x PhoneArena is looking for new authors! To view all available positions, click here.
  • Home
  • News
  • Piper Jaffray's teen survey shows continued support for the Apple iPhone and Apple iPad

Piper Jaffray's teen survey shows continued support for the Apple iPhone and Apple iPad

Posted: , by Alan F.

Tags:

Piper Jaffray's teen survey shows continued support for the Apple iPhone and Apple iPad
With the results of the semi-annual Piper Jaffray teen survey in, the firm's Gene Munster said that the results show Apple to be "the pre-eminent technology brand" among teens. Of the 7700 teenagers surveyed in the latest report, 40% own an Apple iPhone. This figure has gone up every 6 months starting with the 17% who owned the device in the Spring of 2011. Last Winter, that rose to 23% before reaching 34% last Spring. 62% said they plan on buying one in the next 6 months while 22% said that an Android model will be their next mobile phone.

Teen Apple iPhone ownership continues to rise every 6 months

Teen Apple iPhone ownership continues to rise every 6 months

44% of the teens in the survey own a tablet, double the amount that owned one in Spring 2011. Of those with a tablet, a whopping 72% own the Apple iPad. Of those teens in the market to buy a tablet in the next 6 months, 74% are looking at purchasing the iPad. 43% said that they would be more likely to purchase an Apple iPad if the Cupertino firm offered a mini mode for $299 or less.

Today's teens turn out to be tomorrow's money spending tech buyers which means that if the kids of today continue to be enthralled by iOS devices, they will be tomorrow's adults packing an Apple iPhone and/or an Apple iPad.

"We are reaffirmed in our belief that Apple remains the pre-eminent technology brand for teens. We believe that the launch of the smaller iPad could eventually increase iPad ownership among younger users. Overall, we expect Apple devices to continue to expand in teen ownership and believe that the company is set up well to benefit from loyalty among its younger user base."-Gene Munster, analyst, Piper Jaffray

source: AllThingsD

28 Comments
  • Options
    Close




posted on 10 Oct 2012, 07:01 9

1. Hammerfest (Posts: 369; Member since: 12 May 2012)


OFC such a large amount owned an iPad, even I admit they owned the market prior to this year...

Not only that, but im betting of the survayed teens (skewed poll), most had high-mid to high class parents with the money to spare. I say above that its skewed as in the entierty of the City I live in, I know less then 20% have tablets but almost 100% have phones...

posted on 10 Oct 2012, 07:25 4

5. MeoCao (unregistered)


This "survey's" results were predetermined before it even started, the difference if the "methodology" they chose to reach them.

posted on 10 Oct 2012, 07:06 12

2. SuperAndroidEvo (Posts: 4209; Member since: 15 Apr 2011)


It's funny but the teens like the Apple fad but as they get older they graduate to a REAL smartphone & go Android. Why you ask? Well as a child or teen you crave toys thus the Apple iPhone. As they move to adulthood they crave sophistication & demand power & performance thus they go with Android.

I have seen it with my own eyes. The mature teens who are not into the fad that is Apple already own Androids & kids like my nephew who just turned 20 want a Samsung Galaxy Note II & are dying to drop their iPhones.

lol

posted on 10 Oct 2012, 07:19 6

3. kartik4u98 (Posts: 511; Member since: 19 May 2012)


But the teens around my locality love Android and the weird fact is-Most of them have rooted phone!!!

posted on 10 Oct 2012, 12:54 1

20. Cyan3boN (Posts: 425; Member since: 23 Feb 2012)


Iphone is only for the US. apple will not and ever will have a foothold on any of the market except the US.

posted on 11 Oct 2012, 09:04

27. kartik4u98 (Posts: 511; Member since: 19 May 2012)


Lol right!
Aren't US citizens smart enough to choose android over iphones and ipads?

posted on 10 Oct 2012, 07:24 5

4. Nathan_ingx (Posts: 3013; Member since: 07 Mar 2012)


No one here talks about the iPhone, haha...only the high class does that.
And even if i were a part of them, which i am not, i won't lay my thoughts on an iPhone. There are much better things to spend my hard earned money on.

posted on 10 Oct 2012, 07:28 5

6. rusticguy (Posts: 2828; Member since: 11 Aug 2012)


PEW Survey shows ipad market in US to be 52% a drop from 81% earlier. So not sure who is right and who is wrong :)

posted on 10 Oct 2012, 07:39 2

7. chack_fu (Posts: 46; Member since: 19 Jan 2009)


Teens are always behind the times... Remember this survey 3 years ago, Blackberry was the hit then!

posted on 10 Oct 2012, 07:48 6

9. chack_fu (Posts: 46; Member since: 19 Jan 2009)


"To use a car analogy, six years ago the iPhone was like a sexy new flagship model from BMW or Porsche. Today it's a Toyota Camry. Safe, reliable, boring. The car your mom drives. The car that's so popular that its maker doesn't dare mess with the formula."

"Apple seems less interested in blowing people away than it is in milking profit out of the existing lineup. At this Cook is doing marvellously well."

