Nokia signs up Samsung, Sony and Qualcomm for In-Location indoor positioning alliance, coming to handsets next year
Accurate indoor positioning opens up plenty of possibilities for new mobile services. For a consumer this could mean, for example, receiving directions to the right products and personalized product promotions in nearby shops; using real-time navigation inside a building; finding the precise location of assets and people; and even increasing security in emergency situations. For facility owners and local service providers this could enable, for example, increased local customer identification; enhanced product placement; and better customer satisfaction by deploying resources when and where needed.
The Alliance will focus on creating solutions offering high accuracy, low power consumption, mobility, implementability and usability. It will create an ecosystem that stimulates innovation, enhances service delivery, and accelerates the adoption of solutions and technologies that optimize the mobile experience.
Founding members include: Broadcom, CSR, Dialog Semiconductor, Eptisa, Geomobile, Genasys, Indra, Insiteo, Nokia, Nomadic Solutions, Nordic Semiconductor, Nordic Technology Group, NowOn, Primax Electronics, Qualcomm, RapidBlue Solutions, Samsung Electronics, Seolane Innovation, Sony Mobile Communications, TamperSeal AB, Team Action Zone and Visioglobe.
Alliance members will pilot the most promising services and use cases from a business and solution point of view. The other important task for the Alliance is to ensure a multivendor environment by promoting open interfaces and a standard-based approach.
Alliance members are encouraged to execute their own pilots and present their data to the Alliance. The primary solutions will be based on enhanced Bluetooth® 4.0 low-energy technology and Wi-Fi standards using relevant existing or coming features of those technologies. These technologies are commonly used in mobile handsets and are thus a natural starting point for the Alliance's efforts.
Pre-commercial pilots and business model verifications will start in 2012, while 2013 is expected to bring mobile handset-based implementation enabling the first consumer applications in the indoor mobile environment.
The Alliance says: "The aim of the In-Location Alliance is to act as a pioneer opening up new business streams for indoor environments. Indoor positioning is the next frontier of mobile services, offering great opportunities to enhance consumer experiences. For the benefit of enterprises, the Alliance will drive a world-wide indoor positioning system for use in major venues. Our pilots, along with technical evaluations, are paramount for driving rapid market adoption."
Patrick Connolly from ABI Research says: "The indoor location market sits on the cusp of a wave, with the market set to reach a significant number of installations in 2015-2017. With a huge number of proprietary technologies vying for position, the establishment of the In-Location Alliance can encourage innovation, lower costs and, ultimately, widespread adoption of standard based technologies and solutions."
About the In-Location Alliance
1. wendygarett (unregistered)
Cool !!! But I'm still prefer apple maps :)
4. aokde (Posts: 185; Member since: 09 Jul 2012)
you must be joking right? apple doesn't have indoor maps.
i'm liking this move from nokia, this should push google to improve their indoor navigation. now that's competition, not the suing sh*t apple is doing.
11. Farhanbd10 (Posts: 1; Member since: 12 Aug 2012)
u just give ur preference , but now the time for smartphone war, nokia is doing very good with their 3d map , @ farhanbd10
13. The_Godfather (Posts: 146; Member since: 26 Apr 2012)
Of course you'd like cause you are a girl and Apple meant for girls lolzzzzz
2. snowgator (Posts: 3188; Member since: 19 Jan 2011)
Wow.... some strange bedfellows, but a big time list of heavyweights. Go Nokia.
3. MeoCao (unregistered)
Nice to see companies pushing each other. but when it comes to data no1 can beat Google.
14. jopancy (Posts: 55; Member since: 25 Apr 2012)
how come google don't have offline maps, then? can you tell me why?
it's not all the time I want to connect to internet just to use google maps.
5. bachelorrn0121 (Posts: 57; Member since: 13 Jul 2012)
this is a good competition, improving tech a win win for consumers. i hope that some fruit company can do this. :P
6. XiphiasGladius (Posts: 801; Member since: 21 Aug 2011)
A possitive news at last. hallelujah!
8. smartphone (Posts: 160; Member since: 21 Oct 2011)
These kind of alliances helps both competition and consumers alike.
Hope Nokia will provide offline mapping in this area also.
9. denshow10 (Posts: 5; Member since: 17 Aug 2012)
I really like the design of N8. I hope Nokia will release more devices with this design.
10. b1acktiger (Posts: 203; Member since: 19 May 2012)
wow ! i wonder how this tech. sucks my battery. need 5000mAh !
12. pikapowerize (banned) (Posts: 1869; Member since: 03 May 2012)
wow... im not surprise samsung's there!