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Apple iPhone 5s and Apple iPad Air used to shoot and edit ad for Bentley

Posted: , by Alan F.

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Apple iPhone 5s and Apple iPad Air used to shoot and edit ad for Bentley
Buying a new Bentley is quite an expensive proposition, and you would think that the prestigious auto maker could afford the most expensive equipment to shoot its commercials. Yet, for its latest ad titled Intelligent Decisions, Bentley used the Apple iPhone 5s to shoot the video and the Apple iPad Air to edit it. At the end of the video, Bentley shows how the black and white spot was created.

The iMovie app was employed for the shoot using an attached custom keyboard case. Interestingly, most of the editing was done in the back seat of a Bentley with the iPad Air. The car that is the focus of the video is the $300,000 Bentley Mulsanne and the crew utilized special lenses, mounts, and cases with the iPhone 5s to give the production a professional look and feel.

With apologies to Dr. Phil, this is not the first rodeo for the Apple iPhone 5s in this field. You might recall that even before the phone was released last year, the device was used by Burberry to record a fashion show.

Whether or not a Bentley is your thing, you can check out the video shot on the Apple iPhone 5s and edited on the Apple iPad Air, by clicking on the video below.



source: WOBentley, TheLoop via MacRumors

49 Comments
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posted on 15 May 2014, 19:49 10

1. Sauce (unregistered)


Beautiful content for the beautiful haters to hate on. Incoming envy, jealous, rage, sarcasm, and all negativity due to one simple, yet powerful word. Apple!

Great promo Bentley. You know how to make a great film using great tools.

posted on 15 May 2014, 20:06 12

2. nctx77 (Posts: 455; Member since: 03 Sep 2013)


Please! Samsung S5 and note 10.1 used to shoot promo for Tupperware!

posted on 15 May 2014, 20:14 11

5. Ninetysix (Posts: 1476; Member since: 08 Oct 2012)


Too much plastic :( Is that even eco friendly?

posted on 15 May 2014, 20:20 7

10. Arte-8800 (limited) (Posts: 4054; Member since: 13 Mar 2014)


Cheap shattering glass and cheap coated single layerd bendable aluminium iP4.iP5

The ip3. 3Gs were plastic

posted on 15 May 2014, 20:23 6

12. Ninetysix (Posts: 1476; Member since: 08 Oct 2012)


Cheap shattering glass? Nexus 4?

posted on 15 May 2014, 20:36 4

20. Arte-8800 (limited) (Posts: 4054; Member since: 13 Mar 2014)


N4 has Gorilla glass2

iPhones use first grade Gorilla glass

Did you know Apple made millions on broken And Shattered Glass Last Year

Millions Wth riping customers and charging them $80 for front and back glass when it costs them peanuts to buy

posted on 15 May 2014, 21:19 2

31. NinjaBanana (Posts: 24; Member since: 20 Apr 2014)


Wrong. Apple uses Gorilla Glass 3.

posted on 15 May 2014, 21:23 2

32. Arte-8800 (limited) (Posts: 4054; Member since: 13 Mar 2014)


On the iP5s yes

posted on 15 May 2014, 21:57 3

35. Napalm_3nema (Posts: 850; Member since: 14 Jun 2013)


You should thank Apple for Gorilla Glass. It was a forgotten product at Corning until Apple used it, and then everyone else followed them.

posted on 16 May 2014, 00:02

39. androiphone20 (Posts: 1399; Member since: 10 Jul 2013)


In related news, and not to be outdone by Bentley and Apple, several Android manufacturers have banded,together with a high profile maker of exclusive horse drawn transportation devices and have made their own video.

http://forums-cdn.appleinsider.com/5/5f/500x1000px-LL-5f3ba800_Horse-Cart-Car.img_assist_custom.jpeg

This unique transportation device features a fully blown Android entertainment system. There are no electric tables, but there is ample room on the floor to place your Android device, no matter what size it is."

posted on 15 May 2014, 20:25 1

13. Sauce (unregistered)


Better than a "water resistant" phone. Who makes a phone that SHATTERS underwater. Doesn't that defeat the purpose? LET THE HATE GAMES BEGIN :D I knew someone couldn't resist. Ahhh. Leave it to an Apple article to get on peoples sad nerves lol.

