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Apple’s iPad Pro copied the Surface Pro, Microsoft’s exec says

Posted: , by Simon K.

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Apple’s iPad Pro copied the Surface Pro, Microsoft’s exec says
 
The last couple of weeks saw the launches of high-performance tablet devices from two of the world’s biggest tech producers, Microsoft and Apple. The new Surface Pro and iPad Pro models set out to be gadgets capable of replacing your laptop and are aimed at the market of creative ‘on-the-goers’, who are willing to shed a buck.

Even though the devices are quite different, in terms of hardware and software, obviously incorporating proprietary tech of each manufacturer, both set out to fulfill similar needs and whims. In this regard, General Manager for the Surface family, Ryan Gavin, has said in a recent interview that Apple’s iPad Pro was a ‘clear example’ of following Microsoft’s effort in the 2-in-1 gadgets category.

"Think about it, if we had been looking at [Apple] we wouldn't have made a product like Surface Pro or Surface Book," Gavin said. "We have been learning and perfecting our products in the 2-in-1 category for years now, [but] when Surface initially launched everyone was skeptical, including them. And then they followed, and the iPad Pro is a clear example of that."

Apple’s buffed iPad indeed seems like a step towards the market segment that Microsoft has aimed its Surface line at, so Mr Gavin might have a point there. It’s difficult to say at this point which of the two product lines is better at fulfilling the duty of a laptop, let alone comment with certainty on a degree of similarities and ‘followership’ between the two.

At this point, one could argue that the iPad is better suited as a tablet than a computer, when compared to the Surface, given that the latter runs a more PC-focused OS, in the face of Windows 10. In this sense, promoting the iPad Pro as a computer might look a bit far-fetched and trend-based. However, the file management optimizations and some other laptop-like features, such as a Mac-like apps dock, that iOS 11 will bring to the iPad means that Apple is only getting started with the niche of hybrid devices. Apple has sold Pro products, aimed at creative professionals, for quite some time and it’s difficult to see how the iPad Pro is a product of followership, and not just a response to market demand.

Whether Apple took inspiration from Microsoft for the promotion of its high-end iPad is something that we would love to hear more on, as we go forward. Also, one would want to wait until all iPad-focused iOS 11 features kicked in this fall, in order to appreciate whether it is truly capable performing as a full-blown computer – something that commentators consider the Surface better at fulfilling.

source: Business Insider via CNET

51 Comments
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posted on 4 days ago, 05:04 1

1. seret6 (Posts: 188; Member since: 14 Aug 2013)


For once as a diehard apple fan,i agree with this gm person. But ipad pro 12.9 is still world's best tab. Im using it for almost 18 months now

posted on 4 days ago, 05:39 8

6. Bankz (Posts: 1629; Member since: 08 Apr 2016)


Panos and team are just sick tbh. The surface team are outrightly the most innovative team on the planet. They killed it in the tablet category with the surface pro in 2014, they killed it in the laptop category with the surface book in 2015, they killed it in the desktop category with the surface studio in 2016, and if they kill it in the mobile category with the surface phone in 2017, it will be a clean sweep with the biggest domination the tech industry has ever seen. RELEASE THE 'KRAKEN' ALREADY!!!

posted on 4 days ago, 06:21

13. vincelongman (Posts: 5004; Member since: 10 Feb 2013)


Would love a Surface Phone with Google software

That being said, I hope Microsoft eventually have success with W10M and Bing
More competition, more choices, new features, etc...
And then the EU won't be able to bitch about Google/Android's dominate marketshare

posted on 4 days ago, 09:08 2

28. yyzamin (Posts: 277; Member since: 26 Aug 2015)


No apps, windows phone going to fail.
-sent from my iPad mini 4

posted on 4 days ago, 17:17

49. SIGPRO (Posts: 1844; Member since: 03 Oct 2012)


Everyone that sends a message from an iPad mini is by forehand a failure!

posted on 3 days ago, 18:57 1

50. yyzamin (Posts: 277; Member since: 26 Aug 2015)


Anyone who thinks their superior because of the tech that they own is a douche. You are by definition, a douche.

posted on 4 days ago, 05:56 5

7. adi90 (Posts: 408; Member since: 21 Dec 2015)


There is nothing like 'world' s best ' tab, mobile or laptop. Ipad pro is a very good tab. Similarly surface pro is also not the best. Both surface pro and iPad pro has their own set of loyal customers.
I do not think any tab whether ipad pro or surface can replace laptop/desktop in next 5 years.

