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Samsung loses global smartphone market share in the first quarter of 2014

Samsung loses global smartphone market share in the first quarter of 2014
Research firm Strategy Analytics released its latest global market share figures on Tuesday. On top remained Samsung, with 31.2% of the world-wide smartphone market at the end of the first quarter. That figure is down from the 32.4% that Sammy earned last year. Behind the Korean based Samsung for the January through March period, was Apple. The iPhone manufacturer saw its Q1 market share decline from 17.5% last year to 15.3% this year. Strategy Analytics estimated that Sammy shipped 89 million smartphones in the quarter, versus the 43.7 million iPhone units sold by Apple during the same time period (Yes, because of the difference in what metrics are reported by each company, we have to compare shipments with sales).

Market share numbers drop sharply after Apple and Samsung. In third is Huawei. The Chinese manufacturer was flat in the quarter, with a 4.7% share of the global smartphone market. That happened to tie Lenovo, which saw its share rise from 3.9% to 4.7%. That figure could continue to rise once Lenovo closes on its purchase of Motorola from Google. In the others category, a collection of smartphone manufacturers combined for 44.1% of the world-wide smartphone market, up from the 41.5% they owned a year ago.

In the tablet market, Android powered slates are kicking butt and taking names. Tablets powered by Google's open source OS controlled 65.8% of the global tablet market in the first quarter, up from 53% last year. During the same time period, iPad tablets saw its market share decline from 40.3% to 28.4%. Windows powered slates stayed flat at 5.8%.

For years, the iPad controlled a category of device it created. But Android is now available on a wide selection of tablets. And with Android the most popular mobile OS, consumers are knowledgeable about the OS and want to continue using it on their slabs.


source: StrategyAnalytics, WSJ

52 Comments
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posted on 29 Apr 2014, 00:56 1

1. fzacek (Posts: 1105; Member since: 26 Jan 2014)


Not looking all too good for Apple...

BTW, the Phone Arena website is very glitchy and frustrating on Chrome Mobile ¦(

posted on 29 Apr 2014, 02:02 1

21. JC557 (Posts: 817; Member since: 07 Dec 2011)


Especially the popup ad that's impossible to close unless zoomed all the way out. I have to view the site using the stock Android browser on my HTC One and Dolphin on my Moto all of which seem to be glitch free when it comes to this site.

Anyhow, it seems as if anyone who wants an iPhone already has one and are just waiting for the next version which may coincide with a renewed contract. I wouldn't write Apple off. Now Lenovo is somewhat of a surprise and I'm hoping that they'll make the Motorola brand even stronger like they did with the ThinkPad line.

posted on 29 Apr 2014, 03:30 3

27. bokimaricu (Posts: 33; Member since: 21 Dec 2013)


Download a 3rd party app for PA , since PA itself is incapable of delivering a decent app.

posted on 29 Apr 2014, 10:22

47. isprobi (Posts: 177; Member since: 30 May 2011)


PhoneArena never looks right in my IE9 dekstop browser.

posted on 29 Apr 2014, 05:07

34. microsoftnokiawin (Posts: 876; Member since: 30 Mar 2012)


may i quickly ask if you are using m.phonearena.com or the desktop version ?

posted on 29 Apr 2014, 09:38

44. fzacek (Posts: 1105; Member since: 26 Jan 2014)


I was using the desktop version. Silly me. It automatically brings me to the desktop site...

posted on 01 May 2014, 20:28

52. microsoftnokiawin (Posts: 876; Member since: 30 Mar 2012)


yeah :P for some reason they didn't implement something that check your user agent ! :P

posted on 29 Apr 2014, 08:01 2

40. papss (unregistered)


It's because you are using the craps chrome

posted on 29 Apr 2014, 13:54

49. engineer-1701d (Posts: 378; Member since: 13 Mar 2014)


i guess thats why they are trying to kick out the gs5k phone because no one wanted that crap they put out early i mean if its not ready its not ready dont give me half a drink give me full drink or just wait.

posted on 30 Apr 2014, 10:32

51. Ashoaib (Posts: 1165; Member since: 15 Nov 2013)


So decline of samsung n apple start?? well thats not bad

posted on 29 Apr 2014, 00:56 15

2. MarkArigayo (Posts: 235; Member since: 18 Dec 2013)


Samsung is going to start to decline. Galaxy Grand look-like design for most devices made people tired and start to look at another design.

posted on 29 Apr 2014, 01:02 15

4. Tizen007 (Posts: 463; Member since: 07 Jan 2014)


This is the first quarter.

