HTC posts worst quarter in 8 years, still hopeful for future
The last quarter of the year saw the quietly brilliant company miss forecasts and dive 91% on the year in terms of net income. This comes as Samsung is selling more and more Galaxy Android smartphones and Apple is keeping a strong foot in the United States with the iPhone.
This is also HTC’s lowest profit in the last eight years. HTC’s revenue stood at 60 billion Taiwanese dollars ($2.07 billion), roughly in line with analysts expectations.
Luckily for HTC, CES 2013 has just kicked off so it has the chance to wow us with announcement and finally start that road to recovery.
“Our competitors were too strong and very resourceful, pouring in lots of money into marketing. We haven’t done enough on the marketing front,” Peter Chou earlier said about the past 2012. In 2013, we expect to see HTC change the focus to marketing but of course first announce a new Anrdoid lineup.
4. MeoCao (unregistered)
When Peter Chou said the worst had passed, I thought HTC had good Q4. Turned out it was just his wishful thinking.
33. gwuhua1984 (Posts: 1237; Member since: 06 Mar 2012)
I think the article failed to mention that the quarter 4 result was roughly about the same as HTC's own estimate. If the result was lower than their estimate, then it'd be really troubling.
2. PhenomFaz (Posts: 1158; Member since: 26 Sep 2012)
Man I really hope things turn around for HTC. Its a shame that they're having to really struggle in spite of making some of the best handestes hardware wise and their software isnt bad by any means
19. remixfa (Posts: 14255; Member since: 19 Dec 2008)
if you guys feel that way... then which one of you is holding a new HTC device? No point in hoping for their best if your not buying their products :)
24. TheLibertine (Posts: 484; Member since: 15 Jan 2012)
I am. I chose the Desire X over the Galaxy S III mini.
34. RomeoJDR (Posts: 242; Member since: 09 Dec 2011)
I felt the same way with them always offering the best build quality outside of Apple, but that changed after being one of the suckers who bought the Jetsream (albeit heavily discounted) only to never see HTC offer even one software update after its release, simply abandoning their "premium" tablet on Honeycomb. HTC gets what they deserve for lack of product support. All manufacturers have been bad about continuing to support many of their released products, but HTC is in the back of the pack.
3. RaKithAPeiRiZ (Posts: 1463; Member since: 29 Dec 2011)
Good guy htc ...lowest profits in 8 years .. still hopeful about the future
17. bbblader (Posts: 588; Member since: 24 Oct 2011)
its a good guy if they have done something good for the other people not optimism about his(htc) future
5. GALAXY-STORM (Posts: 328; Member since: 13 Oct 2012)
May be the M7 can turn the the fortunes for them though it will up against some seriously strong contenders.
6. jan25 (Posts: 442; Member since: 26 Feb 2012)
i am looking forward for their next flagship and Sense 5.0 which i hope is less clunky. the One X had the best display on a smartphone i will give them that.
7. Riven (Posts: 25; Member since: 25 May 2012)
Sense needs to go away. I absolutely am repulsed by it and this is coming from a former proud owner of the Original EVO (probably the most resounding success HTC has had) Sense is so ugly even compared to Touchwiz. I'm a fan of pure Android and i dont see myself leaving Nexus world anytime soon, but dang...Sense is just HORRID looking and i'm talking in the aesthetic sense (pun intended)
9. MeoCao (unregistered)
I wonder why HTC insists on Sense, it'd better use stock UI which apeals to a lot more people than Sense, and spare the money for better projects like adding cool features and improving the camera.
The reaction to JB UI is overhelmingly positive so why change and make the whole experience worse?
27. cakvalasc (Posts: 17; Member since: 24 Jan 2010)
I feel the oppsite, Sense UI i think is a great design overall. Ive used Touchwiz and I really perfer the Sense device. Feels polished (to me anyway)
29. remixfa (Posts: 14255; Member since: 19 Dec 2008)
to look/feel different than other manufacturer devices.
Sense is fine for those that want it. But they also should release a few more stock "with google" devices for those that dont... which is a growing number of users.
10. amiroo (Posts: 269; Member since: 03 Sep 2012)
whats this hell??
i dont want android without htc..they are superb!!
Htc is always good.. a lot of my freinds have a htc phone and they Being very satisfy of htc..
my phone is one s ..i only can sey this is fantastic.. whats happen for htc??
most people buy sami blindlyyyy and they dont know anything about quality , performance and design..
i hope htc back to Actual position very sooon..
13. dmakun (Posts: 247; Member since: 06 Jun 2011)
I didn't vote you down but I sure felt like it! People aren't following Samsung blindly mate, it's just too clear to see that Samsung understands the fundamental selling point of android which is "options". The desire series of devices were great & I'm still shocked by HTC 's lack of wisdom in building upon that brand. My last HTC phone was the desire HD & I'm more than certain it's one of HTC's highest grossing device to date. That phone had all that the Samsung galaxy series have maintained to date with improved specs.
HTC on the other hand decided these silly carrier exclusive devices, producing various product with silly names that have no "identity" & in the end they lost their way really. My advice for htc is to return to their original model. Bring back "A-Desire"
I really think HTC should hire me :-)
18. Bedz81 (Posts: 71; Member since: 30 Dec 2012)
You're right, they should have kept the Desire range as it's a recognisable name just like Xperia, Galaxy and Optimus ranges but it may be too late now as it seems they have place that as a low-mid end range.
