Market share numbers drop sharply after Apple and Samsung. In third is Huawei. The Chinese manufacturer was flat in the quarter, with a 4.7% share of the global smartphone market. That happened to tie Lenovo, which saw its share rise from 3.9% to 4.7%. That figure could continue to rise once Lenovo closes on its purchase of Motorola from Google. In the others category, a collection of smartphone manufacturers combined for 44.1% of the world-wide smartphone market, up from the 41.5% they owned a year ago.
In the tablet market, Android powered slates are kicking butt and taking names. Tablets powered by Google's open source OS controlled 65.8% of the global tablet market in the first quarter, up from 53% last year. During the same time period, iPad tablets saw its market share decline from 40.3% to 28.4%. Windows powered slates stayed flat at 5.8%.
For years, the iPad controlled a category of device it created. But Android is now available on a wide selection of tablets. And with Android the most popular mobile OS, consumers are knowledgeable about the OS and want to continue using it on their slabs.
The latest quarterly global mobile share figures from Strategy Analytics
1. Samsung loses market share, but remains on top
2. The Apple iPad is watching Android tablets wave goodbye from the rear-view mirror
source: StrategyAnalytics, WSJ