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Android is the "best perceived brand" in the U.S. LGBT community according to BrandIndex

Posted: , by Alan F.

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Android is the
The top twenty brands as measured by the BrandsIndex for the LGMT community

The top twenty brands as measured by the BrandsIndex for the LGMT community

You Gov's BrandIndex starts a brand name with a score of zero and subtracts negative feedback from positive to come up with its ranking. On Tuesday, the BrandIndex scores showed the top twenty perceived brands in the U.S. LGBT community, and right on the top at number one is none other than Android. The green robot put up a score of 38.2 in what is being called the "buzz index". Right behind Android in second place with a score of 35.6 is the Apple iPhone. In third place with a "buzz index" of 34.2 is the Apple iPad. Those scores are separate than the Apple name which by itself finished eighth with a score of 31.4.

Other mobile related companies or brands in the top twenty include Samsung, which finished seventh with a "buzz index" of 31.7, tenth place Kindle with a score of 30, number fifteen LG which scored 27.5, the nineteenth place Apple iPod and the twentieth place Skype which came in at 26.3 and 25.4 respectively. Some other names in the list that do have some mobile presence include YouTube (#6) and Netflix (#14).

Twelve new names joined the top twenty this year and among the brands that fell off this year's list were Google and Amazon. On the other hand, Android and Kindle, brand names for software and hardware produced by Google and Amazon respectively, made it to the top twenty. YouGov interviews 5,000 U.S. citizens daily to get their opinion on brands. Those participating in the LGBT survey identified themselves as belonging to that community.

source: YouGov via AndroidCentral

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posted on 20 Jun 2012, 19:17 11

1. Sprintfan (Posts: 68; Member since: 18 Nov 2011)


They obviously didn't take into account Starbucks baristas. :)

posted on 20 Jun 2012, 19:19 4

2. Sackboy117 (Posts: 178; Member since: 17 Oct 2011)


Where's McDonalds!!!!!

posted on 20 Jun 2012, 23:43 1

32. bayusuputra (Posts: 941; Member since: 12 Feb 2012)


he's stuck at sweet seventeen, bro..

posted on 20 Jun 2012, 19:38 10

3. jove39 (Posts: 1276; Member since: 18 Oct 2011)


Good to see Android on top...and surprised to see top 3 belongs to mobile gadgets :)

posted on 20 Jun 2012, 19:48 7

4. christianqwerty (Posts: 460; Member since: 05 May 2011)


I myself am g.ay and have an iPhone, and many of my lgbt friends also use iPhones, iPads, MacBooks and other apple products, I find this kind of odd that android is on top.

posted on 20 Jun 2012, 20:00 7

7. PAPINYC (Posts: 2273; Member since: 30 Jul 2011)


I think you're upset because the little green guy is on top and has made a bottom out of Apple.

However, I agree with you on these findings; I see more *** people or sexually ambiguous people on the the subway using iPhones and iPads. Except, of course, for those manly and mannish lesbians; they like butchy and bulky Android phones (from what I've seen).

posted on 20 Jun 2012, 20:14 4

9. Non_Sequitur (Posts: 1111; Member since: 16 Mar 2012)


I ROFL'ed so hard at your comment.

posted on 20 Jun 2012, 20:20 1

10. GENARAL-LEVY (banned) (Posts: 34; Member since: 19 Jun 2012)


What happen u don't use those I words anymore
when commenting on Apple products.

posted on 20 Jun 2012, 20:55 3

16. PAPINYC (Posts: 2273; Member since: 30 Jul 2011)


iCan't use them because Apple pays PhoneArena to iBanme if iDo. It's amazing how many of these "objective" techblogs are in their pockets. One must only speak positively on iStuff and go along with their preachings (much like in a big Evangelical Temple [where members of the congragation have to fork over 40% of their income] or like a huge Mosque in the Middle East). But, iDigress, iLike my iPhone 4S (don't love it, just like it - serves a purpose). And, tonight, in honour of this story I am going to dress up my DROID CHARGE like Melissa Etheridge and place it on my face-down (screen-down) bare (sans Otter Box case) iPhone 4S.

posted on 21 Jun 2012, 03:54 1

48. GENARAL-LEVY (banned) (Posts: 34; Member since: 19 Jun 2012)


How sad! I use to lmfao when ever u use to post on
Apple products!

posted on 20 Jun 2012, 21:02 1

17. thatjackal (Posts: 15; Member since: 20 Sep 2011)


Okay, I'm g.ay but that was FREAKING hilarious. Also a shock to me; most of my friends have Apple products, though my best of friends use Android. Figures why it was so close in the voting.

posted on 21 Jun 2012, 00:17 1

35. DechyX (Posts: 114; Member since: 16 May 2011)


I'm a dude and I like dudes and I use Windows but I love Android... but most other LGBT people I know do use Apple, including this guy I'm dating -___-

posted on 20 Jun 2012, 22:50 1

27. dmckay12 (Posts: 243; Member since: 25 Feb 2012)


Even though I prefer android, I too am surprised that Apple products are not on top because they are very fruity.

posted on 21 Jun 2012, 03:28 1

46. phoenixpr (Posts: 167; Member since: 28 Mar 2012)