posted on 4 days ago, 06:10 1

10. Bankz (Posts: 1629; Member since: 08 Apr 2016)


You sure you've ever used a surface?

posted on 4 days ago, 08:50 1

26. adi90 (Posts: 408; Member since: 21 Dec 2015)


@Bankz
No. I have not used a surface. And i am also not going to fight over microsoft and apple. As i have stopped arguing with human beings over materialistic lifestyle.
But as far as the premise of surface tablets replacing a laptop is concerned, i do not agree.
If that is the case, why did Microsoft released surface book? Even though they are promoting surface pro as complete laptop replacement.
Surface pro is an excellent hybrid and it can replace most of the laptops. But it does not mean that it can replace the laptops completely, specially when compared to gaming notebooks.

posted on 4 days ago, 06:14 10

11. trojan_horse (Posts: 4167; Member since: 06 May 2016)


And this part of the article: "It’s difficult to say at this point which of the two product lines is better at fulfilling the duty of a laptop"

WTF? How is this even a contest?

The Surface Pro is in fact a laptop in a tablet form factor... The iPad Pro is nowhere near fulfilling the duty of a laptop and it runs a mobile OS, as opposed to the Surface Pro wich runs a full-fledged desktop OS... FFS!

posted on 4 days ago, 06:40 1

15. Bankz (Posts: 1629; Member since: 08 Apr 2016)


Trojan simply nailed it. Lmao, Comparing the surface to the ipad is like comparing a big phone to a laptop. The surface pro and the ipad aren't even in thesame ball park, ffs. Even for an apple lover, i'm shell shocked at PA. This just lol worthy tbh.

posted on 4 days ago, 07:14

16. Dr.Phil (Posts: 1570; Member since: 14 Feb 2011)


Well, actually with the latest Surface release, Microsoft seems to be retreating from the "full-fledged desktop OS" as it runs Windows 10S instead of Windows 10 or Windows 10 Pro (although they're giving away a free upgrade through the end of the year).

On Windows 10S you can only download apps that are on the Windows Store, which severely limits the usability of the device. Again, while you can upgrade to the Pro version, that's only until the end of this year. After that you are either stuck with 10S or you have to pay to upgrade to Pro.

posted on 4 days ago, 11:28 1

38. Bankz (Posts: 1629; Member since: 08 Apr 2016)


Lol, that was an educational based laptop that msft only released because customers requested it, as per their vice president.

posted on 4 days ago, 12:02 2

41. Well-Manicured-Man (Posts: 382; Member since: 16 Jun 2015)


I think that we witness a very exciting race between Apple and Microsoft. While Apple's strategy is to sell customers at least two dedicated devices (a laptop and a tablet), Microsoft tries to sell people only one device which merges laptop and tablet equally good as if they were two dedicated devices. Microsoft's approach sounds more customer friendly when thinking about spending money and amount of devices a customer needs to operate and take care of.

However, Apple bets its strategy on being able to deliver a better customer experience through specialized software for laptops and for tablets. If Apple is able to provide a more appealing software to consumers (feature-wise, feature implementation-wise (mainly focused on stylus integration into the OS for the iPad)), Apple will be successful in milking consumers.

I personally hope that Microsoft recognizes Apple's strategy and that Microsoft integrates the stylus so seamlessly and user-friendly into Windows so that Apple fails with its milking strategy. Its only a question of software since Microsoft has already the right hardware in the market (Surface Book). This race is so exciting because Microsoft and Apple are the best software companies on this planet so that we witness a true clash of titans.

When Apple released the iPhone, it wanted to replace many dedicated devices such as the music player, the portable navigation system and the feature phone. This was really innovative and that is why Apple succeeded. Its funny how Apple now tries the opposite in the tablet space. To me, this proves how wrong Apple is and how much this company has turned into the opposite of what it has been in the past. In the tablet space, Apple has become now the bad guy, the established company. Microsoft has become the innovator having consumers' preferences in mind. That is why Microsoft will win the tablet battle while Apple will lose it the same way as the former dedicated devices OEMs have lost the smartphone battle.

posted on 3 days ago, 00:04

51. Dr.Phil (Posts: 1570; Member since: 14 Feb 2011)


No, that was the Surface Laptop which Microsoft sells for $1000. It comes standard with Windows 10S. You can look it up yourself, it's right there on the official page for the device. They offer a free upgrade to Pro just through December 2017, afterwards you will have to pay to upgrade.