- By Dan Lyons

posted on 10 Oct 2012, 07:42 3

8. ajac09 (Posts: 1367; Member since: 30 Sep 2009)


they surveryed 7700 and phoneArena thinks this is fact. When they survey I dunno a million then talk to me.

posted on 10 Oct 2012, 08:08 1

11. -box- (Posts: 3823; Member since: 04 Jan 2012)


Right.

And who the heck is Piper Jaffrays and why are they any authority?

posted on 10 Oct 2012, 08:31 1

15. ajac09 (Posts: 1367; Member since: 30 Sep 2009)


they made apple look good.. good enough for those that want to beleive apple is the best

posted on 10 Oct 2012, 07:53 1

10. AlexYouOC (Posts: 53; Member since: 19 Jun 2012)


The iPhone is nothing but a brand that is perceived as being "cool". All kids wanna be seen as "cool" or "hip" so they're just gonna float to whatever the majority of people want so they wont be left out.

Without Apples marketing, the iPhone is an average smartphone with average features.

posted on 10 Oct 2012, 08:14 6

12. Boti95 (Posts: 162; Member since: 05 Sep 2010)


This is why iHate my generation.

posted on 10 Oct 2012, 08:25 2

13. tedkord (Posts: 4969; Member since: 17 Jun 2009)


How could this be possible? We're always told that the iPhone is premium, elite, and too expensive for the riff raff.

Are teens rich?

posted on 10 Oct 2012, 08:31 1

14. jpmcnown (Posts: 34; Member since: 03 Jul 2012)


Are these the same teens that are killing everyone texting and driving? Making it illegal for everyone else with a functional brain to do so?

posted on 10 Oct 2012, 08:44 1

16. Aeires (unregistered)


Plays games, plays music, texts, browses the internet, and occasionally makes calls. iPhone can do all those so this survey has no surprises in it.

On the other hand, if they did a survey for people who have jobs and use their phones in an enterprise environment, results will be different. Power users are a different story.

posted on 10 Oct 2012, 09:26 1

17. BREvenson (Posts: 207; Member since: 17 May 2012)


Teens will love whatever phone they are given. It's likely that not only did they not pay for the phone, they aren't even responsible for their share of the bill. It's how it is for most kids these days; parents with all this money will buy them all the expensive, flashy toys so that they will be happy...at least until they grow up. That's another story.

Also, odds are parents who have an iPhone will get iPhones for their kids, which gets even more annoying. I even see kids younger than the ones in this survey running around with iPhones, as well. It's quite tragic to see the youth so infatuated with a device that's all sizzle, no steak. Everything the iPhone does has been in use and even expanded on over the last two years. Apple's just now catching up, and suddenly they have the greatest phone ever. Makes no sense...

posted on 10 Oct 2012, 10:06 1

18. jmoita2 (Posts: 930; Member since: 23 Dec 2011)


You could polish a turd really nice, put an Apple logo on it, in a nice Apple box, show video after video of thousands of people spending the night in front of Apple stores... and teenagers will fight each other to buy it for the "bragging rights".

posted on 10 Oct 2012, 12:42

19. ChangMin2012 (Posts: 87; Member since: 14 Apr 2012)


I often ask my students about how they perceive the iPhone and they would be like
"teacher, the iPhone is not good. screen is too small"
And I knew how back home how they were influenced heavily by the Big Two (LG and Samesung).

posted on 10 Oct 2012, 15:26

22. The_Innovation (Posts: 563; Member since: 18 Jul 2012)


Question is, what do you use, teacher?

posted on 10 Oct 2012, 22:00

23. ChangMin2012 (Posts: 87; Member since: 14 Apr 2012)


An Xperia Mini Pro of course.
Could careless about samesung

posted on 10 Oct 2012, 23:27 1

24. andynaija (Posts: 473; Member since: 08 Sep 2012)


Let me guess are you from Korea?

posted on 11 Oct 2012, 04:04 1

26. ChangMin2012 (Posts: 87; Member since: 14 Apr 2012)


Ding-ding-ding-ding-ding! Jackpot!
But I am at a behest for them samesung phones

posted on 11 Oct 2012, 09:32

28. The_Innovation (Posts: 563; Member since: 18 Jul 2012)


Were you at the PSY concert? It seemed like the entire country was there.

posted on 10 Oct 2012, 15:24 1

21. The_Innovation (Posts: 563; Member since: 18 Jul 2012)


This proves that the iPhone is a trend, more than an actual better device. Teens simply buy it because, well, an iPhone.

Even Apple's marketing is based on this idea. Remember this line?

"If you don't have an iPhone, well, then you don't have an iPhone."

I used to carry a JanSport backpack at school, because everyone did, it was a trend. Was it the best or most comfortable? No, but I always wanted it anyway.

posted on 10 Oct 2012, 23:28

25. andynaija (Posts: 473; Member since: 08 Sep 2012)


Followers!!!

Want to comment? Please login or register.

Latest stories