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Motorola #iLost ad used a fake address to portray Apple Maps as inferior to Google Maps

Posted: , by Nick T.

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Motorola #iLost ad used a fake address to portray Apple Maps as inferior to Google Maps
Making fun of the new Apple Maps is on its way to becoming a national sport. Well, not really, but it seems like everywhere you look on the techie side of the internet there are posts ridiculing the service's shortcomings. That phenomenon was immediately noticed by Motorola, which took things onto the next level and launched its #iLost advertisement (pictured) portraying the new DROID RAZR M as superior to the iPhone 5

Basically, the ad suggests that the Motorola DROID RAZR M will get its owner to the right location as it is powered by the superior Google Maps. The iPhone 5, on the other hand, will probably give wrong directions, which would get its user lost in the big city. For demonstration's sake, the same address has been typed in both devices' search bars.

The #iLost ad by Motorola

The #iLost ad by Motorola

However, turns out that Motorola's advertisement is false and misleading. That is so because the address that has been used in the ad – "315 E 15th NY", doesn't even exist. There is a public park in the spot where one would expect that address to be, so none of the odd numbers on that block are valid addresses. Therefore, chances are that nobody would ever need to look for the aforementioned address. If one is searching for an address in the area that does happen to exist, such as "318 E 15th NY", Apple Maps will provide its correct location.

So there you have it. The new Maps application in iOS might not be free of glitches, but it surely isn't as bad as Motorola and Google are portraying it. Still, it's gonna be a while until Apple Maps are good enough to compete with Google's offering.

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posted on 28 Sep 2012, 08:24 12

1. wendygarett (unregistered)


Why fandroid? Why do you keep bashing Apple when you are clearly know that every things android have is light year ahead better than ios... We just get used of ios and why do you keep interrupt our preference... Can you please leave us alone peacefully Fandroid? PLEASE!!!!!

posted on 28 Sep 2012, 08:26 5

2. android_hitman (Posts: 591; Member since: 07 Jul 2010)


u mad?

posted on 28 Sep 2012, 08:29 13

4. wendygarett (unregistered)


I'm sad :(

posted on 28 Sep 2012, 13:22

44. ScottSchneider (Posts: 312; Member since: 06 Dec 2011)


You iDiots... This Ad simply means that Google maps Will find you even the address to a place that is not even there... Nice one iNickarena...

posted on 29 Sep 2012, 13:23

59. ZEUS.the.thunder.god (unregistered)


"but it surely isn't as bad as Motorola and Google are portraying it."
Nick would you like to present something which proves that Google has anything to do with it ?

posted on 28 Sep 2012, 08:38 1

7. MeoCao (unregistered)


This story is ridiculous, this is an ad and not an information to help any1.

Did this ad depict the situation correctly? If yes then what is the problem?

posted on 28 Sep 2012, 08:42 6

11. wendygarett (unregistered)


But moto faking it just to bash Apple :(
alright I'm surrender... Apple sucks...
Happy now fandroid?

posted on 28 Sep 2012, 08:50 1

13. MeoCao (unregistered)


How can you call this faking?

What the ad wants to say is Google Maps is OK and Apple's maps is not. The information shown on the ad has no relevance at all.

This is very different from Nokia camera misleading ads.

posted on 28 Sep 2012, 08:59 3

19. wendygarett (unregistered)


The solid fact has written in the article and yet you say it's not faking??

Does that mean you totally agree "315 E 15th NY" exist and bash apple???

Okay then, Let us meet at "315 E 15th NY" shall we?

posted on 28 Sep 2012, 09:08 3

22. MeoCao (unregistered)


Most ads are made to convey some ideas and the details in them are not meant to be precise, you can see that everywhere.

Did the information in the ad mislead any1 that Google Maps is good product?

posted on 28 Sep 2012, 09:18 1

25. wendygarett (unregistered)


ok i confess :)
I'm sorry to doubt at you..
+1 for you my friends :)

"Did the information in the ad mislead any1 that Google Maps is good product?" nope it doesnt mislead, but to bash apple, and that's not very nice at all tho...

posted on 28 Sep 2012, 09:25 1

28. techspace (Posts: 523; Member since: 03 Sep 2012)


but there were enough mistakes in apple maps......google could have used any one of those

posted on 28 Sep 2012, 09:20 1

26. techspace (Posts: 523; Member since: 03 Sep 2012)


a fanboy will never understand that, fanboys should be ignored..... this ad was made for people who were planning to buy the ip5, not for existing android users or android fanboys, so it doesn't matter what they think,as loud as they may shout, they're the only ones listening
"the other people will agree that this ad is fake and misleading"
i am not a fanboy and i know that apple maps aren't doing great,but google could have showed something that was actually wrong in apple maps.......

posted on 28 Sep 2012, 17:13

52. tedkord (Posts: 4268; Member since: 17 Jun 2009)


It does exist. It's a park. They can't put someone's home address in an ad, so they chose a park. The reason the USPS doesn't have the address is it isn't a home.

