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Apple's thermonuclear legal strategy scores a big win

Posted: , by Scott H.

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Apple's thermonuclear legal strategy scores a big win
Apple’s “thermonuclear” strategy against Android scored its first major victory against Samsung tonight, including a giant $1 billion dollar judgement. Though largely in Apple's favor, they failed to win some key rulings and so they won’t be able to slow down Samsung (and other current Android devices) as much as they had hoped. In particular they failed to win any design or trade dress protection for the iPad. As a result tablet design and most current Samsung phones (as well as other Android handsets) that don't look like the 3G won't infringe on Apple's design patents. For the tablet market in particular this means competition will continue apace.

Samsung didn't win on any of its utility patents, and as a result will not receive any compensation. In contrast to Google's emphasis on prior art and making defense against Oracle about patent validity, Samsung reduced the time spent on invalidity to devote more time to non-infringement arguments and counter claims. Given the vast difference in outcomes between Apple v. Samsung and Oracle v. Google that strategy will probably be questioned. In fact Samsung's entire legal team will probably face some uncomfortable questions in the coming hours, as their lawyers often appeared less prepared than Apple's legal team (and Google's before them); during closing arguments for example the Samsung team ended up having to skip huge swaths of their defense, despite knowing for weeks how much time they would be allotted. Skipping some of your main points generally doesn't help you win cases.

Obviously all of this will be appealed, but the current ruling has immediate repercussions. The inability of Samsung’s lawyers to invalidate Apple’s utility patents means that they will be branded a "copycat" even though Apple's trade dress claims were much more split. Ultimately either another Android OEM will have to try to invalidate them in a court of law (Googerola perhaps?), or many other Android OEMs will have to start coughing up some big licensing agreements. For current devices Google will have to come up with some interesting new ways to zoom other than double tapping and pinching in the mean time - presumably Google and Android OEMs have been preparing for a worst case scenario and have workarounds for the software patents, but what that would be remains to be seen.

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posted on 24 Aug 2012, 17:03 29

1. roscuthiii (Posts: 2231; Member since: 18 Jul 2010)


dun-Dun-DUN!!!

posted on 24 Aug 2012, 17:39 22

15. Ohrules (Posts: 327; Member since: 11 Jun 2012)


is it just me or is the beam-balance pic tilted in apple's direction?

I'm supporting samsung so don't thumb me down! just asking :)

posted on 24 Aug 2012, 17:44 3

18. -box- (Posts: 3991; Member since: 04 Jan 2012)


It is, but it depends on what's being measured. You want the scales to be even to prove equality. Apple being lower shows it's heavier; interpret as you will

posted on 24 Aug 2012, 17:50 7

21. -box- (Posts: 3991; Member since: 04 Jan 2012)


Live updates:http://live.theverge.com/apple-samsung-verdict-live/#

posted on 24 Aug 2012, 17:50 9

22. Ohrules (Posts: 327; Member since: 11 Jun 2012)


http://img839.imageshack.us/img839/6460/juryreturnsaverdictinap.jpg

turns out i was right

posted on 24 Aug 2012, 17:52 6

24. Ohrules (Posts: 327; Member since: 11 Jun 2012)


thanks!

posted on 24 Aug 2012, 17:57 13

27. -box- (Posts: 3991; Member since: 04 Jan 2012)


Well, we can bet that Samsung's legal team will be working over the weekend on appeals...

posted on 24 Aug 2012, 18:05 9

32. Ohrules (Posts: 327; Member since: 11 Jun 2012)


"1 billion, 51 million 855 thousand dollars" in damage!

Yikes!

posted on 24 Aug 2012, 18:09 6

35. Orbitman (Posts: 110; Member since: 09 Oct 2011)


yeah! and it looks like sammy aint gettin sh*t!

posted on 24 Aug 2012, 18:11 12

39. -box- (Posts: 3991; Member since: 04 Jan 2012)


Wow, either Koh's attitudes towards samsung influenced the jurors, or something is amiss. Darn near everything is going against Samsung. None of us rationally expected such a one-sided verdict. Looking forward to appeals

posted on 24 Aug 2012, 18:13 6

41. Ohrules (Posts: 327; Member since: 11 Jun 2012)


true that:
Damages from Samsung to Apple: zero.

posted on 24 Aug 2012, 18:14 21

44. remixfa (Posts: 14597; Member since: 19 Dec 2008)


yea there is no frikkin way. no patents invalidated by all that obvious prior art and tech, 95% one sided verdict. An itrolls dream.

Watch the itrolling for the next few days.. woow its gonna be sad.

posted on 24 Aug 2012, 18:15 10

47. -box- (Posts: 3991; Member since: 04 Jan 2012)


...Why would there be a thums down for posting a useful link for watching the events unfold live? Sheesh

posted on 24 Aug 2012, 18:17 5

49. Ohrules (Posts: 327; Member since: 11 Jun 2012)


it's probably one guy, as all the comments got thumbed down at once!

warning: Troll Aboard. (not necessarily the username TROLL)

posted on 24 Aug 2012, 18:17 5

50. Orbitman (Posts: 110; Member since: 09 Oct 2011)


in the words of Flavor Flav: "WOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO​OOOOOOOOOOOOOOOOOOOOOOOOOOOOOWWWWWWWWWWW!!!!!!!!!!​!!"

i see a flame war of biblical proportions coming in the near future

posted on 24 Aug 2012, 18:20 9

54. remixfa (Posts: 14597; Member since: 19 Dec 2008)


yea, but it more than likely starts with a T or a G

posted on 24 Aug 2012, 18:21 3

55. jroc74 (Posts: 6019; Member since: 30 Dec 2010)


LOL!!

