All four major U.S. carriers have signed on to allow 5 year old company mSpot to stream movies to the internet browsers of the carriers' high end phones. 30 different cellphone models will have access to the motion pictures, representing a potential to reach 40 million cellphone users. Among the devices that will support the service is the iPhone, BlackBerry Storm and Tour, and the Palm Pre. Typing m.mspot.com into the mobile browser will give the user the opportunity to pick from an expanding list of movies to watch. The service will cost $4.99 for each film which can be viewed for 24 hours to as long as 5 days. The movie can be stopped and re-started later, picking up from the point where you paused the film.
mSpot has inked pacts with the Weinstein Company, Paramount and Universal Studios and films will become available a few weeks after they hit the stores on DVD, similar to their release on pay-per-view."With so many people watching TV episodes and movies on their iPhones,mobile phones are now viewed as an entertainment device," said DarenTsui, mSpot’s chief executive, "I really do believe that the day is coming when this will be one of primary ways people enjoy entertainment," he said.