LG plans to sell 35 million smartphones this year, a lot of them with LTE radios
LG is determined to make a comeback this year, and it plans to sell 80 million phones in total, 35 million of which poised to be smartphones. That is what a senior LG exec told Korea Times in an interview, and he also specified that the company intends to ship at least 8 million LTE-enabled smartphones to plump up margins.
Last quarter LG pulled through and eked out a small profit from its mobile division for the first time since it started making the switch from feature phones to smart ones in mid-2010.
With handsets like the LG Optimus 4X HD, which was the first quad-core phone announced, and the innovative 5" LG Optimus Vu and LG Optimus 3D Max, as well as the trendy L-series design, LG has all the prerequisites to sell a little less than what it did last year, when it pushed 88 million phones out of the door.
Setting modest expectations for the year and then eventually beating them is a decent management tactic, but we'll see how it's coming along when the new handsets get at least a quarter of sales behind their back.