The second quarter will see a definite increase due to the Galaxy S5.
and if they apply their "new form factor" successfully for the Galaxy Note 4 Q4 and 2014 Q1 will be Samsung dominant.

posted on 29 Apr 2014, 01:03

5. Tizen007 (Posts: 463; Member since: 07 Jan 2014)


This is the first quarter.

The second quarter will see a definite increase due to the Galaxy S5.
and if they apply their "new form factor" successfully for the Galaxy Note 4 Q4 and 2014 Q1 will be Samsung dominant.

posted on 29 Apr 2014, 01:03 6

7. tech2 (Posts: 1731; Member since: 26 Oct 2012)


Its because the market is getting saturated and the chinese brands who are offering much better bang for buck AT lower-mid range phones.

Samsung on the other hand, is turning into a premium brand that's why their galaxy S sales are higher and more than any android ever sold. And every Galaxy S outsells previous generation. They've even sold 200 million Galaxy S:http://www.engadget.com/2014/02/24/samsung-has-sold-more-than-200-million-galaxy-smartphones/

It not because of design (which are subjective). People prefer removable battery, better updates and an excellent global customer service.

posted on 29 Apr 2014, 01:44

16. deewinc (Posts: 155; Member since: 21 Feb 2013)


Heard about the GIGA? I have a friend who is obsessed with sizes. Now he wants a bigger phone than the MEGA 6"

posted on 29 Apr 2014, 01:55 2

20. Adithya7184 (Posts: 298; Member since: 05 Mar 2011)


even apple also lost its market share, not only samsung. i love this competition...

posted on 29 Apr 2014, 06:07 1

37. rd_nest (Posts: 683; Member since: 06 Jun 2010)


Wrong.. They sales are not declining, their overall market share decreased.

2013 Q1 -- > 69.4M
2014 Q1 -- > 89M

Increase of 20M in a year. Just this increase is more than Nokia + HTC combined sales in a Q. That's how large it is.
Infact the difference between 1st and 2nd place is even greater now.

What has changed is that there are many smaller companies which are selling decent phones at very cheap prices. As such the overall marketshare percentage has decreased. Even after that, it's more than 30% of marketshare, way above anyone else can even think.

posted on 29 Apr 2014, 00:59 2

3. Kuroki (Posts: 74; Member since: 24 Nov 2013)


HTC allover again

posted on 29 Apr 2014, 01:29 14

12. hassoups (Posts: 250; Member since: 06 Jun 2013)


Let's get one with straight with people that compare Samsung to HTC: HTC never was, and never will be 1 tenth of the company Samsung is, so let's stop predicting some kind of imaginative downfall because we all know that ain't happening any time soon.

posted on 29 Apr 2014, 07:18 1

38. ajac09 (Posts: 1336; Member since: 30 Sep 2009)


? HTC was never had this much market and samsung (and apple) went down due to no one really wanting to upgrade. But samsugns share probably went up now that the gs5 is out.

posted on 29 Apr 2014, 01:03 22

6. BCMWorld (Posts: 22; Member since: 24 Mar 2014)


Samsung loses from 32 to 31, and Apple loses from 17 to 15, now phonearena who is the bigger loser? And why there title all about samsung, to paint them a -ve image than others or what, smh

posted on 29 Apr 2014, 01:14 3

10. Sauce (unregistered)


Thanks for that informative post. We clearly know which company you are a fan of.

posted on 29 Apr 2014, 01:45 8

17. deewinc (Posts: 155; Member since: 21 Feb 2013)


No problem at all. You too same as me here =D

posted on 29 Apr 2014, 01:06

8. loveparadise1990 (Posts: 15; Member since: 08 Mar 2014)


