Average person looks at his phone 150 times per day
According to Ahonen, mobile is a faster way to reach consumers than other digital forms of communications. A study done in New Zealand found that the average email is opened 48 hours after it is sent while the average text message is opened 4 minutes after being sent. Ahonen said, "SMS is literally 720 times faster than e-mail in message-opening throughput." Another example of how consumers respond better to mobile information involves luxury retailer Tiffany. Ahonen noted that Tiffany's website originally wasn't originally optimized for mobile viewing. Once the company optimized the site for mobile, sales from the company's website grew 125%.
The consultant noted how newspapers in China have managed to convert 39% of their readers into paying subscribers for MMS news headlines using the line, "Tomorrow's headlines today." Carrier China Mobile has 40 million paying subscribers for MMS and SMS headlines. He also brought out that when the world's economies turned bearish in 2008, mobile still had strong growth.
We all wonder how we lived without our smartphones. And to show you how quickly this industry has been built, Ahonen says that mobile is the fastest growing industry of all time going from zero to $1 trillion in 2010 and that is expected to double by 2020. By then, he expects that even the cheapest "Africa phone" will have decent specs including 3G, Wi-Fi, a touch screen and an 8MP camera and will cost $10.
2. KEVlN (Posts: 83; Member since: 19 Aug 2011)
150 times eh? That's preposterous. I look at my phone once a day. Mostly because I never put it down nor do I ever take my eyes off it. I'm even posting this from my GNex now...
5. Alantef (Posts: 278; Member since: 14 Sep 2011)
lol really?....i should start counting lol....makes me wonder...if this is true how do people lose their phone ......if you break this down in a 12 hour span its basically 13 times a hour which sounds right lol...
6. Netolic (Posts: 139; Member since: 18 Oct 2011)
PA you guys should find out how long does an average person spend time with their phone on a 24 hour.clock
9. maier9900 (Posts: 257; Member since: 17 Dec 2011)
i know a lot of ppl, and none of them look at their phone that many times a day... this article makes no sense.
8. KFear (Posts: 119; Member since: 06 Feb 2012)
Seems a little much. It's a communication device that's connected to the world. Our phones will a void. Society says that we always need to be connected. Are you connected? Are you being reached? Check your Phone.....
10. thephoneguy92 (Posts: 191; Member since: 29 Dec 2011)
This article makes me feel like somethings wrong with me. This is very true, if it was in an hours time :l