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Instagram will soon be bombarded with $100 million worth of ads

Posted: , by Alan F.

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Instagram will soon be bombarded with $100 million worth of ads
When Facebook spent $1 billion to purchase Instagram, many wondered how Mark Zuckerberg could ever make his money back on the deal. At the time, Instagram was not monetized and no one could see how something like that could happen. But last October, Instagram announced that it would start running ads on the app, something that happened the very next month.

Get ready to be bombarded with ads if you are an Instagram user. A published report on Friday says that Omnicom Media will be spending $100 million on Instagram ads on behalf of clients, over the next year. Currently, Instagram has 150 million active users with 60% of them outside the U.S. 55 million pictures are loaded on the app daily.

"This doesn't change our advertising strategy moving forward -- people will continue to see a limited number of beautiful, high-quality photos and videos from select brands who already have a strong presence on Instagram. Our teams are going to work hand in hand to develop and execute campaigns that provide people with amazing imagery. This is an exciting new chapter and we're looking forward to the great creative content that comes out of this partnership."-Jim Squires, director of market operations, Instagram

According to the report, ads in the user's stream will remain there for more than a day and will be in the form of a still image or a video. Instead of throwing a ton of ads at Instagram users and seeing what sticks, the spots will be targeted and selective. Instagram is said to be working with a small number of long term partners.

Now, Instagram just needs to find another $900 million in ads.

source: AdAge via BGR

8 Comments
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posted on 07 Mar 2014, 22:54 5

1. MarkArigayo (Posts: 240; Member since: 18 Dec 2013)


No problem. Uninstalling WhatsApp from my device, finish.

posted on 07 Mar 2014, 23:09

3. Topcat488 (Posts: 1112; Member since: 29 Sep 2012)


Uhh, I think you should uninstall instagram first, I just upgraded What'sapp, hopefully i'll have 1 more year of a great app before i too uninstall it... ;)... I don't have FB, and don't want FB or it's affiliates. Or $.99 down the drain...

posted on 07 Mar 2014, 23:06

2. ThePython (Posts: 208; Member since: 08 May 2013)


Why Facebook has to ruin all good apps out there?

posted on 07 Mar 2014, 23:48 3

4. Napalm_3nema (Posts: 819; Member since: 14 Jun 2013)


Because FB only managed to get ahead of the game one time (The first time), and they haven't managed it since. Now they are trying to recapture that magic formula that will put them back on the trailblazing path, because the one that they are currently on leads to oblivion.

posted on 08 Mar 2014, 01:36

5. techperson211 (Posts: 433; Member since: 27 Feb 2014)


I second emotion

posted on 08 Mar 2014, 02:02

6. QuadFace (Posts: 47; Member since: 19 Aug 2013)


They should release another paid version of the Facebook that doesn't have ads and spyware.

posted on 08 Mar 2014, 03:17 2

7. Snoobab (Posts: 172; Member since: 07 Dec 2011)


So long WhatsApp, it's been nice knowing you...

posted on 08 Mar 2014, 05:41

8. Zeeya (Posts: 162; Member since: 17 Mar 2013)


WHATSAPP HAHAHAH... 19+ BILLION ADS x) you need a 10inch phone to be able to see all ads xDDDD haha..

BBM FOR EVER! AD FREE AND ONE OF THE MOST SECURE IMs

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