So, if Microsoft is comfortable with selling a $1000 laptop with 10S, what's stopping them from offering future Surface Pro products with it? Considering they no longer offer the stylus with the Surface Pro, I would think that Microsoft is no longer going for the value segment.

posted on 4 days ago, 11:31

39. Bankz (Posts: 1629; Member since: 08 Apr 2016)


You wanna see their flagship laptop? Get the surface book, can't wait, get the surface book 2 refresh this year. Thats where the magic is.

posted on 4 days ago, 07:57

18. bucky (Posts: 3075; Member since: 30 Sep 2009)


I don't normally agree with you and i favor the ipad but you are correct.

posted on 4 days ago, 09:16 4

29. aegislash (Posts: 995; Member since: 27 Jan 2015)


The fact that they actually said that in the article just shows how much of a bias they have towards Apple.

A frickin mobile OS will NEVER, ever be as useful as a full-fledged OS. There's just so much more that can be done on Windows than in iOS, with greater ease.

Though...there's one thing we can all agree on. Apple giving the new iPad Pros a traditional desktop dock...makes me strongly believe they're hinting that Mac OS itself could support touch input in a future release...and if/when Apple launches an iPad running full on Mac OS, we can start comparing the two. But as of now...iOS does not compare to Windows in terms of fulfilling the duties of a regular laptop.

posted on 4 days ago, 13:18

46. nctx77 (Posts: 2360; Member since: 03 Sep 2013)


You may be right, but to get the Pro that can replace a laptop power wise, your spending over 2 grand. The iPad with iOS 11 is a phenomenal tablet with laptop capabilities. You would use it for a work laptop, but it can replace most people home laptop.

posted on 4 days ago, 08:31 3

21. tedkord (Posts: 13446; Member since: 17 Jun 2009)


Sorry, it's a great tablet, but doesn't come close to the Surface Pro.

posted on 4 days ago, 11:21

37. zeppo (Posts: 177; Member since: 21 Jul 2015)


It suits your needs but not for others. How can I root my Android phone with an iPad? haha, but a Window tablet can.

posted on 4 days ago, 05:23 4

2. Trickzter (Posts: 52; Member since: 21 Apr 2015)


If it were the other way around, then Apple would be suing MS.

posted on 4 days ago, 08:34

22. tedkord (Posts: 13446; Member since: 17 Jun 2009)


Maybe years ago, but Tim Cook isn't the bitter narcissist that Steve Jobs was. Apple isn't suing for ridiculous things like they used to.

posted on 4 days ago, 09:20

30. aegislash (Posts: 995; Member since: 27 Jan 2015)


Unrelated to what you're saying, but honestly... if Jobs were alive, my 7 Plus probably wouldn't have the ugly as hell camera hump that it has now. He was a perfectionist and would never have allowed such an awful design to leave the drawing boards.

But then again...if he were alive, my 7 Plus would probably just be a an iPhone 7 with a 3.5 inch display lmao.

posted on 4 days ago, 17:05

48. tedkord (Posts: 13446; Member since: 17 Jun 2009)


Exactly. It would be better looking, but less functional. I'd trade looks for function in a phone any day.

posted on 4 days ago, 05:23

3. twens (Posts: 1039; Member since: 25 Feb 2012)


The iPad is a lovely tablet. I have the air 2 for a while now but honestly there's nothing I do with it because I have an iPhone. I think an iPad with Mac OS will make it useful.

posted on 4 days ago, 06:07 2

9. Dybala (Posts: 2; Member since: 4 days ago)


Why would apple be selling macbooks then?

posted on 4 days ago, 06:17

12. trojan_horse (Posts: 4167; Member since: 06 May 2016)


Off topic: I really like your username, @Dybala.

Perhaps, you got it from Paulo Dybala of Juventus FC, right!

posted on 4 days ago, 12:28

43. jeroome86 (Posts: 1927; Member since: 12 Apr 2012)


Still use my Air 2 regularly. Keep a desktop when I need it. Started to get a Surface but lots of bad reviews on Amazon. Rather just deal with desktop issues.

posted on 4 days ago, 05:27 3

4. Iodine (Posts: 1377; Member since: 19 Jun 2014)


Yep, Apple copied microsoft.

Because they market the iPad as the "Ultimate convertible laptop".

Btw, why not just use a dedicated bluetooth keyboard instead of those strap on monstrosities ?

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