posted on 15 May 2014, 20:56 2

24. weinerslav (Posts: 126; Member since: 31 Jul 2012)


Hate games? you're pathetic....

posted on 15 May 2014, 20:56 2

23. akki20892 (Posts: 3304; Member since: 04 Feb 2013)


Nokia Vertu and Rolls Royce would be great.

posted on 15 May 2014, 21:03 1

27. Arte-8800 (limited) (Posts: 4054; Member since: 13 Mar 2014)


And Nokias 8 series

8800 Arte

8800 Scirocco

8600 LUNA

posted on 15 May 2014, 21:08 1

29. akki20892 (Posts: 3304; Member since: 04 Feb 2013)


Classic and Premium

posted on 15 May 2014, 20:27

14. Sauce (unregistered)


Lmao 96 you always make me laugh. Love your posts

posted on 15 May 2014, 20:34 2

18. Sauce (unregistered)


That awkward moment when Samsung realizes Tupperware has better quality devices than them.

posted on 16 May 2014, 00:50

40. Odiin (Posts: 212; Member since: 23 Apr 2013)


+1 ha ha ha

posted on 15 May 2014, 20:13 3

3. darkkjedii (Posts: 10514; Member since: 05 Feb 2011)


Right Sauce, very nicely done. Apples got some powerful tools for making, editing vids. +1

posted on 15 May 2014, 20:40 2

21. iCloud (Posts: 36; Member since: 15 May 2014)


Great video and great recording. Killed it at the end when seeing all the add-ons to the iPhone in order to do great recording. I wonder how much worse the video would have been without the add on lens and stability tools.

posted on 15 May 2014, 20:58 3

25. androiphone20 (Posts: 1399; Member since: 10 Jul 2013)


+1, Remember Thirty years of Mac? They shot that entire video with iphones too. iPhoneography.

posted on 15 May 2014, 21:02 3

26. androiphone20 (Posts: 1399; Member since: 10 Jul 2013)


This is a great ad by Bentley, loved every bit of it.

posted on 15 May 2014, 21:36 1

33. bossmt_2 (Posts: 430; Member since: 13 Oct 2009)


There's a video out there of Dave Grohl playing a child's drumset.

You may wonder what this has to do with this comment, and it's simple. people with talent can get the most out of their tools. It's a great advertising opportunity for Apple and Bentley as well. But this isn't you or I this is professional. And I'm sure they'd rather be using better equipment because this probably took them 2 times longer if not more.

posted on 15 May 2014, 20:13 4

4. PermanentHiatus (Posts: 267; Member since: 22 Jun 2012)


Black and white?

If it was shot with a Samsung Note 3 or S5, it would've been shot in 4k with vibrant colors.

posted on 15 May 2014, 20:15 3

6. Ninetysix (Posts: 1476; Member since: 08 Oct 2012)


It's coming. Hyundai, Kia, & Mazda are currently negotiating with Samsung to make a video like this.

posted on 15 May 2014, 20:54 1

22. akki20892 (Posts: 3304; Member since: 04 Feb 2013)


Lol....

posted on 15 May 2014, 21:06 1

28. akki20892 (Posts: 3304; Member since: 04 Feb 2013)


Korean to Korean.....

+1 dude.

posted on 15 May 2014, 23:31

38. esperanza (Posts: 42; Member since: 23 Mar 2013)


Dude. One of the designers in that Bentley promo vid is Korean. SangYeup Lee.

posted on 15 May 2014, 20:17 1

8. Arte-8800 (limited) (Posts: 4054; Member since: 13 Mar 2014)


Wrong

Samsung and GirgioArmani have made a phone

posted on 15 May 2014, 20:28 1

16. Sauce (unregistered)


ERMAHGAHD 4k OMGOMGOMG FOWUR KAAYYY REZOLEWSHUNS! ERMAAGAAHDDDD!!!!!!!!!!!!!!!!!!!!!!!!!!

