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Samsung explains how it kept the Galaxy S III secret: made three versions to avoid leaks

Posted: , by Victor H.

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Samsung explains how it kept the Galaxy S III secret: made three versions to avoid leaks
Samsung’s Galaxy S III is without a doubt the most hyped Android smartphone so far this year, probably generating as much excitement as the iPhone, but under such huge pressure from everyone to learn more about it even before it got announced, how did Samsung manage to keep it a secret? It’s Apple-style security and measures straight out of a movie, all explained by the company now that the Galaxy S III has finally landed.

First of all, in order to cut leaks, Samsung picked its all-star team of only a few people to work on the Galaxy S III. Usually, the company would have a much larger team working on a handset with a lot of people getting involved along the way. Not for the Galaxy S III. This needed to be kept top secret all the way, and that’s what Samsung did.

Samsung dedicated a separate lab where one could enter only with a security card and passing through a fingerprint reader and all that fancy stuff. The various prototypes then would be put into security boxes just, even if just to be taken across the hallway. 

Interestingly, Samsung went on and made three different versions of the Samsung Galaxy S III to avoid the real one from leaking out.

And when it came to showing the device to testers and operators, no third-party companies were hired as usually. Samsung took care of logistics itself with someone doing a lengthy tour across various countries just to show the prototypes. Even for the order of the materials themself, the engineers had to explain what they’d be like and still work with no photographs.

The Samsung Galaxy S III

The Samsung Galaxy S III

If that wasn’t tight enough some of the engineers working on the project were stormed with questions from their family and friends about their secret project.

“I got so many questions about the GALAXY S III from friends and family”, said YoungDoo Jin, Senior Engineer at Samsung.“But I’d say ‘don’t ask me or you’ll get me fired.’ I told them to check it out after it was officially made public.” 

One of the kids of another enigeer knew he’d worked on the original Galaxy S and its sequel and assumed daddy is working on the next big thing from Samsung. The engineer explains the weird dialogs he had: ‘Dad! You’re making the S III, right?,’ his son asked, but the awkward response was always ‘I don’t really know.’ 

So now you know how tough it was for the people at Samsung themselves to remain silent and keep absolute secrecy about the Galaxy S III. We think, it was all worth the wait and with a launch date nearing in the States, most of you should be able to see the fruits of that labor very soon.


30 Comments
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posted on 14 Jun 2012, 07:53 19

1. mercorp (Posts: 971; Member since: 28 Jan 2012)


Lets us make a movie over it!
The movie is called...Top phone.

posted on 14 Jun 2012, 09:57 2

18. SherlockHolmes (Posts: 125; Member since: 10 Apr 2012)


Anyone can imagine about the other 2 designs as the present one is the best among them !!

posted on 15 Jun 2012, 01:09

28. thelegend6657 (unregistered)


One is with touch buttons right ?

posted on 14 Jun 2012, 07:54 14

2. andro. (Posts: 1960; Member since: 16 Sep 2011)


Originally wasn't a fan of the galaxy s3 design but photos definitely do it justice,its much impressive in the flesh so to speak and the design has certainly grown on me. Despite being slightly larger its actually much more comfortable in the hand than a galaxy s2

posted on 14 Jun 2012, 08:56 8

9. jacko1977 (Posts: 394; Member since: 11 Feb 2012)


yes i didnt like the design but seeing it in person i fell in love with it

posted on 17 Jun 2012, 10:00

30. bayusuputra (Posts: 941; Member since: 12 Feb 2012)


i am a big fan of HTC, but seeing the Galaxy S3, I fall for it.. i got that precious feeling when holding it, versus the rugged feeling when holding the One X.. now i'm torn between the two, but i am leaning more and more each day for the S3.. (especially now that i know it only took 1 minute to root it, compare to the hassle of rooting HTC devices)

posted on 14 Jun 2012, 08:02 11

4. Nickmfnjackson (Posts: 101; Member since: 21 Jan 2010)


Those are definitely the most nerdy Asians dudes I have ever seen, EVER.

posted on 14 Jun 2012, 11:05 1

22. whothisperson (Posts: 102; Member since: 06 May 2012)


I'm sure they are god damn proud!

posted on 14 Jun 2012, 11:07

23. jmoita2 (Posts: 930; Member since: 23 Dec 2011)


They remind me of Hiro form the show Heroes...lol!!!

posted on 14 Jun 2012, 08:04

5. Non_Sequitur (Posts: 1111; Member since: 16 Mar 2012)


Oh, that's awesome.

posted on 14 Jun 2012, 08:09 8

6. destr0y3r (Posts: 33; Member since: 12 Jun 2012)


Lol what a secret, ended up so ugly

posted on 14 Jun 2012, 08:57 3

10. jacko1977 (Posts: 394; Member since: 11 Feb 2012)


untill u see it in person stfu

posted on 14 Jun 2012, 09:21 1

13. destr0y3r (Posts: 33; Member since: 12 Jun 2012)


Saw it, still ugly.. How?

posted on 14 Jun 2012, 12:56 6

26. alan_1230 (Posts: 76; Member since: 22 Apr 2012)


your ugly

posted on 14 Jun 2012, 19:18

27. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)


Guess who this is.... EAXVAC....

posted on 14 Jun 2012, 08:22 1

7. mercorp (Posts: 971; Member since: 28 Jan 2012)


I got half the amount of likes as adi...
LOL.

posted on 14 Jun 2012, 09:15 3

12. ardent1 (Posts: 1997; Member since: 16 Apr 2011)


I think if you asked the average android diehard Samsung user to predict the GIII, they would have nailed the device because Samsung is very predictable, i.e. processer, larger screen, etc.

posted on 14 Jun 2012, 09:25 3

15. Mitchel (Posts: 228; Member since: 25 May 2012)


I'm definitely agree with you.. As a Samsung user & fan, the first & foremost features that's important for me is hardware.. They are very well-known for putting incredible hardware features, (processor, GPU, screen, etc.)

posted on 14 Jun 2012, 10:59

21. ardent1 (Posts: 1997; Member since: 16 Apr 2011)


I agree, it's their flagship model so it will have all the bells and whistles. If you looked at how Samsung kept increasing their screen size over time, the larger screen was a given.

posted on 14 Jun 2012, 09:35

17. PhansMuneeb (Posts: 347; Member since: 28 Jan 2012)


lol in the hype they showed prototype device instead of the original device...

posted on 14 Jun 2012, 10:20

19. plgladio (Posts: 311; Member since: 05 Dec 2011)


For SGSIII Its not only the hardware got good feature, software too. Its really great that they included the S eye and camera features which I expected from a software gaint like Google

posted on 14 Jun 2012, 10:51

20. iphonehater (Posts: 4; Member since: 18 Jan 2012)


its looking great in this pic above

posted on 14 Jun 2012, 11:52 2

24. InspectorGadget80 (Posts: 6580; Member since: 26 Mar 2011)


At least they don't act like APPLE pretending loosing their iPhone in a bar then send out their FAKE POLICE. and I'm sure they would do it again this summer

posted on 14 Jun 2012, 12:17

25. JunitoNH (Posts: 927; Member since: 15 Feb 2012)


They became confused in the middle of the night, and mistakenly selected the 2007 prototype.

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