Honestly, this was debunked two days ago.

posted on 28 Sep 2012, 10:05

34. Hemlocke (unregistered)


No, not really different at all. They showed they could navigate to an address that the iPhone 5 could not, when in reality, it had rigged the test. Moto, and Google, could be on the hook for false/misleading advertising.

Besides, there are still plenty of things Google Maps does wrong. People in glass houses...

posted on 28 Sep 2012, 17:14

53. tedkord (Posts: 4268; Member since: 17 Jun 2009)


No, they didn't. It's a real address, it's a park in NY. They chose a park because they can't very well put someone's home address in an ad.

posted on 28 Sep 2012, 12:39

40. Pings (Posts: 297; Member since: 19 Dec 2008)


Who cares what Motorola has to say. The iFans on Twitter spoke and speak for themselves. This is just misinformation to say Apple's map aren't as bad as Android say it is. Well sorry the people spoke, and the people aren't Motorola. Apple's maps will never be on the same level as Google Maps. Apple does not data log GPS info like Google does. No one can match the level of information of Street View. Companies don't go out and take take pictures and log GPS data like Google does. Nobody not even GPS companies have the GPS data set that Google has. Nobody!

posted on 30 Sep 2012, 02:35

60. joey_sfb (Posts: 2519; Member since: 29 Mar 2012)


Apple is making multi-billlons dollars of profit leaving behind a ruins of companies that have used to provide jobs. Companies with a steady steam of innovation and technological advance.

After iPhone and iPad its years and years of lawsuits who sueing whom overshadowing innovation.

posted on 28 Sep 2012, 08:27 7

3. SleepingOz (unregistered)


Oh please Moto, we all know that Apple Maps suck but why faking?! Leave this business to Nokia!

posted on 28 Sep 2012, 08:40 4

9. PhansMuneeb (Posts: 345; Member since: 28 Jan 2012)


U dreaming....

posted on 28 Sep 2012, 08:47 2

12. SleepingOz (unregistered)


So the misleading ads of Nokia using DSLR to demonstrate the camera of the 920 was just a dream?
LOL ahh in denial, fanboys are always funny!

posted on 28 Sep 2012, 16:44 1

50. chaoticrazor (Posts: 2347; Member since: 28 Aug 2012)


but the 920 has already proven it is capable of what nokia said it was so the fake ad should disapear in to history now

posted on 28 Sep 2012, 08:35 2

5. binerry (Posts: 72; Member since: 16 Mar 2012)


Google Maps isn't right all the time. In fact in my use between Apple Maps and Google Maps I'd say it's pretty similar. I'm not worried about it.

posted on 28 Sep 2012, 16:46

51. chaoticrazor (Posts: 2347; Member since: 28 Aug 2012)


mate as your an apple troll no one believes what you say. facts are Google and Nokia maps are leading and apple maps wont be catching up soon. both Google and Nokia have far more experience

the fact apple were so arrogant will be there downfall.

posted on 28 Sep 2012, 08:36

6. hazzik (Posts: 8; Member since: 20 Aug 2012)


i saw what you did there iphonearena. :D

posted on 28 Sep 2012, 08:42 1

10. techspace (Posts: 523; Member since: 03 Sep 2012)


but the Motorola droid razr M showed "315 E 15th NY" , which means that google maps are fake and google proved that its actually a "droidlost"
we have seen what happened to nokia, then why did moto do that.....they could have showed something else that was actually wrong in the apple maps couldn't they?

posted on 28 Sep 2012, 08:50 1

14. Pyoung0560 (Posts: 26; Member since: 23 Oct 2011)


IPhonearena to Apple rescue again, and at this point in time they are inferior to google maps.

posted on 28 Sep 2012, 08:55 3

15. MarqBland (Posts: 11; Member since: 28 Sep 2012)


Hmmm...well this is awkward. Thanks Motorola...now hopefully my friends with iPhones that I used this ad to make fun of won't see this article.

posted on 28 Sep 2012, 09:28

29. protozeloz (Posts: 5368; Member since: 16 Sep 2010)


the direction may be wrong but its kinda the truth

posted on 28 Sep 2012, 08:57 1

17. Sniggly (Posts: 6695; Member since: 05 Dec 2009)


Okay, so they used an address that doesn't exist. Probably whoever made the ad doesn't have their New York knowledge down. The point still strikes home.

posted on 28 Sep 2012, 09:32

32. protozeloz (Posts: 5368; Member since: 16 Sep 2010)


well the fact the Moto got an iPhone right away to make an ad was bogus to begin with

posted on 28 Sep 2012, 14:01

47. remixfa (Posts: 13902; Member since: 19 Dec 2008)


nah, im pretty sure it was on purpose. accidentally type in a wrong address? G-Maps will still get you close, where iMaps takes you... well... somewhere else.