posted on 15 May 2014, 21:41 1

34. ihavenoname (Posts: 1327; Member since: 18 Aug 2013)


Ermagherd! Ghoergheo Oerghmone!

posted on 16 May 2014, 04:28

44. 0xFFFF (Posts: 2594; Member since: 16 Apr 2014)


WTF  

posted on 15 May 2014, 20:15

7. Arte-8800 (limited) (Posts: 4054; Member since: 13 Mar 2014)


Bentley Breitling GirgioArmani

Resemblance

Marques of Prestige

Emblem

posted on 15 May 2014, 20:18

9. kane74 (Posts: 13; Member since: 24 Jan 2014)


These cars are just for the very old and the very rich

posted on 15 May 2014, 20:22 1

11. Arte-8800 (limited) (Posts: 4054; Member since: 13 Mar 2014)


Wrong

For ubiquitous rare prestige super luxury W12 engine

Made for rich all age

posted on 15 May 2014, 20:28 1

15. mattkl (Posts: 171; Member since: 01 Feb 2010)


I would be impressed if they didn't use lenses, gimbles, and shot it in color. Most devices could shoot this with all that equipment.

posted on 15 May 2014, 20:32

17. Sauce (unregistered)


Wrong. Without a rig or steady cam, all smartphones making a video like this would be sh*t, regardless of what stabilization they have built in.

Besides, the director and his team are the reason the video is so good. The equipment is next.

posted on 16 May 2014, 02:08 1

42. RebelwithoutaClue (Posts: 595; Member since: 05 Apr 2013)


Doesn't he just say what you are saying? That most devices can shoot this WITH the rig and steadycam?

posted on 16 May 2014, 16:05

46. Sauce (unregistered)


From what I understood, he said that most devices already are able to do this without the equipment they used in the video. Thats the way I interpreted it.

posted on 16 May 2014, 17:10 1

48. RebelwithoutaClue (Posts: 595; Member since: 05 Apr 2013)


Most devices could shoot this with all that equipment.

See....with ;)

posted on 16 May 2014, 22:19

49. mattkl (Posts: 171; Member since: 01 Feb 2010)


Wow, someone who thinks.

posted on 15 May 2014, 20:36 2

19. joey_sfb (Posts: 2747; Member since: 29 Mar 2012)


iMovie provide very basic tools like windows paint brush.

If that all is required to make that simple ad so be it. Apple fans are naive to believe they could rely on it for every video production.

posted on 15 May 2014, 21:15 1

30. BattleBrat (Posts: 1057; Member since: 26 Oct 2011)


Not bad, but the frame rate sucked at times :-(.
If it had Z2 level IS a simple smoothie would suffice.

posted on 15 May 2014, 22:36 3

36. 0xFFFF (Posts: 2594; Member since: 16 Apr 2014)


Apple pays Bentley to shoot video with iPhone to reinforce brand image as the device for the wealthy and wannabe wealthy. Like Apple has done a hundred times before with other "for the rich" companies and trendy brands. Yawn.

posted on 15 May 2014, 23:07 2

37. sprockkets (Posts: 1154; Member since: 16 Jan 2012)


Sorry, call bs on this. There are too many scenes where there are panning while in motion right in front of a car.

I'd have to see how they did it, because seriously, you won't be doing that with ANY PHONE without some $$$ equipment to assist it.

Oh and how lame is the built in ipads? Seriously that's just pathetic.

posted on 16 May 2014, 00:58 1

41. RajRicardo (Posts: 31; Member since: 28 Feb 2014)


LOL!! This ad is going to bring the Bentley brand image down. Look at those Lamborghini ads...look at this black and white crap. I can't even see the car properly. That is what an iPhone does to you.

posted on 16 May 2014, 04:25 3

43. G7Knight (Posts: 12; Member since: 01 Apr 2014)


iPhones are made for the brain-dead.

posted on 16 May 2014, 09:40 2

45. mrblah (Posts: 421; Member since: 22 Jan 2013)


iGuess you and your fam should stock up then.

posted on 16 May 2014, 16:06

47. Sauce (unregistered)


You seem upset.

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