According to data from Mobidia, for the week ended October 24th, BBM for Android had a weekly engagement of 40 minutes, topping the 24 minutes scored by messaging app Tango (which has over 130 million users), and close to the 44 minutes of Viber. Kik still is on top with a weekly engagement of 106 minutes. Still, the data shows that Android users are doing more than merely downloading the app just to join the hip crowd.
While BBM is still well behind more popular messaging apps in the U.S. like Kik and WhatsApp, and may never enjoy the popularity among teens that other apps have, considering how BBM's journey has just started, we can say that it looks like this is going to be a rare success for BlackBerry. Now comes the hard part which is figuirng out how to make money with it. At one point months ago, there was talk of selling BBM access to users of rival platforms. Now that BlackBerry is giving it away, there needs to be a way for the application to generate some income for BlackBerry.