11. Bedz81 (Posts: 71; Member since: 30 Dec 2012)
Not surprising seen as they have abandoned the 2011 range of phones in terms of updating, their after sales support seems loose. Not to mention the fact they are releasing half baked phones, IMO the Evo 4G LTE seems the most complete but only a carrier exclusive which is their next problem mainly in the US - carrier exclusives!
Here in the UK, Sony has overtaken them and that's mainly due to marketing, last bit of HTC posters I see here was the Desire/S/HD. A lot of markets they are leaving out like the low end market and the physical QWERTY keyboard lovers.
2013 is the time they need to get it together otherwise they will go down the toilet, the once great OEM maker.
28. cakvalasc (Posts: 17; Member since: 24 Jan 2010)
Actually the HTC One line is on all carriers just subtle changes for each carrier.
12. dmakun (Posts: 247; Member since: 06 Jun 2011)
It's plain simple why HTC is struggling and it's not simply down to marketing & innovation alone. Some say sense is useless and ugly and buggy but personally when I last used an HTC phone, sense made a lot of sense to me.
If you ask me why HTC is suffering such huge losses back to back, i'd say it's the features they have chosen to "take out" of their devices that is causing the drop in sales. Yes they make the most beautiful devices but beauty alone is not enough. Their focus on design at the cost of usability is completely stupid IMO. Bring back the changeable battery option and expandable memory (sd card), bring sense closer to native android UI aesthetic (make it lighter), keep the beautiful shape, size and overall ergonomics of HTC devices and put in those huge batteries every user of android want and let's give the next quarter a go.
If HTC deliver this beginning with CES tomorrow, and still don't make profits this coming quarter then.......
15. bloodline (Posts: 704; Member since: 01 Dec 2011)
I agree with what your saying, but HTC marketing was awful in the UK. The only advert they had for the HTC one X was some dude jumping out of a plane taking one picture..thats it...
The iphone had 3 adverts showing off some cool features and then samsung showed a bunch of better features. A dude jumping out of plan does not give a consumer a reason to buy that phone. FEATURES FEATURES FEATURES. Tell me why I should buy a htc one x over an S3 or iphone.
16. dmakun (Posts: 247; Member since: 06 Jun 2011)
Yes! marketing & I mean "good marketing" is an absolute must for any manufacturer to sell a product. Even the best products need powerful, entertaining & informative marketing. Examples of such were Samsung's comical dissing ads of the iPhone (2011/2012) which were interestingly informative & insightful. & pls I'm not inciting unnecessary flame wars here, just appreciating superb brand promotional strategies by SS.
20. remixfa (Posts: 14255; Member since: 19 Dec 2008)
HTC tried to be the android version of "apple" and got slapped around for it. People that want iphones go and get iphones. Very few people go to android to have a very controlled experience. Samsung beat them on the advertising front and in the hearts and minds of the hardcore crowd.. a place where HTC used to reign supreme.
Love/hate from the mod/hardcore community in android can really make or break sales of a device. Were large enough and loud enough that word of mouth is very strong in convincing regular people what to buy.
They need to bring back the Hero line/name and they need to go back to making powerful phones with open software. Half of that is a big issue with them since their biggest competitors, Samsung and LG, both make large portions of their products with in house tech while HTC doesnt actually make anything.
21. cornerofthemoon (Posts: 564; Member since: 20 Apr 2010)
Anyone have any info on how the new HTC Windows Phone 8 phones are selling?
32. Rio1983 (Posts: 25; Member since: 03 Dec 2011)
REALLY GOOD BELIEVE IT OR NOT. VERIZON IS SAYING THAT THEY ARE REALLY PUSHING THE WINDOWS PLATFORM IN 2013 DO TO THE SUCCESS OF THE WINDOWS HANDSET BY HTC.
22. gallitoking (Posts: 4704; Member since: 17 May 2011)
beautiful phones and the new Sense seems promising but for me until they solve their battery issues... not going anywhere but down
23. chrisbo5 (Posts: 31; Member since: 26 Jan 2012)
I wish they made a fight for the nexus program. there hardware is top of the line and maybe if there is no sense, people wouldnt down it so much. i love sense on my htc dna but i see alot of people tired of it.
25. gwuhua1984 (Posts: 1237; Member since: 06 Mar 2012)
The profit will be down of course. Was the Butterfly even released worldwide? I think so far I've only heard it being sold in Taiwan, Japan and Verizon in the States.
26. cakvalasc (Posts: 17; Member since: 24 Jan 2010)
I cant wait for their next line up of phones. My HTC One S is a fantastic device! (no force closes, everything runs fast and great battery life)
30. monkeytown (Posts: 109; Member since: 26 Jul 2012)
and stil they´ll announce a new flag ship every month like '35 code names leaked'
31. Rio1983 (Posts: 25; Member since: 03 Dec 2011)
I have the HTC evo 4g LTE with sprint, a verizon droid razor maxx hd, iphone 5 and Nokia lumia 920. I know I have a lot of phones. Store manager for RADIOSHACK so I love technology. But if I had to rank the phones I have the order would be EVO 4G LTE, NOKIA LUMIA 920, DROID RAZOR MAXX HD AND THEN IPHONE 5. THE EVO IS SO EASY TO ROOT AND HANDLES THE OVERCLOCKING AS WELL AS A LOT OF THE OTHER TWEAKS BETTER THAN THE RAZOR MAXX HD. REALLY SURPRISED MORE PEOPLE DIDNT BUY THE ONE X SERIES HANDSET. THE GALAXY HAD SOME NICE THINGS OUT THE BOX BUT OVERALL I AM SOOO HAPPY WITH MY EVO 4G LTE.