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Has Apple lost its mojo?

Posted: , by Victor H.

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Has Apple lost its mojo?
We've heard it before - Apple is not the same without Steve Jobs, it lacks a visionary, a revolutionary new product, and lada dada. Finally, someone will ask “Has Apple lost its mojo?” The question comes up almost every single time after Apple unveils its new products for the year.

This time, though, it’s clear that Apple is finally on its own. It will soon be two years since we lost Steve Jobs and whatever legacy of products he had left is now clearly released. Some speculated that the iPhone 5 was the last device to have his blessing, and now Tim Cook steers the Apple ship without guidance from the founder.

Let’s be clear - the market did not respond well to the new iPhones. Investors bemoaned with a collective ‘meh’ as Apple shares lost 2.3 points after the unveiling. A look at the rival camp shows a crazy variety of new ideas in all areas - 41-megapixel camera, snap-on camera lenses, large displays, 4K video capture, gigabytes of internal storage (expandable too!), and so on, and so on.

Moreover, Apple’s presentation was strange. Instead of the traditional focus on features, Apple started the iPhone 5S presentation with important, but geeky technical details - a new 64-bit chip, an additional M7 processor, and so on. The narrative that focused on functionality, apps and features suddenly changed to tech specs, an area where Apple will have a hard time running against Android. The narrative changed but its style did not - the whole presentation had a bitter after-taste of ‘been there, done that’ with the same pompous adjectives: “incredible”, “amazing” and “great”.

We still expect Apple to refresh its iPad lineup and introduce more new products next months, but with all this piling up we can’t help but once again ask this question: “Has Apple lost its mojo?” What do you think? And why?

Phonearena polls
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Has Apple lost its mojo?
89.4%
4058 votes
(4058 votes) Yes, it needs something new and revolutionary
10.6%
481 votes
(481 votes) Nope, still got excellent products (plus, it simply does not release unfinished products)

4539 votes

125 Comments
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posted on 10 Sep 2013, 17:05 53

1. PhoneArenaUser (Posts: 5498; Member since: 05 Aug 2011)


Yes, Apple is lost its mojo for a few yers already and still loosing it.

posted on 10 Sep 2013, 17:07 12

4. gust3r3u (Posts: 84; Member since: 11 Apr 2013)


good thing Steve left a pretty huge mojo :))

posted on 10 Sep 2013, 21:12 21

92. akki20892 (Posts: 3901; Member since: 04 Feb 2013)


iphone 5S - S for Same
iphone 5C - C for Cheap

i\'m waiting for iphone 5D - D for Different

posted on 10 Sep 2013, 21:42 8

97. PAPINYC (banned) (Posts: 2315; Member since: 30 Jul 2011)


I am waiting for iPhone 5N - N for Never!!

posted on 11 Sep 2013, 15:49

119. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)


Me also 2 Papinyc®

posted on 11 Sep 2013, 03:04 2

105. ausnote2 (Posts: 84; Member since: 07 Dec 2012)


I am waiting for iphone 5B - B for Bankrupt and get the hell out off business for all the litigation CRAP

posted on 11 Sep 2013, 15:48

118. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)


When will that day come.....

posted on 10 Sep 2013, 17:15 33

12. AnTuTu (Posts: 1580; Member since: 14 Oct 2012)


Question: Has Apple lost its Mojo?

Answer: hahahahah Hell Yes they lost it 2 years back when they released 4 Same.

posted on 10 Sep 2013, 21:11 8

91. akki20892 (Posts: 3901; Member since: 04 Feb 2013)


i thought 4 years back..............loollollolololol

posted on 10 Sep 2013, 17:27 26

20. InspectorGadget80 (unregistered)


now this poll makes sense.

posted on 10 Sep 2013, 17:31 12

21. Saamic (Posts: 119; Member since: 20 Feb 2012)


Why so much hate on the phonearena comments section for the iPhone 5S today?

Apple has done some great things with the 5S:
- 64-bit chip (first ever)
- Increased battery life
- Camera improvements (from the sample pictures, the camera on the 5S looks amazing)
- Dual LED flash
- Better aperture than iPhone 5
- 120 fps slo-mo recording
- OIS
- Fingerprint scanning home button

There isn\'t much else Apple can do to improve their device other than increasing screen size and improving pixel density after doing so. However, they realize that doing so would require them to increase the size of the device and/or decrease the device\'s bezel. They do not wish to do so though, since the iPhone caters mainly to individuals who chose aesthetics over practicality and individuals who choose simplicity and intuitiveness over customizability and functionality. They choose to have subtle meaningful enhancements. They know their audience and that\'s why they continue to be extremely successful. There are only so many innovations that can be made in this world, and as new innovations arise, it becomes harder to make even newer ones in some cases. I believe that a fingerprint scanning home button is relatively innovative and practical.