All my gay friends that use iPhone and Mac and other apple products are bottoms. So I am not surprise at all. Just lube up and enjoy the Android baby!

posted on 21 Jun 2012, 10:16

56. EclipseGSX (Posts: 1583; Member since: 18 Oct 2011)


Good for youuuuu

posted on 20 Jun 2012, 19:52 5

5. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


This is a weird study, but I'm sure we'll see plenty of trolling bashing Apple as usual.

posted on 20 Jun 2012, 19:56 9

6. appleDOESNT.com (Posts: 430; Member since: 19 Nov 2011)


OK, i'll start, have you ever not owned a apple product taco? cause i own lots of technology from all sorts of cool companies, try it sometime, it's fun! oh and it's a weird study cause your cute little iPhone came in 2nd? oh and you know it's ok to like something other than apple even though apple doesn't want you to and does their best to herd you in and control you! oh and you asked for this :/

posted on 20 Jun 2012, 20:36 4

13. items17070 (Posts: 70; Member since: 20 Dec 2011)


LOL!!

posted on 20 Jun 2012, 23:41 1

30. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


I've used android, windows, blackberry, apple, webos

posted on 20 Jun 2012, 23:45 9

33. bayusuputra (Posts: 941; Member since: 12 Feb 2012)


yeah, for 5 mins each, except for apple, which you use 24/7..

posted on 21 Jun 2012, 01:01 2

39. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


I used windows mobile for a full year, I used blackberry for a couple of years. I used webos for a couple of months as well as a palm centro for a few months. I have a galaxy tab 7.7 now that I use and I've used android phones on and off for a few weeks at a time.

I'm not very impressed by android. It's an inferior OS.

Windows I think will be a hit.

posted on 21 Jun 2012, 01:12 8

41. mas11 (Posts: 1028; Member since: 30 Mar 2012)


iOS has limited multitasking
Lacks widgets
Lacks expandable storage
No file manager
Requires iTunes
Lacks flash support
http://www.phonearena.com/news/Mobile-OS-comparison-Windows-Phone-8-vs-iOS-6.0-vs-Android-4.0_id31473
So how is Android the inferior one?

posted on 21 Jun 2012, 07:30 1

52. protozeloz (Posts: 5375; Member since: 16 Sep 2010)


IGNORE HIM, He is trolling, he claims is inferior because he feels like it, he never said why....

posted on 21 Jun 2012, 11:59

59. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


You don't get it. The things you complain about are withheld on purpose to make using the phone a good user experience. To prevent lag , poor battery corrupted OS etc. you know all the issues android has.

posted on 21 Jun 2012, 12:31 1

61. protozeloz (Posts: 5375; Member since: 16 Sep 2010)


Ha! like iOS doesn't have issues, you just a sore excuse for a fan boy

posted on 21 Jun 2012, 13:02

62. mas11 (Posts: 1028; Member since: 30 Mar 2012)


What issues? My DROID 4 has never frozen, doesn't lag and I have yet to find a single bug. See the nice thing about widgets is that you don't have to open an app to get the information you want, just unlock your phone. The reason iOS lacks expandable storage is because they want you to buy a more expensive iPhone instead of buying an SD card. I can go on and on about why Apple is so restrictive, but in the end they always will be in order to keep up their high profit margin and keep the user experience the way they want it to be. The only reason the iPhone 4S has such good battery life is because it has a small screen and lacks 4G Lte.

posted on 21 Jun 2012, 13:13

63. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


Widgets also drain battery and make your phone freeze.

Android followed Apple's lead with lots of built in storage. Remember how crappy androids were when they had 512mb of built in memory?

Not a single bug = you're lying

posted on 21 Jun 2012, 14:49

65. mas11 (Posts: 1028; Member since: 30 Mar 2012)


They don't drain nearly as much battery as you think they do. I would rather have the option, you don't have to use them. Plus with the RAZR MAXX, battery draining widgets are a joke (btw the RAZR MAXX is still thinner than the iPhone 4S even with the giant battery).

The OG DROID had half that with only 256MB of RAM and it was the Time Magazine Gadget of the year beating the 4th place iPhone 3GS.

And seriously I haven't found a single bug yet, sure there probably are a few bugs, but I have yet to encounter any. The current build is extremely stable.

posted on 21 Jun 2012, 19:27

67. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


Agree with the Maxxx battery life isn't a concern, but on a lot of android phones it is. The original Droid had plenty of lag issues due to the low amount of memory.

posted on 20 Jun 2012, 20:40 17

14. wendygarett (unregistered)


Relax taco.... Your iPhone is on the list...

posted on 20 Jun 2012, 20:02 1

8. Santi_Santi (unregistered)


hello, came to see the comments...

posted on 20 Jun 2012, 20:22

11. denied911 (banned) (Posts: 361; Member since: 31 May 2012)


where is WP?

posted on 20 Jun 2012, 20:32 6

12. GoBears (Posts: 342; Member since: 27 Apr 2012)


At the bottom, just like in every other community.

posted on 20 Jun 2012, 20:51 2

15. denied911 (banned) (Posts: 361; Member since: 31 May 2012)


you just made my day with this news :)

posted on 20 Jun 2012, 22:52

28. RiseAgainst94 (Posts: 271; Member since: 03 Mar 2012)


WP is actually the highest rated OS for cell phones from users. Get at me ;]

posted on 20 Jun 2012, 21:03 6

18. PapaSmurf (Posts: 8170; Member since: 14 May 2012)


Android got a higher rating than the iPhone and iPad. Samsung got a higher rating
than Apple.

