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Schiller's testimony is practically a copy from previous trials

Posted: , by Alan F.

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Schiller's testimony is practically a copy from previous trials
Apple's Senior VP of Worldwide Marketing, Phil Schiller, was the first witness on the stand Tuesday as the second Apple v. Samsung patent trial kicked off. And just as he did in previous trials, including last year's damages retrial, and 2012's first patent trial, Schiller used various graphs and articles to show off the success of the Apple iPhone.

According to those who managed to grab a seat inside the courtroom, Schiller explained how Samsung's copying prevents the public from seeing how innovative Apple is. Schiller was asked what his first impression was of the Samsung Galaxy S, and the Apple executive replied, "It looked so much like an attempt to copy the iPhone." Schiller said that the alleged copying of the iPhone by Samsung led to confusion on the part of the public. "It has caused people to question some of the innovations we created," Schiller said. "I think it has confused people as to which products are creating this experience." During the first trial back in August 2012, Schiller told the court that he was "shocked" at the appearance of the Samsung Galaxy S and was afraid that Samsung would copy Apple's entire product line.

Samsung attorney Bill Price might have scored some points with the jury, and softened the blow of Schiller's testimony, by getting Apple's marketing whiz to admit that he was not briefed on the patents that Apple claims Samsung has infringed on. Price was hoping that the jury would wonder how Schiller could know that Samsung copied Apple, without knowing exactly which patents Samsung allegedly infringed on.

Court was adjourned for the day before Samsung's cross-examination of Schiller was completed, and that is where things will pick up from when the trial resumes at 9am PDT on Wednesday. Apple is seeking $2 billion from its Korean rival, claiming that Samsung infringed on five Apple patents. Samsung claims that these patents were for minor changes, and never should have been issued by the USPTO.

source: @Swiftstories, AppleInsider

56 Comments
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posted on 02 Apr 2014, 02:10 11

1. Duketytz (Posts: 384; Member since: 28 Nov 2013)


What's so innovative about Apple that we should see?

posted on 02 Apr 2014, 10:09 3

51. Finalflash (Posts: 1558; Member since: 23 Jul 2013)


Yea, they couldn't even innovate in this trial and just copy and pasted from last time. Just a bunch of paid actors who pretend to care about their products and customers.

posted on 02 Apr 2014, 02:16 7

2. JMartin22 (Posts: 756; Member since: 30 Apr 2013)


I guess he believes nothing but iPhones should (ideally) exist, as the rounded form factor of smartphones is so vague. Now if they only patented squares, the competitors would still be selling feature phones as their flagship.

posted on 02 Apr 2014, 04:00 3

18. sgodsell (Posts: 1031; Member since: 16 Mar 2013)


The other major thing is the OS. Back then and it continues on today, that Android and iOS do not look or feel the same. That's not to say Android can't look and feel like other OS's with custom launchers (iOS, WP, and many more). But the devices in question most certainly looked and functioned differently compared to an iPhone.

posted on 02 Apr 2014, 02:17

3. nctx77 (Posts: 453; Member since: 03 Sep 2013)


Look at your phone. Now, what did your phone look like prior to June 2007? Look at your tablet. Now, what did your tablet look like prior to 2010 if you had one at all? I can keep going....

posted on 02 Apr 2014, 02:31 9

6. shuaibhere (Posts: 1297; Member since: 07 Jul 2012)


Ever seen lg prada(2006)????
Google it...then come here...

posted on 02 Apr 2014, 02:39

9. Crossblade (Posts: 189; Member since: 21 Apr 2005)


LG Prada was announced 9 days after the iPhone, in 2007, not in 2006.

http://www.phonearena.com/news/LG-Prada-phone-officially-announced_id1739

posted on 02 Apr 2014, 02:51 8

11. shuaibhere (Posts: 1297; Member since: 07 Jul 2012)


But the design is released before...