Although I personally prefer the newer Androids (Z1, G2, Note 3) over the 5S, I still believe that Apple rightfully deserves some credibility for the enhancements they have made with the iPhone series.

posted on 10 Sep 2013, 17:42 10

23. quesoesgrande (Posts: 217; Member since: 03 Aug 2011)


I want to see Apple give me a phone with specs that beat EVERYONE else and a five inch screen size. I want the software experience to actually have features I\'m going to use. I want a complete redesign of iOS. A new skin is a step in the right direction, but it isn\'t good enough. Give me a five inch 1080p (or more) with ~2.0 gh chip. 2 or more gb of ram. A 41 megapixel camera. A phone with HTC One level constriction. Something similar to moto\'s touch less control. This will never happen, but its nice to dream. That\'s what it would take for me to use an iPhone. (I do use an iPad 3, but my school requires me to use it.)

posted on 10 Sep 2013, 18:52 2

56. wrm2013 (Posts: 203; Member since: 28 Mar 2013)


This 5 inch standard is ridiculous. 4.5 people.

posted on 10 Sep 2013, 21:05 5

90. dorianb (Posts: 600; Member since: 24 Oct 2012)


Your comment is invalid

posted on 10 Sep 2013, 22:50

101. Daftama (Posts: 619; Member since: 03 Nov 2012)


Mark these words in GOLD IPHONE 6 WILL HAVE THREE RELEASES I6 I6C I6XL you figure it out

posted on 11 Sep 2013, 05:54

110. saffant (Posts: 274; Member since: 04 Jul 2011)


What exactly are you going to do with a 2GHz SOC?

You do realize that this isn't Android right? You don't HAVE to have a quadcore at 2.3GHz to have a fluid and smooth experience.

posted on 10 Sep 2013, 17:45 2

25. RoyalPayne (banned) (Posts: 458; Member since: 07 Aug 2013)


They are blind s#eep, don't worry about them. They'll shoo away after they graze.

posted on 10 Sep 2013, 17:51 11

31. PhoneArenaUser (Posts: 5498; Member since: 05 Aug 2011)


If someone\'s opinion is different from yours, that doesn\'t mean that it is \"hate posts\", that mean that different people has different opinions even if one or another opinion somehow hurts your beloved company or product.

P.S.
If I\'m correct, iPhone 5S doesn\'t have OIS.

posted on 10 Sep 2013, 18:11 5

46. Saamic (Posts: 119; Member since: 20 Feb 2012)


First of all, you are not incorrect about the 5S not featuring OIS as I just read the following, \"The camera does not feature optical image stabilization, but this improvement should improve things with shaky hands and blurry pictures.\" However, you are definitely incorrect about calling Apple my beloved company or the iPhone my beloved product... I have been an Android supporter since the release of the Samsung GS2 and have never even owned an iPhone. I\'m not stating that every post I see that disregards the 5S as a legitimate product is a hate post, and I am also not stating that a opinion that is not the same as mine makes it a hate post. Stop classifying my views on the opinions of others with your miscalculations and assumptions. Finally, I\'d like to state that the following posts were what I was referring to when I stated that there is a lot of hate in the phonearena comments section for the 5S today:

GrapeEyes: \"Phonearena get your tongue out of Apple arse.

Your breath stinks!!\"

GrapeEyes: \"Ha Ha Ha Ha 90% vote YES and it is still rising!!

