds123 (Posts: 24; Member since: 10 Feb 2012)
sony is like LG. yup, they have the hardware. but they lack so much software. personally, i use an LG and i would definitely buy an LG again. man they are durable. but they lack the software. but for me, i always go for durability. my sister has an optimus one which is already 2years old and has dived in pools for so many times, but at the end of the day, it still works. but sluggish ever since. i have an optimus black. 1 year old l. fell off a car while traveling, spilled beer on it, and the back has cracked because of intensive dropping. but it still works like a charm with cm10
32. Atlas (Posts: 158; Member since: 15 Apr 2012)
I think Sony are in 3rd place now behind Samsung and Apple.
34. gallitoking (Posts: 4704; Member since: 17 May 2011)
The only way I see Sony shipping 50 million Smartphones is if the rent their trucks to Apple.
38. rusticguy (Posts: 2828; Member since: 11 Aug 2012)
Sony is next on Apple's To Do List of "suing manufacturers" but Appla feel the warmth of pee in pants every time they think of doing it ... one fight against samsung and see how many corpses came falling from the cupboard that stacks "stolen ideas/work/techynology" at Apple Inc. I think you need to look outside of US also when it comes to definition of world and sony is moving up :)
40. noim1 (Posts: 297; Member since: 15 May 2012)
Sony is still rocking on Swype to unlock screen ....Apple can;t do s**t ...they r Afraid of SONY ...bcuz sony has a s**t load of patents .....
39. toyds123 (Posts: 24; Member since: 10 Feb 2012)
I think before they go trying other platforns, they should go back to profitability first with android.