I choose android phone and ipad

posted on 29 Apr 2014, 02:04

22. JC557 (Posts: 817; Member since: 07 Dec 2011)


When it comes to phones I gotta catch 'em all...

posted on 29 Apr 2014, 01:07 12

9. FriendsOfSamsung (unregistered)


Still a better percentage than Apple, Lenovo, Huawei and any other crap combined

posted on 29 Apr 2014, 01:54 5

19. nestea (unregistered)


lol, there are also more released samsung devices than Apple, Lenovo, Nokia and etc. combined together...

posted on 29 Apr 2014, 01:24 3

11. karkavelas (Posts: 51; Member since: 25 Oct 2013)


Anything that goes up,can go down also...

posted on 29 Apr 2014, 01:33 4

13. androiphone20 (Posts: 1390; Member since: 10 Jul 2013)


The GALAXY S4 is the hottest Samsung device right now, well at least in the UK

http://www.dailymail.co.uk/news/article-2600682/Mobile-phone-catches-fire-owner-leaves-charge-asleep.html

A woman wakes up at 5 am and find her PHONE 'sizzling' beside her bed.

posted on 29 Apr 2014, 01:43 2

14. hassoups (Posts: 250; Member since: 06 Jun 2013)


Thank God she wasn't killed *cough cough*

posted on 29 Apr 2014, 01:51 2

18. deewinc (Posts: 155; Member since: 21 Feb 2013)


The phone was ok at 4.30AM and 5.00AM when she checked on the alarm. What happened next? Then charging the phone on the carpet is like using a laptop on a mattress/blanket.

posted on 29 Apr 2014, 02:08 1

24. JC557 (Posts: 817; Member since: 07 Dec 2011)


I'm wondering if she was using those cheap Chinese made AC adapters. I would blame those first before blaming a manufacturing defect on the phone itself (battery is a separate issue). A faulty battery will be an extremely close second considering that there's no such thing as a perfect manufacturing process.

posted on 29 Apr 2014, 01:43 1

15. StraightEdgeNexus (Posts: 2544; Member since: 14 Feb 2014)


Dont know why people buy those cheap chinese phones with those crap mediatek chipsets.

posted on 29 Apr 2014, 02:11

25. JC557 (Posts: 817; Member since: 07 Dec 2011)


Those phones with Mediatek chipsets are affordable in those countries and those people try to buy within budget instead of putting everything on credit.

Mediatek isn't too bad. I had several Cowon players that made use of those chips and had no problems in actual usage. If they step up a bit more then hopefully they can give Qualcomm, nVidia, Samsung a run for their money. Competition is great for us consumers.

posted on 29 Apr 2014, 04:11

31. Cicero (Posts: 193; Member since: 22 Jan 2014)


I own 2 Asus tablets 7" Memopad HD with Mediatek quad procesors. And they are working very well (as expected). They are used by my daughters and you can imgine the stress they are putting to them. No issues till now. And the price was accordingly.

posted on 29 Apr 2014, 04:06 1

29. superfans (Posts: 116; Member since: 30 Jul 2012)


Agree too , devices that used mediatek chipsets are famous for no software update . I got a xperia c and now I'm stuck in android 4.2 and even cyangenmod is nt available for it . This sucks ! Will buy device that use qualcomn next time.

posted on 29 Apr 2014, 04:46 1

33. greatoneiw (Posts: 33; Member since: 08 Apr 2014)


android havent really changed since 4 , so 4.2 or 4.4 just littlest things...

posted on 29 Apr 2014, 05:24 1

35. StraightEdgeNexus (Posts: 2544; Member since: 14 Feb 2014)


You must be living under a rock to say that.

posted on 29 Apr 2014, 14:10

50. engineer-1701d (Posts: 378; Member since: 13 Mar 2014)


from 4 to 4.4.3 no real big difference jb is same as kitkat i go back and forth and i see no real difference, 5.0 will be a big change.

posted on 29 Apr 2014, 08:03

41. papss (unregistered)


They need to switch that terrible front plate of their phones

posted on 29 Apr 2014, 09:54

46. networkdood (Posts: 6242; Member since: 31 Mar 2010)


