The TCL 10 Pro is an absolute knockout
TCL is primarily known as a manufacturer of TVs, air conditioners, washing machines, and refrigerators, as well as a (former) BlackBerry
and (current) Alcatel
brand licensee in the global mobile industry, but starting this year, the company wants to make a name for itself in the US smartphone market.
The unlocked Android 10 phones are available from Best Buy and Amazon with compatibility for AT&T, T-Mobile, and Verizon's 4G LTE networks in a single paint job each. Curiously enough, the higher-end Ember Gray TCL 10 Pro is listed as "currently unavailable" on Amazon while fetching $449.99 through Best Buy for both in-store pickup and relatively quick nationwide delivery.
Powered by a mid-range Snapdragon 675 processor, this bad boy boasts a decidedly premium design made almost entirely from glass, with stunning curves and a tiny notch.
It's hard to find a similarly good-looking device at a comparable price stateside these days, especially one that also packs 6 gigs of memory, 128 gigs of storage space, and a massive 4,500mAh battery.
The TCL 10L doesn't look bad either... for a $250 phone
On top of it all, the TCL 10 Pro comes with a grand total of four rear-facing cameras, including a 64MP main sensor, a 16MP super-wide-angle shooter, a 5MP macro lens, and a 2MP "super-low-light" sensor.
Meanwhile, the $250 Mariana Blue TCL 10L goes directly up against the Moto G Power
with a smaller 4,000mAh battery in tow, the same exact Snapdragon 665 SoC, a slightly larger 6.53-inch display with a "dotch" (aka hole punch), two extra gigs of memory for a total count of 6, and a vastly superior (at least on paper) quad rear-facing shooter system composed of a 48MP primary camera, an 8-megapixel super-wide-angle lens, a 2MP macro, and a 2MP depth sensor.
This is definitely a convincing own-brand debut from TCL in the hard-to-crack US market, beating pretty much everything the company tried in recent years under the Alcatel label, but it remains to be seen if the company will grow even more ambitious in the near future, rolling out 5G flagships and perhaps turning some
of its wacky concepts
into a commercial reality as well.