posted on 02 Apr 2014, 03:05 9

13. shuaibhere (Posts: 1297; Member since: 07 Jul 2012)


http://en.m.wikipedia.org/wiki/LG_Prada

check it...

posted on 02 Apr 2014, 07:17 6

27. jroc74 (Posts: 4720; Member since: 30 Dec 2010)


In case he needs a lil more help understanding LG had hardware for the Prada in 2006:

http://www.engadget.com/topics/mobile/2006/12/15/the-lg-ke850-touchable-chocolate/

posted on 02 Apr 2014, 07:30

30. Crossblade (Posts: 189; Member since: 21 Apr 2005)


leaked photos and announced products are different things

posted on 02 Apr 2014, 08:51 2

42. jroc74 (Posts: 4720; Member since: 30 Dec 2010)


Are you trying to imply that LG didnt make the Prada until after the iPhone was announced?

if so now it goes from around a month...to days....that a manufacture can copy, make, and display a phone.

posted on 02 Apr 2014, 11:05 2

52. tedkord (Posts: 4470; Member since: 17 Jun 2009)


Not when it comes to design.

posted on 02 Apr 2014, 04:40 6

19. SPASE (Posts: 75; Member since: 03 May 2013)


Samsung F700 was one of the models Apple once included as an infringing product, but later withdrew once it learned Samsung created it and brought it to market before the iPhone

posted on 02 Apr 2014, 04:45 4

20. SPASE (Posts: 75; Member since: 03 May 2013)


Also check out the i700

en.m.wikipedia.org/wiki/Samsung_SPH-i700

posted on 02 Apr 2014, 04:57 2

21. SPASE (Posts: 75; Member since: 03 May 2013)


How about this as well 2001, shows that as technology evolved so would Samsung.

phonearena.com/phones/Samsung-SPH-I300_id37

posted on 02 Apr 2014, 07:04 3

24. jroc74 (Posts: 4720; Member since: 30 Dec 2010)


An Phone Arena article has the F700 and LG Prada on display at a Barcelona trade show....in Feb 2006.

A trade show the iPhone was absent from.

http://www.phonearena.com/news/Samsung-trial-evidence-reveals-Apple-patting-itself-on-the-back-for-silent-presence-at-events-studying-the-competition_id33347

Hardware thats actually on display vs hardware that isnt.....

posted on 02 Apr 2014, 07:30

29. Crossblade (Posts: 189; Member since: 21 Apr 2005)


2007 again.

posted on 02 Apr 2014, 08:27

39. Crossblade (Posts: 189; Member since: 21 Apr 2005)


as stated in post #32 and #33 (supported with links), the F700 and LG Prada were demoed at the 3GSM show in 2007 (not 2006!) in Barcelona.

http://www.phonearena.com/news/3GSM-2007-On-site-Coverage_id1773/page/4
http://www.phonearena.com/news/3GSM-2007-On-site-Coverage_id1773/page/5
http://www.phonearena.com/news/Hands-on-with-Samsung-F700_id2192

3GSM is the show now known as MWC.

posted on 02 Apr 2014, 08:38 1

40. jroc74 (Posts: 4720; Member since: 30 Dec 2010)


Look at the date on the slides in my post....Feb 2006.

posted on 02 Apr 2014, 07:19 2

28. jroc74 (Posts: 4720; Member since: 30 Dec 2010)


There is a difference between officially announced....and when the manufacture has actual hardware made...

