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Sony IFA 2012 press-conference liveblog

Posted: , by Ray S.

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Sony IFA 2012 press-conference liveblog
What a great day for liveblogging! We're starting with covering the Sony pre-IFA 2012 press-conference, and just a bit later we'll move on to Samsung's Note II announcement.

Today, Sony is expected to unveil two new handsets - the Xperia T and Xperia J, with the former being a high-end smartphone and the latter... well, not so much. The more interesting Xperia T has been leaking like wild these days, and we already have photos and possible specs of the device, which include a smartly-sized 4.6" HD Mobile Bravia display, as well as a 1.5GHz dual-core Snapdragon S4 processor. Pretty much the same goes for the Xperia J, with the exception of the specs, which are a but more modest here: 4" screen and single-core Qualcomm MSM7227a processor. Oh, did we forget to mention that a new tablet in the spirit of the Tablet S is also expected to appear?

Don't miss our liveblog of the event! It's scheduled to begin at: 10 AM ET | 9AM CT | 7AM PT | 4PM Central European.


Live event tracker

09:55And that's a wrap, people, don't forget that we have one more keynote tonight - the Galaxy Note II announcement, so stay tuned!
09:53We'd say Kaz's mobile announcements weren't that memorable, but that's because pretty much everything was already known.
09:51
09:51
09:50Geez, a new 84" 4k TV!
09:47
09:45
09:44That's standalone camera, not a smartphone one. :)
09:43They are now talking about their new camera stuff.
09:41ClearAudio+ audio technology will be on board of devices announced today.
09:40Kaz is now shifting the focus to the new notebooks.
09:39Now's time for some talk about Sony's unique software offerings.
09:38
09:38James Bond will be equipped with a fancy Xperia T in his next movie. Sweet. And now they're rolling a trailer of the next JB movie.
09:37Xperia V is an LTE smartphone, which, by the way, will be water-resistant.
09:36Customers who purchase a new Xperia phone are eligible for a 30-day trial of Music Unlimited.
09:35NFC will be onboard, allowing easy sharing between Xperia phones, just by tapping.
09:34
09:344.6" display, powered by Mobile Bravia, as expected. 13MP "fast-capture" camera.
09:34Xperia T is the new high-tech flagship for Sony.
09:33
09:33Xperia T, Xperia V and Xperia J.
09:33Today, they're going to annouce three new phones.
09:32Thinner, lighter design, various official accessories.
09:32SONY XPERIA TABLET S - that's the name of the new tablet.
09:31
09:31OK, now we're turning our attention to mobile. Enough Wonderbooks.
09:30The first product is gaming-centric, the Wonderbook.
09:28
09:27The new devices will represent three areas in tech: "games, mobile and digital imaging".
09:27
09:26*has gone, sorry about that. :)
09:26"Simpler, easier, more entertaining and user friendly experience" - that's what the company has went for with its new products.
09:25Kaz explains that Europe has been a crucial market for the company these days.
09:24Masaru Tamagawa, the new Sony Europe chairman has helped a lot for the stabilization of the company in the area.
09:23Kaz takes a moment to introduce Sony's new European president, who has broken a leg recently, and won't be able to join him on stage.
09:22Today Sony will be announcing new products that will bring smiles to our faces. Yaay!
09:21
09:20
09:19Kaz Hirai, CEO of Sony is on stage!
09:18Showcasing Sony products...
09:18And just like that, it has begun! The hosts are rolling an intro video right now.
08:53So, what do you think they'll annouce?
08:21Ray S. here, it's a pleasure to be doing this liveblog for you! Stay tuned - only 40 minutes to go now.
08:19Hello world, are you ready for the new gadgets that Sony's going to announce today?

24 Comments
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posted on 29 Aug 2012, 08:22 5

1. wendygarett (unregistered)


Xperia Tablets ! ! ! ! ! !

posted on 29 Aug 2012, 08:36 4

8. neutralguy (Posts: 1152; Member since: 30 Apr 2012)


Xperia J,T,TX! ohh that 13MP camera sensor. The only thing that could beat my n8 that's not nokia! :D

posted on 29 Aug 2012, 08:46 1

11. Alp1111 (Posts: 46; Member since: 27 Jan 2012)


3 xperia tablet one windows 8 one wedge shape design and an nxt designed tablet

posted on 29 Aug 2012, 09:15

16. loken (Posts: 462; Member since: 09 May 2012)


Xperia TX
!@

posted on 29 Aug 2012, 09:33 1

20. neutralguy (Posts: 1152; Member since: 30 Apr 2012)


XPERIA V!

posted on 29 Aug 2012, 08:22 5

2. TheLibertine (Posts: 484; Member since: 15 Jan 2012)


Go Sony !

posted on 29 Aug 2012, 08:29

3. No_Nonsense (Posts: 826; Member since: 17 Aug 2012)


Ray what about the Samsung Note II event?

posted on 29 Aug 2012, 08:32 2

5. Crossblade (Posts: 190; Member since: 21 Apr 2005)


it starts a few hours later

posted on 29 Aug 2012, 08:36

6. No_Nonsense (Posts: 826; Member since: 17 Aug 2012)


How many precisely?

posted on 29 Aug 2012, 08:44 2

10. Crossblade (Posts: 190; Member since: 21 Apr 2005)


3 hours after the Sony stars

posted on 29 Aug 2012, 08:30

4. smallworld (Posts: 438; Member since: 13 Jul 2012)


Can't wait !

posted on 29 Aug 2012, 08:36 2

7. redmd (Posts: 893; Member since: 26 Oct 2011)


Ray S. you must be in cloud 9 today. I'm envious hehe. BTW, please don't give the Note II 7/10 in your review next month.

posted on 29 Aug 2012, 09:07 1

15. Ray.S (Posts: 257; Member since: 19 Jul 2011)


I'll do my best, but can't promise you anything. :)

posted on 29 Aug 2012, 08:40 7

9. Mitchel (Posts: 228; Member since: 25 May 2012)


Wooohhh.. SONY: One of Apple's admired companies out there!

posted on 29 Aug 2012, 09:44

23. TheLibertine (Posts: 484; Member since: 15 Jan 2012)


That is exactly what even Apple innovation fans like me love them for...!

posted on 29 Aug 2012, 08:54

12. Mittal (Posts: 427; Member since: 14 Dec 2011)


what all new devices are expected apart from Note II?

posted on 29 Aug 2012, 08:59

13. vidyadhar (Posts: 10; Member since: 23 Aug 2012)


too excitied.....

posted on 29 Aug 2012, 09:03

14. vidyadhar (Posts: 10; Member since: 23 Aug 2012)


come on Sony.:)

posted on 29 Aug 2012, 09:22

17. loken (Posts: 462; Member since: 09 May 2012)


Kando a Smile :)

posted on 29 Aug 2012, 09:32

18. loken (Posts: 462; Member since: 09 May 2012)


Wonder book o,o ?

posted on 29 Aug 2012, 09:33

19. loken (Posts: 462; Member since: 09 May 2012)


T V J omg?

posted on 29 Aug 2012, 09:34 1

21. bloodline (Posts: 691; Member since: 01 Dec 2011)


why ray whhhy his rubbish

posted on 29 Aug 2012, 09:40 1

22. loken (Posts: 462; Member since: 09 May 2012)


Yeah ^btw im so buying v = waterproof = arc design = s4!!!!!!!!!!!!! omg

posted on 29 Aug 2012, 10:31 1

24. megaSUNNY (Posts: 57; Member since: 26 Jun 2012)


another beautiful XPERIA family

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