The flame war to end all flame wars....Oh well. I'm patiently awaiting the RAZR HD...big Motorola fan.

All I will say is good luck Google in this fight against Apple...I got a feeling they will be coming after Google for stock Android real soon.

posted on 24 Aug 2012, 18:22 22

57. remixfa (Posts: 14597; Member since: 19 Dec 2008)


Google is taking it directly to Apple through Moto. They just started that one up. For once, Apple is going to be on the defense in a big case. Time to punish the bully.

posted on 24 Aug 2012, 22:14 4

192. smartphone (Posts: 160; Member since: 21 Oct 2011)


Their legal team should be fired. They are playing defensive from starting not in counter argument mode.

yes, the galaxy series had some iPhone influence in design and app drawer but who on earth had bought them thinking its an iPhone.
1 billion $ is huge literally Apple was asking for almost all the profit from the galaxy series.
Apple was preparing the evidences for almost one year too bad Samsung ignored it and payed in the courtroom.

Samsung should fire their design team also they are useless and appeal fresh in court to lower down the fine.

posted on 24 Aug 2012, 18:29 4

65. Tre-Nitty (Posts: 470; Member since: 16 Nov 2010)


I stated in another thread that Apple would probably get 1.7 billion in damages. Apple's lawyer's are excellent at their jobs and Samsung clearly wasn't prepared and it showed.

posted on 24 Aug 2012, 18:32 6

69. remixfa (Posts: 14597; Member since: 19 Dec 2008)


its 1.05 billion as an award, so you were 650 million off. :)

Still less than half of their asking price, even though the award is completely idiotic as it is.

posted on 24 Aug 2012, 18:38 3

75. Tre-Nitty (Posts: 470; Member since: 16 Nov 2010)


I think it was fair, that's why I said I thought 1.7 billion. Samsung copied and it's been proven. As I stated they have done a decent job recently of moving away from the blatant copying but bottom line is they are obsessed with Apple and we're willing to do anything to compete. Great day for Apple! Don't hate me, I don't care because my pockets didn't get any bigger from this.

posted on 24 Aug 2012, 18:39 4

77. ardent1 (Posts: 2000; Member since: 16 Apr 2011)


remixfa, when you were making ongoing racists comments about mainland chinese workers and factories on PA, I had the courage to stand up to you and demand you stop. As a result, you are now more careful when you post about about mainland chinese workers, factories, etc.

If there was anyone that was a bully on PA, it IS you. For some reason, you just won't stock bullying.

posted on 24 Aug 2012, 18:45 5

82. remixfa (Posts: 14597; Member since: 19 Dec 2008)


were all entitled to our opinions.. no matter how wrong. :)

Yes, for apple it was a good day.. but no, it wasnt a great day. A great day for them (which would have been BAD for everyone else) would have been having their generic ipad and other design patents held up. Having those validated would have given them armor piercing ammo against every tablet and like 90% of all phones out these days. That was the only part I was worried about. Thankfully it didnt happen.

If samsung copied the bounce effect, then they got justifiably slapped. they didnt spend much time at all defending it, so they probably knew it was a copy and they were gonna get busted. However, Samsung not winning on ANY of their patents is a problem, especially in light of winning on those same patents in korea just a little while ago. Also, they should have won an end to some of apple's patents based on very obvious prior art/tech. That is a shocker.

posted on 24 Aug 2012, 18:47 10

86. remixfa (Posts: 14597; Member since: 19 Dec 2008)


ardent, what the hell are you talking about.

Please link me to any "racist comments I made about Chinese workers" or take your false claims and go away. That is complete slander. I'm glad you had "courage" on the internet.. doesnt everyone? too bad you have no idea what your talking about.

posted on 24 Aug 2012, 18:48 4

89. Tre-Nitty (Posts: 470; Member since: 16 Nov 2010)


Samsung didn't deserve anything imo! Not bad for me at all bro, I buy my devices outright, so I could care less what they charge. Samsung makes great products so I really didn't see the point of copying!

posted on 24 Aug 2012, 19:10 3

114. Droid_X_Doug (Posts: 5993; Member since: 22 Dec 2010)


Net-net, it seems Sammy's attorneys biffed on invalidity. The next bite of the Apple comes from Google-Motorola. Google-Motorola know how to play the invalidity game (been there, done that with Oracle).

Now lets see if Sammy changes its legal team on the appeal.

posted on 24 Aug 2012, 19:11 8

116. PAPINYC (banned) (Posts: 2315; Member since: 30 Jul 2011)


This is not over, iCan't wait for Googorola to iAnnihilate Apple.

Meanwhile, I will still be buying my G-Note 2 in a few months.
I'm glad Apple spent billions in legal fees to stop NOTHING, NADA, ZILCH!

posted on 24 Aug 2012, 19:14 3

122. Tre-Nitty (Posts: 470; Member since: 16 Nov 2010)


You think they spent billions? BTW, maybe you haven't noticed but no company can or will annihilate Apple, they have some of, if not the deepest pockets! Money talks!

posted on 24 Aug 2012, 19:18 7

126. remixfa (Posts: 14597; Member since: 19 Dec 2008)


dont mistake 1 win for invincibility. You forget, they got smeared on this exact same case in Korea.. so a lot of it is a flip of the coin.

Google wouldnt be stepping in the ring directly if it didnt feel it had very strong evidence. Unlike Apple, Google is rarely the aggressor. Dont just think Apple is gonna win because they are "Apple".
Actually, their court record is not overly favorable of winning.. it seems near 50/50 at this point.This however was a pretty decent victory for them money wise, but not much else since the infringing products are so old.

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