Bottom line...the Prada coulda been released in 2006. F700 too.

posted on 02 Apr 2014, 02:32 3

8. willard12 (Posts: 729; Member since: 04 Jul 2012)


Samsung F700

posted on 02 Apr 2014, 02:39

10. Crossblade (Posts: 189; Member since: 21 Apr 2005)


F700 was announced a month after the iPhone

http://www.phonearena.com/news/Samsung-announces-iPhone-rival---F700-is-5-megapixel-beast_id1768

posted on 02 Apr 2014, 03:08 4

14. willard12 (Posts: 729; Member since: 04 Jul 2012)


First, the question was "what did phones look like before June 2007?" Your link points to an article from February 2007. Second, I believe it takes a little more than a month to copy, produce, and present a device. In all liklihood, Samsung and Apple copied the LG Prada, which was submitted for an iF design award in September 2006. See my avatar for a reference.

posted on 02 Apr 2014, 07:12 3

26. jroc74 (Posts: 4720; Member since: 30 Dec 2010)


"Second, I believe it takes a little more than a month to copy, produce, and present a device."

Leave you logic at the door next time....there is no room for that here....only fanboy tirades are allowed...

If Samsung can copy, produce and present a device in a month.....they are truly magical.

Its also funny how someone can reference an article on PA....and leave out the one I posted with the F700 and LG Prada being on display in Feb 2006. The iPhone was mysteriously absent.

posted on 02 Apr 2014, 07:34

32. Crossblade (Posts: 189; Member since: 21 Apr 2005)


You mentioned it, but did not include the link.

http://www.phonearena.com/news/3GSM-2007-On-site-Coverage_id1773/page/4
http://www.phonearena.com/news/3GSM-2007-On-site-Coverage_id1773/page/5
http://www.phonearena.com/news/Hands-on-with-Samsung-F700_id2192

Both are in 2007, not in 2006.

p.s. MWC was then called 3GSM

posted on 02 Apr 2014, 07:49

35. Neo_Huang (Posts: 333; Member since: 06 Dec 2013)


Goophone copied the Samsung Galaxy S5 in one day.
http://www.phonearena.com/news/Samsung-Galaxy-S5-already-copied-to-create-the-Goophone-S5_id53180

posted on 02 Apr 2014, 07:31

31. Crossblade (Posts: 189; Member since: 21 Apr 2005)


The Prada was announced AFTER the iPhone

posted on 02 Apr 2014, 11:55 1

56. willard12 (Posts: 729; Member since: 04 Jul 2012)


It won the iF design award BEFORE the iphone. What difference does it make when LG decided to make an official announcement?

posted on 02 Apr 2014, 11:10 1

53. tedkord (Posts: 4470; Member since: 17 Jun 2009)


Do you believe that Samsung was able to design and build the F700 in a month? Then it seems that since LG and Samsung came to the same approximate design as the iPhone at the same time as Apple, it was the path smartphone design was always going, and would have without the iPhone. Not revolutionary, but obvious and evolutionary.

posted on 02 Apr 2014, 02:55 9

12. Gasteasoro (Posts: 5; Member since: 02 Apr 2014)


Leaving the "PRADA/ F700 did touchscreens first" thing aside, according to you, NONE should be allowed to make touchscreen phones since Apple hit the sweetspot?

Very well, then following your biased logic NONE other than Motorola should be allowed to make "handheld phone devices". Because just like you said:

"Look at your phone. Now, what did your phone look like prior to April 1973?" Exacto! A big as fudge bulk tied down to your car at best.

See the flaw in such logic? It's not a matter of "who did it first" its a matter of making something good and with time other people/inovators/copycat/whatever will keep going forward with the idea so as to push it to new boundaries.

posted on 02 Apr 2014, 06:15

22. blingblingthing (Posts: 423; Member since: 23 Oct 2012)


I just love when flawed logics are used against the clearly unaware. This whole, you did it first doesn't warrant total exclusivity.