Apple is doomed!!!\"

amilcarmz86: \"the same camera, different ways to take iphone buyers money... :).\"

GrapeEyes: \"How to get ripped off standard.\"

amilcarmz86: \"little iphone,inferior compared to big guys here... shame on the apple.\"

jduran541977: \"Still no nfc for the icrap what a disappointment still the same phone might as well wait for icrap 6\"

There are more, but I don\'t want to make this meaningless conversation a bigger deal than it already is

posted on 10 Sep 2013, 18:19 4

51. PhoneArenaUser (Posts: 5498; Member since: 05 Aug 2011)


Ok, now I see what you had in mind. :)

posted on 10 Sep 2013, 19:10 1

63. TheM16 (Posts: 80; Member since: 14 Aug 2013)


Yeah pal....y\'ll c a lot of hate and fanism in this forum .....too bad
Try reading \"Blackberry\", \"Nokia\" and \"Sony\" posts and y\'ll understand what i\'m saying. ;)

posted on 10 Sep 2013, 19:06 6

61. Dr.Tom (Posts: 46; Member since: 11 May 2013)


Apple did do some good stuff....like.....
Dual core 1 ghz A7 chip with 64 bit processing
Increased the battery life from POOR to Below Average
Better camera from 8 mp to 8 MP!
NO OIS - that is Optical Image Stabilization & its camera doesn\'t have it, but it has digital image stabilization, is almost as good
finger print scanner is great - but for what? 007 might need it?
I MISS THE JOBS\' APPLE-THEY WERE INNOVATIVE. This is another wanna-be company with no imagination at all. The stock price is going to go down the crapper like it did last year when investors were disappointed with the 5. But now its even worse cause its the 5Same and the 5Cheap!

posted on 10 Sep 2013, 20:15 1

84. a_merryman (Posts: 749; Member since: 14 Dec 2011)


What are you talking about? The battery life on iPhones is great. It was one of the reasons I had switched to the 4s when it came out from my OG galaxy s. I would get about 1.5 days of battery life with texting throughout the day and a bit of web surfing. Compared to my galaxy which would only get 4 hours of life with little use after only a couple months. Battery life is one thing about iPhones that is irrefutably great.

posted on 11 Sep 2013, 06:05 1

111. David_Evans (Posts: 1; Member since: 11 Sep 2013)


They do make good products and i understand your viewpoint, the hate is not particularly on iPhone 5s itself, it's the mindset, affecting their presentation (and frankly their stock price as well). The thing is they blatantly used the same motto "it's revolutionary" "The biggest thing to happen to iPhone since iPhone" "Forward thinking."etc. But actually it's the same device over and over. I recently jumped from iOS to Android and truth to be told i miss that, i actually love the simplicity but in the same time it's god dang stricted. 64-bit chip? With that launch cycle every Q3 other manufacturer will quickly follows. Battery life? Man are you joking? It's a no par with other phones. Better picture quality? The sample images coming from apple always edited, an opinion from photographer, be real apple and give sample straight from the phone.

Apple revolution changes the way phone feel, look, and capability. I miss that, but nowadays they make something just to fulfill announcement cycles. Why bother making plastic iPhone 5C with the same spec as the metal iPhone 5? Do Apple understand now that their major audience now is not coming from people who wanted elegance and pure simplicity, but from pre-pubescent wanting to match their phone with those beats by dre headphones? Come on, i don't want bigger phone, fingerprint, and all those crap that already done by other maker, that's not revolution that's bulls**t. Make something that makes WOW not for the fanboys, or dimwit consumers, but from people that loathe Apple itself

posted on 11 Sep 2013, 10:24

113. Droid_X_Doug (Posts: 5993; Member since: 22 Dec 2010)


Where is apple.com stating they have Optical Image Stabilization in the 5S? That would truly be news.

posted on 11 Sep 2013, 15:13

117. yazbuh (Posts: 29; Member since: 21 Jun 2012)


yeah right the individuals that they are catering huh, that is why apple is bleeding market share and youre just too stubborn to admit it...

posted on 11 Sep 2013, 15:51

120. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)


Please go away you Troll™

posted on 12 Sep 2013, 00:57

124. Akfred (banned) (Posts: 76; Member since: 08 Nov 2012)


Do we still need the so call fingerprint sensor? Its an
Old tech which is not necessary anymore. Our laptop
Had fingerprint sensors its not new, so that's not innovation
. The 64bit ish is just gimmick cos with a smooth OS like
IOS, I don't think 64bit is really relevant. Apple need new powerhorse
To sink in new idea to the company. IMO

posted on 10 Sep 2013, 18:08 3

42. Tre-Nitty (Posts: 468; Member since: 16 Nov 2010)


I don't think they're "loosing" anything! Maybe you meant losing, which they aren't!

posted on 10 Sep 2013, 18:13

48. PhoneArenaUser (Posts: 5498; Member since: 05 Aug 2011)


\"Maybe you meant losing...\"

Thank you for correction. :)

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