Lol...good try..I have a mediatek phone...been a great gadget for me...long battery life...

posted on 29 Apr 2014, 02:40

26. express77 (unregistered)


Still profitable. Now they need to have better design, less bloatwares, better low end and mid-range phones with proper value for money and better battery on all phones like s5.

posted on 29 Apr 2014, 03:36 3

28. fireblade (Posts: 626; Member since: 27 Dec 2013)


Samsuck

posted on 29 Apr 2014, 04:09 2

30. Havok125 (Posts: 10; Member since: 05 Apr 2012)


Every company experiences a spike then plateaus. Both apple and samsung will go through this. Both companies have some nice phones coming up with iphone 6 and the rumored galaxy KQ. Apple have said they are after a particular group of consumers and most will stay with apple and same thing goes for samsung. Most samsung users will stay and some will switch as well. We can only wait to see their latest offerings and decide individually which is better for us. Been an iphone user since day one and even got a 5S but got sick of it so now I'm on Note 3 and really liking the change. Personally, excited for the rumored galaxy KQ.

posted on 29 Apr 2014, 04:43 3

32. greatoneiw (Posts: 33; Member since: 08 Apr 2014)


apple lost more and no mention in the title but Samsung lost 1 % and PA freaked out ! wtf !

posted on 29 Apr 2014, 05:46 1

36. Napalm_3nema (Posts: 780; Member since: 14 Jun 2013)


Apple lost market share, but had good financials for the quarter and beat expectations. Samsung lost marketshare and didn't meet financial expectations.

posted on 29 Apr 2014, 07:19

39. ajac09 (Posts: 1336; Member since: 30 Sep 2009)


Maybe people are finally getting sick of the same crap.

posted on 29 Apr 2014, 08:04

42. whburling (Posts: 14; Member since: 08 Apr 2014)


one way to look at what is happening in the cell phone market is to draw upon historical information in other markets.

companies that
(1) do not give customers easy access to controlling their experience
(2) do not own problems customer's experience
(3) hold technology that is not licensed at a fair market price
invariably fail.

for example, look at sony with their beta tape format. they owned the technology. would not license it for a fair price and so competing tape recording methods (vhs) came about which
were free or at least low cost. at first vhs was horrible. but over time vhs actually became technically superior.

Apple, unfortunately, is destinted to follow the same path. they attempt to claim ownership
of technology. eventually people will find a way to work around the owned technology and the result will probably end up better. their only hope is innovation. but innovation is not
linear (you can not will innovation to happen) and most of the innovation shifting the focus on "phone" to a computer sitting in your wallet or pocket and communication with it will be
via retina or voice or movement in space (not touching the phone or even near it) is being
conducted by google. (kind of like xerox parc in the old days). Apple is in a bind with their
very rigid approach to defining their "value added". their profits may be excellent at the moment but that will crash within a decade (I predict within 5 years).

anytime you have a truly consumer product, the huge market competition will always drive cost way down and make all aspects of the product a comodity not owned by anyone.

Perhaps one can liken this whole thing to the car market. there will always be the high end small niche, middle of the road guys and the mass.

The difference is that this specific market is not about phones. it is about a small computer that is carried on one's person that will communicate with everyone and everything. the
market is immense. no one will own or control any part of it due to its shear size.

posted on 29 Apr 2014, 08:06

43. papss (unregistered)


If ss would stop being so lazy and change that terribly designed front that they have used for the last three years on all phones I may buy another one but with no way to cover it up I can't stomach looking at another.

posted on 29 Apr 2014, 09:39

45. jroc74 (Posts: 4720; Member since: 30 Dec 2010)


De ja vue for Apple yet again for marketshare...

First it was desktop PC's
Then it was smartphones,
Now its tablets...

No wonder they are so sue happy. It wont change anything...unless every other OEM is shipped to Mars.

posted on 29 Apr 2014, 12:19

48. iampayne (Posts: 201; Member since: 12 Aug 2013)


I grab popcorn when I read these comment sections. Its amazing watching the Samsung crowd vs the everyone else crowd. I actually think its better than the Android vs iOS comment section.

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