If they wanted to use a location they know iMaps got wrong, they only have to guide you to the sears tower in chicago(wrong building marked), the statue of liberty (missing), and others.

posted on 28 Sep 2012, 08:58 3

18. jan25 (Posts: 383; Member since: 26 Feb 2012)


point stands, Apple Maps sucks.

posted on 28 Sep 2012, 09:03

20. Aeires (unregistered)


It was stupid to use an address like that, there are tons of addresses they could have used and gotten the exact same result. That's the main problem, just because the address in the advert is wrong doesn't erase the tons of articles and comments posted over the last week that shows Apple Maps isn't working properly.

Don't get stuck on minor details while avoiding the overwhelming evidence.

posted on 28 Sep 2012, 09:06

21. ronjr123 (Posts: 60; Member since: 16 Feb 2012)


I do not think this is misleading. If you look closely to the screen of the razr it does show a park there. A lot of times the Parcels of land are divided into addresses even though there is no structure. I am sure if you look at the database of addresses in the cities files this does in fact exist. What the add is attempting to show and correctly I might add is that the Iphone5 gives the wrong street entirely.

posted on 28 Sep 2012, 09:10 1

23. random1204 (Posts: 26; Member since: 26 May 2010)


Well I guess my thing would be that it should still show everything around that address.

On the Android device with Google Maps, it clearly shows the park. So that's what it should show you.

I think they're trying to show that if you put in an address that doesn't TECHNICALLY exist, it still shows around the area that it should be, so you don't get completely lost.

However, on the Apple Maps, it just makes up a false address and messes it all up, which would indeed, get you lost. Because to me, those don't look anywhere near each other at all.

So overall, Google Maps is far more CORRECT and so they have a VALID argument. Yes?

posted on 28 Sep 2012, 09:11 2

24. AlexYouOC (Posts: 50; Member since: 19 Jun 2012)


So I guess everyone is just gonna ignore the fact the Apple Maps icon suggests everyone commits suicide and tells you to drive off a bridge ?? Yall terrible lol

posted on 28 Sep 2012, 09:30

31. protozeloz (Posts: 5368; Member since: 16 Sep 2010)


yeah, because jumping of Higway 280 is totaly something you want to try.... is an experience to die for

posted on 28 Sep 2012, 09:29

30. fatehahmad (Posts: 1; Member since: 28 Sep 2012)


Bing and Rand Mcnally both displays the same location (used by Motorola) for this particular address. Are they fake too?

posted on 28 Sep 2012, 09:43 1

33. JunkCreek (Posts: 399; Member since: 13 Jul 2012)


@wendygarett
"Can you please leave us alone
peacefully Fandroid? PLEASE!!!!!"

But... but... but Apple who first not let us Fandroid peacefully. They suing everyone of us at everything in everywhere on everyway everytime. So, us not gonna leave u peacefully either.

heheheh. lets some say suing over used once more.

posted on 28 Sep 2012, 10:16

35. MorePhonesThanNeeded (Posts: 618; Member since: 23 Oct 2011)


The simple fact that this article scam artist is avoiding is the fact that Apple maps is so bad even when given such an address, it's still way off. You ifans are forgetting one thing, even if you are given a bogus sounding address Google maps will get you pretty much to where that address would be. Now stop smoking the apple crack and calling the ad bogus when it highlights even more issues with Apple Maps giving you wrong address, it can't even find where an address would be located even if it doesn't actually exist as a livable address. I found it funny that Google maps decided to create a spot on the map(in the middle of the street), but it got the borough and street correct.

This article is utter irresponsible writing, just grab your phone and punch in the address and zoom in, Google Maps even have the correct side of the street. Total non-story by way of incompetent writing. What is with these biased writers on here, no one asked you to be on Apple Defense Force. Moto shouldn't have put out the ad because well the Droid M is a mid range phone and well who cares what Apple is doing with iPhone 5. Everyone else was here a whole year and change with what they are displaying now, retina display say what????

