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Microsoft compares Nokia Lumia 521 to Samsung Galaxy S4 in promotional video

Posted: , by Alan F.

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Microsoft compares Nokia Lumia 521 to Samsung Galaxy S4 in promotional video
After watching the video below, you might be wondering if the success of the Nokia Lumia 521 has made Microsoft a little too...brazen? Sure, the device sold out on HSN, at Walmart and on T-Mobile's pre-paid service. But putting the entry-level Windows Phone model against the Samsung Galaxy S4 juggernaut is about as fair as putting the Miami Heat up against the Orlando Magic. Yet, Ben Rudolph is on this new Microsoft video crowing about the fact that he spent $149 off-contract for the Nokia Lumia 521 and $750 off-contract for the latest Android flagship model.

Yes, the difference is about $600 which can be spent, as the video suggests, by going to the Microsoft Store and buying a three month Xbox Music pass for $30, a 16GB microSD card for $20, a pair of Monster Purity earbuds for $100, and an ASUS VivoBook X202E laptop priced at $450. But the problem is that even with all of those extra goodies, at the end of the day, you'll still be sporting an entry-level phone instead of the beast that is the Samsung Galaxy S4.



source: Microsoft via SlashGear

66 Comments
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posted on 31 May 2013, 12:24 23

1. donjunior (Posts: 50; Member since: 28 May 2013)


Tasteless promotional video.urgh! Samsung FTW.

posted on 31 May 2013, 12:27 36

3. ArtSim98 (limited) (Posts: 2738; Member since: 21 Dec 2012)


You again

posted on 31 May 2013, 12:41 32

15. arsenaljimenez (Posts: 139; Member since: 03 May 2012)


It's not talking trash about Samsung at all but just saying that you COULD get all that and a pretty nice phone for the money you would buy a GS4 for and frankly, I would get the phone AND laptop instead of just a phone... it a no brainer

posted on 31 May 2013, 12:54 19

17. rahulz (Posts: 117; Member since: 25 Feb 2013)


Yes I agree 50%
but for me its feels like their trash talking, without actually being talking. if not, its kinda like playing against them self, like saying you dont have to buy any high end phone (including nokia Lumia 920/928/925,xperia z ,HTC one,s4) just buy a Lumia 521/520...

posted on 31 May 2013, 12:57 13

19. arsenaljimenez (Posts: 139; Member since: 03 May 2012)


I see your point... but they could have used the 925 or 928 and still would have cost less
The 521 is a very nice phone... and really cheap for what you're getting.. which is why I think they used it here

posted on 31 May 2013, 13:07 19

23. donfem (Posts: 526; Member since: 30 Mar 2011)


How about Microsoft comapring the savings when buying Nokia 521 compared to Lumia 920 or 925?

posted on 31 May 2013, 13:33 3

27. protozeloz (Posts: 5375; Member since: 16 Sep 2010)


Bang!

posted on 31 May 2013, 14:10 5

30. SuperMaoriBro (Posts: 298; Member since: 23 Jun 2012)


I can get a top end s4 or a bag full of low end stuff that would drive me nuts? Thankfully this video doesnt make me regret buying my s4 off contract.

posted on 31 May 2013, 12:44 30

16. xperiaDROID (Posts: 5404; Member since: 08 Mar 2013)


Tasteless ignorant troll.urgh! Nokia FTW.

posted on 01 Jun 2013, 06:19 2

66. joajok (Posts: 7; Member since: 01 Jun 2013)


F*ck you, you fanboy. Nokia sucks you don't even have a Nokia phone. I had Lumia 800 and it sucks. Lots of bugs and lag. But of course you don't trust me because you don't have Nokia and you're fanboy

posted on 31 May 2013, 15:23 6

40. UrbanPhantom (Posts: 949; Member since: 30 Oct 2012)


Samsung products will eventually be banned from using all versions of Microsoft OS, including WP, Win XP, Win Vista, Win 7/8, Win Server, etc.

