Apple and... Apple are the world's top two true wireless earbuds vendors in terms of revenue


It's important to highlight Apple's numbers exclude sales made by subsidiary Beats, which were apparently enough to propel the latter brand to fifth place overall in the global vendor chart of Q3 as the Powerbeats Pro had their first full quarter on the market. What's even more remarkable is that Apple and Beats were ranked first and second in terms of revenue generated by their true wireless earbuds, with Samsung following in third place and Xiaomi unsurprisingly ranked much lower due to the low price of the company's main AirPods alternatives.
Looking ahead, the overall market is expected to grow even further after high-profile new releases from Apple, Amazon, Microsoft, and various other major companies, as well as year-end promotions including Black Friday and Cyber Monday. All in all, Counterpoint forecasts 2019 shipments will reach around 120 million units, and although Apple should easily retain its top spot in the vendor rankings, increasing competition could continue to negatively impact the leader's market share.
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