posted on 28 Sep 2012, 11:41 1

37. Whateverman (Posts: 3187; Member since: 17 May 2009)


People, please... Think about this rationally for just one minute here! You dont really think the address leads to a public park by accident do you? What would happen if motorola used a real address in this ad? Let's pretend it were YOUR home address. How long would it take you to file a lawsuit when all these people just suddenly flash-mobbed your house, while you're walking the dog in your robe and bunny slippers? Are any of you guys old enough to remember the songs "867-5309" or "777-9311"? I don't remember which, but one of them was someone's actual phone number. Can you imagine the hell the owners of that phone number went through when that song came out? Can you imagine that owner suing the band for publishing their private phone number in a song that was broadcast to millions of people several times a day for months on end? That why they didn't use a real address! Don't fall for this crap guys, we're smarter than this!

posted on 28 Sep 2012, 12:09

38. gallitoking (Posts: 4680; Member since: 17 May 2011)


Android is the world most popular OS in the world, but to do this kind of advertising only makes them look bad.. desperate for don't know what?.. I would never see a Apple commercial attacking any one but that doesn't count around here where the fandroids are the majority

posted on 28 Sep 2012, 12:20 2

39. Aeires (unregistered)


"Hi, I'm a PC...."

posted on 28 Sep 2012, 12:41

41. Whateverman (Posts: 3187; Member since: 17 May 2009)


Oh, snap!!!

posted on 28 Sep 2012, 13:27

45. gallitoking (Posts: 4680; Member since: 17 May 2011)


damm it forgat about those..

posted on 28 Sep 2012, 12:52

43. VZWuser76 (Posts: 1183; Member since: 04 Mar 2010)


How is that any different than one of apple's latest ads. You know the one where they talk about how the laws of physics are just a guideline since they were able to make something larger (longer) and smaller (thinner) at the same time. Well if that's the case, ANYONE can do that, just take a rubber bad and stretch it. Now it's larger (longer) and smaller (thinner) at the same time also. But the apple ad would have you think that the new iphone is breaking the laws of physics.

posted on 28 Sep 2012, 17:27

54. JonBjSig (Posts: 176; Member since: 17 Nov 2011)


I don't really see how Android should be in this discussion, Google Maps is independent of Android and Motorola is still run separately.

posted on 28 Sep 2012, 13:58

46. remixfa (Posts: 13902; Member since: 19 Dec 2008)


I think maybe the point of the add was that if you put in the wrong address, Google maps will still try to get you to the closest location where as iMaps will take you some place completely unrelated.

Considering how often people type things in wrong without noticing, I see that as a strong benefit of google maps and one worth showing off.

posted on 28 Sep 2012, 15:06

48. LostInTheRed (Posts: 85; Member since: 03 May 2012)


http://maps.google.com/maps?oe=utf-8&rls=org.mozilla:en-US:official&client=firefox-a&q=315+E+15th+St+NY&um=1&ie=UTF-8&hq=&hnear=0x89c2599e337661dd:0xc94eeb16cab574ce,315+E+15th+St,+New+York,+NY+10003&gl=us&sa=X&ei=QQFmUImRDOaB0AGPu4EI&ved=0CCEQ8gEwAA

Has anyone else actually done the search? It is a REAL address for a PARK. I really feel like Phone Arena should remove this slanderous article.

I could see many people needing this address for a variety of different reasons. Maybe someone is having a party, maybe someone from the city needs something delivered.

posted on 28 Sep 2012, 15:13

49. LostInTheRed (Posts: 85; Member since: 03 May 2012)


Delivered for a public event. Just because it's not a house, does not in anyway make this address fake.

(I accidentally a post)

posted on 28 Sep 2012, 20:09 1

55. zackh121556 (Posts: 98; Member since: 01 Feb 2012)


Apple maps failure on Fox News lol
http://www.youtube.com/watch?v=zoabOM73KmI&feature=plcp

posted on 28 Sep 2012, 23:11

56. techguy22 (Posts: 226; Member since: 09 Aug 2012)


hahah nice

posted on 28 Sep 2012, 23:41

57. JunkCreek (Posts: 399; Member since: 13 Jul 2012)


@gallitoking
"I would never see a
Apple commercial attacking any one"

they (APPLE) DID ATTACKING everyone, everything, everywhere, everytime, everyway by SUING. Yes, SUING WAS OVER USED BY ALL OF US, BUT U ALL KNOW WHO'S THE FIRST ONE ON THR ALPHABET: THE INNIVATOR (reminds me about Gundam Seed Series)

posted on 28 Sep 2012, 23:54

58. JunkCreek (Posts: 399; Member since: 13 Jul 2012)


god, i'm now become troll...

heheheh. just tired 'bot someone at something on somewhere in someway over used suing on every one thing where way time -just subtitute the words.

posted on 30 Sep 2012, 19:12

61. pikapowerize (banned) (Posts: 1869; Member since: 03 May 2012)


motorola is razrFAIL!

thats why all talk is dangerous!!

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