Nokia, Asus, Lenovo, HP, Dell, Acer, and others will take their place...

posted on 31 May 2013, 20:04

54. phljcnth (Posts: 265; Member since: 30 Apr 2012)


I agree. They could have done this to HTC One and iPhone 5 which is pricier here in the Philippines. AND it's not a fair comparison for a low (mid)-end phone to a high end one which should really cost you different prices. This is just awful. Samsung has more phones to offer at $149 they should have pointed that out.

posted on 01 Jun 2013, 03:57

65. bon24x7 (Posts: 205; Member since: 30 Aug 2012)


I guess they compared S4 to Lumia 521 cos that's probably the only Samsung that doesn't lag or lags less comparatively.. :-|

posted on 31 May 2013, 12:24 22

2. ryq24 (Posts: 488; Member since: 17 Oct 2011)


I notice there was barely any customers in the store. Maybe all are at apple store or samsung's!

posted on 31 May 2013, 13:28 10

25. dexter_jdr (Posts: 1139; Member since: 28 Jun 2012)


maybe they were filming so they closed the store for themselves?
maybe you should think?

posted on 31 May 2013, 13:38 4

28. N-fanboy (Posts: 538; Member since: 12 Jan 2013)


I see a samsung-apple love affair going on here, your kids will be Ugly and stupid lol

posted on 31 May 2013, 14:46 7

32. MCrapp (Posts: 312; Member since: 07 Apr 2013)


What You Can get for the price of the Nokia 920!? Few more Bricks!!!!!!

posted on 01 Jun 2013, 00:29 2

62. SonyFindOneDroidple (Posts: 441; Member since: 11 May 2013)


And your kids are all awake at night only just to capture lowlight photos

posted on 31 May 2013, 23:28 2

61. Suraj3337 (Posts: 44; Member since: 20 Apr 2012)


Actually the guy in the video spent $1500(for the s4 and the other stuffs), how dumb is that??!!??!!??!!

posted on 31 May 2013, 12:28 14

4. rahulz (Posts: 117; Member since: 25 Feb 2013)


I think they're trying to pity galaxy s4
rude talk about competitors - its in their nature
well Microsoft, if your product is good as you say people will automatically choose your product you don't have to do these kind of stupid promotional activities

posted on 31 May 2013, 14:57 6

33. Nathan_ingx (Posts: 3011; Member since: 07 Mar 2012)


Microsoft is kind of ruining Nokia's image here...understood that it's selling good, but that's no way to advertise them.
Given the choice between the two, most people will automatically go for S4. It's a no brainer.

posted on 31 May 2013, 20:21

56. joey_sfb (Posts: 2906; Member since: 29 Mar 2012)


The video only remind me that Microsoft charge top dollar for very minor service. Using IE on Xbox 360 require a Xbox Live Gold account. That account has a $25 monthly subscription.

posted on 31 May 2013, 12:30 23

5. SuperNexus (Posts: 115; Member since: 18 Jan 2013)


Seriously, ?????
come-on Microsoft have some standard.

posted on 31 May 2013, 20:27 3

58. moroninc (Posts: 178; Member since: 14 Jul 2012)


yes they make good phones, but cant keep up with Samsung in their own country, a sinking ship, is nokia.

posted on 31 May 2013, 12:30 18

6. ArtSim98 (limited) (Posts: 2738; Member since: 21 Dec 2012)


Windows is cool!

posted on 31 May 2013, 12:33 8

10. ocilfa (Posts: 333; Member since: 03 Aug 2012)


No offense, but you sound 5.

posted on 31 May 2013, 15:11 8

36. StreetNerd (Posts: 705; Member since: 08 Dec 2010)


and u 4

posted on 31 May 2013, 12:30 5

7. jellmoo (Posts: 666; Member since: 31 Oct 2011)


I see what he's doing, and it does contain a valid point regarding the cost of high end devices, but he probably shouldn't have mentioned that a 920 is his daily phone, as it kind of defeats the purpose of suggesting that an entry level device can hang with the high end.

posted on 31 May 2013, 12:34 2

12. ocilfa (Posts: 333; Member since: 03 Aug 2012)


That caught my attention too. Its like Al Gore driving a Hummer.

posted on 31 May 2013, 18:58

51. -box- (Posts: 3789; Member since: 04 Jan 2012)


In fairness, excepting storage capacity and camera prowess, the overall UX of a 521 isn't much different than any other WP8 smartphone. Closely-sized screen, runs most apps, smooth, lag-free, fluid UI, much better camera than other devices for the same price, which also don't have a flash. Not a bad comparison, just perhaps not the best. A 720 would have been a better choice, perhaps.

posted on 31 May 2013, 12:32 3

9. ocilfa (Posts: 333; Member since: 03 Aug 2012)


I can see their reasoning, but why would anyone buy Monster earbuds? Just like bose, Blantantly Overpriced Sound Equipment.

