BBM for Android beats out rival messaging services in user engagement minutes
According to data from Mobidia, for the week ended October 24th, BBM for Android had a weekly engagement of 40 minutes, topping the 24 minutes scored by messaging app Tango (which has over 130 million users), and close to the 44 minutes of Viber. Kik still is on top with a weekly engagement of 106 minutes. Still, the data shows that Android users are doing more than merely downloading the app just to join the hip crowd.
While BBM is still well behind more popular messaging apps in the U.S. like Kik and WhatsApp, and may never enjoy the popularity among teens that other apps have, considering how BBM's journey has just started, we can say that it looks like this is going to be a rare success for BlackBerry. Now comes the hard part which is figuirng out how to make money with it. At one point months ago, there was talk of selling BBM access to users of rival platforms. Now that BlackBerry is giving it away, there needs to be a way for the application to generate some income for BlackBerry.
1. ArtSim98 (Posts: 803; Member since: 21 Dec 2012)
BlackBerry should start providing more software on other operating systems.
3. lolatfailphones (Posts: 22; Member since: 08 Apr 2013)
Down with whatsapp. To lazy to update their app to ios 7
12. DAMONORIBELLO (Posts: 52; Member since: 18 Mar 2012)
because they don't want the failed ios7 to crash their system.
13. lolatfailphones (Posts: 22; Member since: 08 Apr 2013)
iOS 7 is failed to those you are sporting a 2 year old iPhone not wanting to upgrade.
14. DAMONORIBELLO (Posts: 52; Member since: 18 Mar 2012)
My 2 1/2 year old Motorola Droid Bionic is running just fine on Jelly Bean.
4. mayur007 (Posts: 174; Member since: 10 Apr 2012)
use ads blackberry....
like gmail and other apps do to generate ...
8. axllebeer (Posts: 250; Member since: 05 Apr 2011)
No. I hate adds and they are already everywhere within Android apps. I say the more advanced features that are supposed to be coming in the months ahead could be what they can charge for. 99 cents a year sounds fair. The basic messaging that we are seeing now can remain free.
5. GoGoGalaxyNexus (Posts: 29; Member since: 01 Nov 2013)
Good for Blackberry, wish them better days in the future
6. Akfred (Posts: 64; Member since: 08 Nov 2012)
This is very true, I spend more time on BBM than whatsapp,
To tell u the truth BBM is more fun than whatsapp.
9. protozeloz (Posts: 5284; Member since: 16 Sep 2010)
For starters it looks better, has peoples status you can check easily, and its more anonymous
10. Cyberchum (Posts: 174; Member since: 24 Oct 2012)
Unless BBM improves, I'm sticking with the PLUS side of whatsapp.
11. inertiatic (Posts: 26; Member since: 29 May 2012)
I made my wife download it so we could try it out, now it's all we use. What we really like is all the message statuses: unsent, sending, sent, delivered, and read. Combined with SwiftKey it's great.