There is no way Apple can even make a smartphone without using previous standard essential patents.

posted on 02 Apr 2014, 02:25 6

4. ScottSchneider (Posts: 313; Member since: 06 Dec 2011)


Schiller said. "I think it has confused people as to which products are creating this experience." -------> WTF is he smokin...

posted on 02 Apr 2014, 02:30 6

5. Mehdia (Posts: 23; Member since: 22 Apr 2012)


Phill is joker apple ios7 is full copy Android 2.3

posted on 02 Apr 2014, 02:32 6

7. shuaibhere (Posts: 1297; Member since: 07 Jul 2012)


People recognize apple products by apple symbol in back...not by form factor...

posted on 02 Apr 2014, 06:16 5

23. blingblingthing (Posts: 423; Member since: 23 Oct 2012)


Or the exorbitant price.

posted on 02 Apr 2014, 03:19 4

15. StraightEdgeNexus (Posts: 3055; Member since: 14 Feb 2014)


How innovative apple is ROFL. And imo apple is bigger copycat than sammy. And that too shamelessly.

posted on 02 Apr 2014, 03:30 3

16. frickbot (Posts: 15; Member since: 15 Mar 2014)


I could give a damn who's ideas something is as long as I enjoy the end product.

posted on 02 Apr 2014, 03:58

17. Karriope (Posts: 95; Member since: 07 Jun 2013)


Rehashed testimony? Just like their phones, some people would say.

posted on 02 Apr 2014, 07:05 2

25. jroc74 (Posts: 4720; Member since: 30 Dec 2010)


In response to the debate about the LG Prada, F700 and the orig iPhone....

An Phone Arena article has the F700 and LG Prada on display at a Barcelona trade show....in Feb 2006.

A trade show the iPhone was absent from.

http://www.phonearena.com/news/Samsung-trial-evidence-reveals-Apple-patting-itself-on-the-back-for-silent-presence-at-events-studying-the-competition_id33347

Hardware thats actually on display vs hardware that isnt.....

As for the article....hey.... if its worked so far, why change up now? All this does is make me despise Apple more n more. I rarely feel this way about a company.

posted on 02 Apr 2014, 07:34

33. Crossblade (Posts: 189; Member since: 21 Apr 2005)


http://www.phonearena.com/news/3GSM-2007-On-site-Coverage_id1773/page/4
http://www.phonearena.com/news/3GSM-2007-On-site-Coverage_id1773/page/5
http://www.phonearena.com/news/Hands-on-with-Samsung-F700_id2192

Both are in Feb 2007, not in 2006. 1 month after the iPhone was officially announced.

posted on 02 Apr 2014, 07:39 2

34. shuaibhere (Posts: 1297; Member since: 07 Jul 2012)


Ahhh..why don't you reply me there...
Check out the wikipedia page for lg prada...it was shown to public in 2006 engadget had a hands on too..

posted on 02 Apr 2014, 07:57

36. Crossblade (Posts: 189; Member since: 21 Apr 2005)


Leaks and official announcement are very DIFFERENT things

posted on 02 Apr 2014, 08:13 2

37. Nkolsen (Posts: 25; Member since: 28 Mar 2013)


Omg, No they are not in this situation! LG showed their hardware to The public BEFORE any in the public know about the iPhone. So Apple didnt get this idea as the ONLY one. Both LG and samsung also got. Just get over it, your stupid Apple Arent innovative, they just by stuff and Call it their innovations.

posted on 02 Apr 2014, 08:25

38. Crossblade (Posts: 189; Member since: 21 Apr 2005)


If you read the links I have provided you will see that LG did not announce the PRADA (KE850) before the iPhone, but 9 days later

http://www.phonearena.com/news/Apple-iPhone-is-real-and-coming-to-Cingular_id1730
http://www.phonearena.com/news/LG-Prada-phone-officially-announced_id1739

posted on 02 Apr 2014, 08:55 1

43. jroc74 (Posts: 4720; Member since: 30 Dec 2010)


http://www.engadget.com/topics/mobile/2006/12/15/the-lg-ke850-touchable-chocolate/

posted on 02 Apr 2014, 09:24 2

46. DigitalJedi_X2 (banned) (Posts: 346; Member since: 30 Jan 2012)


Are you really that much of an iDiotic fanboy?? The LG Prada and Samsung device were both SHOWN TO THE PUBLIC almost a FULL YEAR BEFORE the iPhone was announced. It doesn't matter that the iPhone was "officially announced" before the LG and Samsung devices were officially announced. There was already "PRIOR ART" for the LG and Samsung devices that predates the iPhone.