posted on 31 May 2013, 12:39 1

14. arsenaljimenez (Posts: 139; Member since: 03 May 2012)


Bose is worth more than you are paying for it
just sayin.

posted on 31 May 2013, 12:34 3

11. WHoyton1 (Posts: 1619; Member since: 21 Feb 2013)


Well if I can't convert it to android then there is your $600!

posted on 31 May 2013, 12:39 8

13. Long1 (banned) (Posts: 399; Member since: 18 May 2013)


Yes . He has 920 as a daily phone. WHY?
LOL

posted on 31 May 2013, 12:55 4

18. sats.mine2k4 (banned) (Posts: 208; Member since: 10 Aug 2012)


This is is like comparing man= S4 and his crap...

posted on 31 May 2013, 12:57 2

20. arsenaljimenez (Posts: 139; Member since: 03 May 2012)


He's not comparing the phones... did you even watch the video?

posted on 31 May 2013, 12:59 4

21. frsurjo (Posts: 2; Member since: 15 May 2013)


microsoft store..how many people are there inside? :D

posted on 31 May 2013, 13:29 2

26. Whateverman (Posts: 3198; Member since: 17 May 2009)


You know your product is horrible when the paid actors didn't even show up. :))))

posted on 31 May 2013, 13:04

22. joey18 (Posts: 518; Member since: 20 Jul 2010)


i get on craiglist the gs4 and lop top for free

posted on 31 May 2013, 13:21 12

24. Whateverman (Posts: 3198; Member since: 17 May 2009)


ROFLMAO, I cracked up when I read this title from Android Authority...

"In what world is the Lumia 521 comparable to the Galaxy S4?"
http://www.androidauthority.com/galaxy-s4-lumia-521-compared-219194/

posted on 31 May 2013, 13:57 8

29. abate (Posts: 43; Member since: 19 Dec 2012)


It's pity to see so much senseless people here, who lost their sense because of fanboyism.
Even the author of this article failed to understand the reality.

They didn't compared Lumia 521 vs Galaxy S4

Your article title should be
Microsoft compares (Nokia Lumia 521 + three month Xbox Music pass + 16GB microSD card for $20 + a pair of Monster Purity earbuds + a Laptop) to Samsung Galaxy S4 in promotional video

Because they compared $750 product with $750 product and told which $750 product gives you the most for the money you spent.

You all need a serious rehabilitation treatment.. Banghead!

posted on 31 May 2013, 15:00 3

34. Whateverman (Posts: 3198; Member since: 17 May 2009)


I think you aren't getting everyone else's point. Their comparing apples to oranges, a snake to a worm, or birthday cakes to Little Debbie snack cakes.. You can do the exact same comparison with a low end Android and the Lumia 928 and it would be just as silly.

Most people's reactions have nothing to do with the OS. We're just saying we can see through this BS, and it insults our intelligence.

posted on 31 May 2013, 15:14 2

38. Penny (Posts: 1143; Member since: 04 Feb 2011)


Why is it an illegitimate comparison? Yes, the Lumia 521 does not offer the flagship status and features of the Galaxy S4, but it is still a fully functional and capable device. This type of ad is not targeted toward tech enthusiasts that know what they want and go for high-end devices. This ad would be targeted at general consumers to remind them that $750 is actually quite a bit of money, and it can buy you some nice toys to make your life even better than just one device could do alone. Try as you might, but a GS4 can't really serve as a laptop or pair of headphones.

You COULD do the same comparison between a low end Android and flagship Nokia, and you could demonstrate a similar sort of value proposition. That's a marketing choice that they choose not to make. Although, in the case of Android, does a low end Android really give you as nice of an experience as a high end Android (because the WP8 experience would be almost identical between L521 and L920)? Maybe that's something they don't want to draw attention to in most markets.

posted on 31 May 2013, 15:54 2

43. Whateverman (Posts: 3198; Member since: 17 May 2009)


This is just common sense. Of course you can buy more goodies if you buy a cheaper device. We know that. Even if you aren't a techie. My point is making video comparisons is silly because let's be honest, the general consumer doesn't go on YouTube to find video comparisons. They go into a store to see the phones in person and they usually make the decision on that alone.