So taco, what's your opinion on all of this?

posted on 20 Jun 2012, 21:26 1

19. Mitchel (Posts: 228; Member since: 25 May 2012)


Just visit to see comments.

posted on 20 Jun 2012, 21:30 1

20. android_sucks (Posts: 111; Member since: 28 Jul 2011)


Who took the time to do this? Who cares!!!!!!

posted on 20 Jun 2012, 21:50 1

21. networkdood (Posts: 6267; Member since: 31 Mar 2010)


Part of the reason is that Iproducts have become bland, I mean look at the latest update...

posted on 20 Jun 2012, 21:53 7

22. networkdood (Posts: 6267; Member since: 31 Mar 2010)


McDonald's is lot like APPLE - McDonald's is by far the number one choice of consumers for fast food, and yet the food is garbage.
Apple is number one in some respects, and, yet, inferior to Android.
Just because something is popular does not mean it is better.
Just like the 8bit NES and the Sega Master System.

I always find it fascinating that someone like Taco or G.K. are so seriously pro-apple on these posts. It would make a great case study for fanaticism.

posted on 20 Jun 2012, 23:42 3

31. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


says the android fanatic who trolls PA to bash Apple articles

posted on 21 Jun 2012, 00:10 6

34. ilia1986 (unregistered)


Says the Apple fanatic who trolls iPA to bash Android users.

posted on 21 Jun 2012, 01:03 1

40. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


Actually I don't. I defend Apple from the constant trolling.

posted on 21 Jun 2012, 01:48 4

45. ilia1986 (unregistered)


By... trolling iPA to bash Android users.

posted on 21 Jun 2012, 04:00 1

49. GENARAL-LEVY (banned) (Posts: 34; Member since: 19 Jun 2012)


You didn't answer his question! Taco.

posted on 20 Jun 2012, 21:59 2

23. nnaatthhaannx2 (Posts: 820; Member since: 19 Oct 2011)


McDonald's? Y no?

posted on 20 Jun 2012, 22:05 1

24. networkdood (Posts: 6267; Member since: 31 Mar 2010)


Yeah, read the comparison - it speaks volumes of what America has been and is nowadays...

posted on 20 Jun 2012, 22:09 2

25. tedkord (Posts: 4653; Member since: 17 Jun 2009)


I find this interesting only because Apple CEO Tim Cook is reportedly ***. Other than that, I don't really see that it means anything. Except that the LGBT community have excellent taste.

posted on 20 Jun 2012, 22:49 1

26. Danalvi1981 (Posts: 47; Member since: 02 Jun 2010)


I'm *** and I have an Android!!! This list is so right!!!

posted on 21 Jun 2012, 13:15

64. Danalvi1981 (Posts: 47; Member since: 02 Jun 2010)


G A Y

posted on 21 Jun 2012, 00:41

37. rinawan (Posts: 4; Member since: 20 Jun 2012)


wew.. I think its aple but android :))

posted on 21 Jun 2012, 01:01 3

38. gallitoking (Posts: 4684; Member since: 17 May 2011)


I am straight and I have an iphone

posted on 21 Jun 2012, 01:13 1

43. u-suck-more (Posts: 529; Member since: 26 Aug 2011)


you dont say

posted on 21 Jun 2012, 09:15

54. good2great (Posts: 1039; Member since: 22 Feb 2012)


haha... this comment is the BEST so far on this article...haha

classic gallitoking

+1

posted on 21 Jun 2012, 18:34

66. MISTER-H (banned) (Posts: 87; Member since: 28 May 2012)


U joker. Lmao.

posted on 21 Jun 2012, 01:28 1

44. Sniggly (Posts: 6920; Member since: 05 Dec 2009)


I approached this post with some trepidation. I feared there would be a lot more gey bashing than there actually was. Except for a few dumbasses (including Taco, who invited bulls**t posts even though there were none) I'm quite pleased with the positivity here tonight. Please keep it up, guys.

posted on 21 Jun 2012, 09:16 1

55. good2great (Posts: 1039; Member since: 22 Feb 2012)


if apple was #1 on the list i'm sure the gey bashing and apple bashing and comment bullying would be multiplied GREATLY...

posted on 21 Jun 2012, 03:38 2

47. AnukulVcool (Posts: 123; Member since: 02 Jun 2012)


sad to see no SONY over there :(

posted on 21 Jun 2012, 04:19 2

50. GuiltyBystander (Posts: 199; Member since: 05 Mar 2012)


Android is fabulous.

posted on 21 Jun 2012, 09:02

53. GENARAL-LEVY (banned) (Posts: 34; Member since: 19 Jun 2012)


Totally Agree.

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