What part of that don't you understand? I even did some if it in caps just to make it obvious.

posted on 02 Apr 2014, 08:40 1

41. jroc74 (Posts: 4720; Member since: 30 Dec 2010)


I guess you cant see the date on the slides....it says clear as day Feb 2006....

So you are saying that every slide in that evidence...has the wrong date...

Remember...those slides are marked Confidential. That might not be Confidential now...but they were back then.

Please read the entire article I posted....the iPhone was absent from that Feb 2006 show...

So many manufactures had phones on display....expect Apple.

posted on 02 Apr 2014, 09:00

44. Crossblade (Posts: 189; Member since: 21 Apr 2005)


I just checked that document from the story you linked:

In the left side, it says "Feb 2006", so I now get your confusion. However, this is a technical mistake!! The whole document is talking about the 3GSM 2007!, not 2006! This is where the F700 was shown, together with PRADA, the F520.

The rest of the report also talks about 3GSM 2007 - e.g. Nokia E90, 6110 Navigator, E65, etc

Here is what happened at 3GSM 2006. As you can see, none of these are discussed in the linked report.http://www.phonearena.com/news/3GSM-World-Congress-2006-on-site-report_id1045/
and here is the report about 3GSM 2007, where all the products in this internal doc are:http://www.phonearena.com/news/3GSM-2007-On-site-Coverage_id1773/

The document also talks about the Apple announcement and that it didn't happen at the 3GSM show but a month earlier. Obviously, it had already happened (which is in 2007).

If you open the phonearena link you have given, the source is CNET. Here is quote from them, supporting my opinion:

http://www.cnet.com/news/apple-touted-quiet-presence-at-mobile-confab-it-didnt-attend/

"In an internal report from the 3GSM Congress Trade Show in 2007 (mis-marked as 2006 in evidence, as discussed here in court today), Apple does some chest-thumping, pointing out the fact that even though it was not there, the company's presence was the talk of the town."

And about you comment that every manufacturer is present expect Apple - it has been so every year. Apple doesn't take part in CES or MWC (previously known as 3GSM) or IFA or CeBIT or whatever. It was not only in 2007.

Hope all is clear now.

posted on 02 Apr 2014, 09:16 1

45. SPASE (Posts: 75; Member since: 03 May 2013)


I also checked it out and you can see at the top, by who and when it was written.

BY CHRIS ZIEGLER  DECEMBER 15TH 2006, AT 5:50:00 PM

posted on 02 Apr 2014, 09:44 1

49. SPASE (Posts: 75; Member since: 03 May 2013)


In this one (feb 2007) CHRIS ZIEGLER talks about new upgrade f700 and how its not coming to America.

engadget.com/2007/02/08/samsung-outdoes-itself-wit​h-ultra-smart-f700/

posted on 02 Apr 2014, 11:16 2

54. tedkord (Posts: 4470; Member since: 17 Jun 2009)


The Prada a awarded a design award before the iPhone was announced. The Engadget story about it that someone else linked here was written Dec. 15th, 2006. So they award design awards before design is available to see?

posted on 02 Apr 2014, 09:35 1

48. SprintGuy22 (Posts: 12; Member since: 10 Jul 2013)


Wow... Apple just repeats the same things over and over??? That's so unlike them!

posted on 02 Apr 2014, 09:59 1

50. networkdood (Posts: 6261; Member since: 31 Mar 2010)


Guy is just a corporate shill, reading from a script...

posted on 02 Apr 2014, 11:17 1

55. tedkord (Posts: 4470; Member since: 17 Jun 2009)


Phil Shill.

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