This isn't a commercial as far as I can tell, it's almost like a blog post. So the people most likely to see this are the techies, and although it may be nice... We aren't actually selling our Note 2s, HTC Ones, or GS4s to get our hands on the 521.

posted on 31 May 2013, 16:39 2

44. protozeloz (Posts: 5375; Member since: 16 Sep 2010)


EH, low end windows phone devices have a lower performance and limited apps compared with high end WP devices, if performance was equal then there won't be a flash grip category on the windows phone market, also to most US consumers a phone is 200 on contract so saying 720 its not completely true. Also if a 500 laptop performed the same as 1000 gaming laptop there would be no point on making an improved category... This commercial exist simply because aside from the price the 521 doesn't even compare

posted on 01 Jun 2013, 03:04

63. Edmund (Posts: 654; Member since: 13 Jul 2012)


Well said.

posted on 31 May 2013, 17:42

48. abate (Posts: 43; Member since: 19 Dec 2012)


Did I say what they (Microsoft in that Ad) did was right or wrong?

What I said was, the title was wrong because of fanboyism of the author or to pull more people to read the article.

You don't have to give me any explanations about the ad. That's all about personal taste. Someone will like it, someone will hate it. That's usual.

I think now you got what I meant. :D

posted on 31 May 2013, 20:17

55. deburocks (Posts: 126; Member since: 20 Apr 2013)


there is nt even a single droid at that price which can perform as lumia 520/521 does. 520 is lagfree and its really a value for money.... Go try urself and u will b delighted

posted on 31 May 2013, 21:06 1

59. Whateverman (Posts: 3198; Member since: 17 May 2009)


Please, when faced with the 920 and the Note 2... I chose the Note 2. So there's no way on goods green earth I would ever... EVER, willingly buy a 521. I'd rather used my wife's old HTC Rhyme, than us that phone. That's saying a lot.

posted on 31 May 2013, 15:04 2

35. Penny (Posts: 1143; Member since: 04 Feb 2011)


Yup. Welcome to PA, and good luck in the comments section, where your IQ will drop about 20 points per hour -- from having to bang your head against the wall so much.

posted on 31 May 2013, 15:41

42. Whateverman (Posts: 3198; Member since: 17 May 2009)


Lol!!!

posted on 31 May 2013, 14:13 2

31. PhoneCritic (Posts: 357; Member since: 05 Oct 2011)


A Act of desperation. Why would I need a 450.00 laptop to keep me connected when my phone which keeps me connected to everything? I can't fit the laptop in my pocket. I understand what MS is saying but in all fairness a HTC One or Samsung S4 is not 759.00 they are now 99.00 with AT&T on contract and 199.00 on other carriers. And there is no way a entry level 521 will go toe to toe with The S4. Come on MS why did you not pit the 928 or even the 925? This ad just reeks of desperation. The 928 and 925 are Good devices which can stand on their own.

posted on 31 May 2013, 15:11 2

37. Bluesky02 (Posts: 1439; Member since: 05 Dec 2011)


Samsung also makes Windows Phone, I hope this video don't piss them off. As the Galaxy Brand is very important for them.

posted on 31 May 2013, 15:21 1

39. ChiX017 (Posts: 308; Member since: 09 Nov 2011)


Guys all he is saying is instead of dropping $750 for an S4 you could get a pretty decent smartphone + a laptop, headphone and a 16gb memory card.

posted on 31 May 2013, 15:24

41. UrbanPhantom (Posts: 949; Member since: 30 Oct 2012)


Samsung products will eventually be banned from using all versions of Microsoft OS, including WP, Win XP, Win Vista, Win 7/8, Win Server, etc.

Nokia, Asus, Lenovo, HP, Dell, Acer, and others will take their place...

posted on 31 May 2013, 16:45

45. WHoyton1 (Posts: 1619; Member since: 21 Feb 2013)


And why would that be...

posted on 31 May 2013, 21:11

60. UrbanPhantom (Posts: 949; Member since: 30 Oct 2012)


Because you suck.

posted on 31 May 2013, 17:39

47. FlushGordon (unregistered)


It's just reeking Desperation from MS...They hardly made any ''hit'' device that would compete against Android and Apple

posted on 31 May 2013, 18:49

49. -box- (Posts: 3789; Member since: 04 Jan 2012)


Bold. I could stand having a lesser phone if I had a new laptop and other goodies.

Good points, but who really pays full-price for a Galaxy? I saw GS4s on Craigslist for under $500 the week they came out.

posted on 31 May 2013, 18:55

50. -box- (Posts: 3789; Member since: 04 Jan 2012)


Honest question: would all you samsung/android fans/shills/drones be as upset about this if Microsoft had used different $700 devices, say a 64-gig iphone5 or an LTE ipad4?

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