Ads officially coming to Instagram

Ads officially coming to Instagram
Instagram announced on Thursday that ads are finally coming to the picture-sharing social network. Facebook, which plunked down $1 billion in cash and stock for the site in April 2012 when the deal was announced, actually paid less for the now-popular site thanks to a sharp fall in Facebook's shares before the deal finally closed. Regardless of the final tally, it was quite a significant chunk of change and led many analysts to wonder how Facebook would ever turn a profit on the acquisition.

On Thursday, Instagram revealed that the monetization of the site will start slowly with "a focus on delivering a small number of beautiful, high-quality photos and videos from a handful of brands that are already great members of the Instagram community." If an Instagram user sees an ad he/she doesn't like, the ad can be hidden and feedback sent explaining why the user was displeased with the ad.

This explanation sure beats the ToS change that took place on a December morning last year which had the entire Instagram community up in arms as users thought that their photos would be used in ads without re-numeration. Instagram quickly pulled back from the ToS change and a class action suit against it was dismissed.

Instagram wants to grow into a "sustainable business" and while this is going to happen slowly, it is indeed going to happen. The only thing is that we don't know when the ads will start up on the site.

source: Instagram via AndroidCentral



1. Chaseism

Posts: 82; Member since: May 08, 2013

Nothing in life is free...even things that are free.

3. GadgetsMcGoo

Posts: 168; Member since: Mar 15, 2013

There are other options. Move on to an ad-free option.

2. Jeradiah3

Posts: 1149; Member since: Feb 11, 2010

We knew this was coming

4. frydaexiii

Posts: 1476; Member since: Dec 01, 2011

Meh, I have adblocks...

5. jsdechavez

Posts: 814; Member since: Jul 20, 2012

No longer looking forward for the official app. Another reason to like the current WP apps more.

7. Chaseism

Posts: 82; Member since: May 08, 2013

Windows Phone has apps? ...I kid

6. dickwyn

Posts: 621; Member since: May 07, 2012

if these ads are nice photos and videos which do not repeat everyday then it'll be okay but if it repeats every day then .....

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.