You thought the iPhone Ultra is ambitious? Wait till you see what Ternus was prioritizing. | Image by Fpt.
In September of this year, Apple CEO Tim Cook will be replaced by John Ternus, a move that pretty much everyone knew was coming. How will the company function under Ternus? If his exploits with unseen products are to be believed, then we might be in for a very different time.
Why John Ternus is succeeding Tim Cook
Apparently, Apple’s top brass have wanted their next CEO to be a “product guy” ever since the topic was first breached. John Ternus, who is currently the Senior Vice President of Hardware Engineering at Apple, fits that bill perfectly.
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Ternus has hands-on experience designing the products that propel Apple to new heights each year. When he will be announcing the foldable iPhone Ultra on stage later this year, he’ll know that phone inside out.
Ternus prioritized the foldable iPad
In his newsletter Power On, Apple insider Mark Gurman mentioned that the foldable iPad — a pipe dream that might never make it to market — was a priority for John Ternus.
This iPad, according to reports, is a massive 20-inch device that would be like a foldable smartphone on a much larger scale. It’s also something that is a “wacky experiment” that might never actually go beyond being a prototype.
How will Apple function under its new CEO?
The iPhone 17 Pro redesign was just the start of Apple's new direction. | Image by PhoneArena
The prioritization of something so “out there” says a lot about Apple’s incoming CEO and his approach to the company’s products.
As Gurman has pointed out in Power On, the company is going to see a lot of new products hitting shelves soon. Apple is entering many more new categories under Ternus than it did under Tim Cook.
Ternus himself recently said to employees that Apple’s roadmap is the most exciting it has ever been. That perfectly encapsulates what Apple will likely feel like under Ternus: a company that is willing to take risks with bold new products.
Do you think John Ternus will lead Apple to new heights?
I can’t wait to see where Apple goes
Tim Cook’s departure is sad, but I’m also very excited to see where John Ternus takes Apple from here.
If we have a CEO who isn’t afraid to play around with outrageous ideas like a massive foldable tablet, then the company will likely benefit from it. Apple is at its best when it breaks tradition and revolutionizes the industry.
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Abdullah loves smartphones, Virtual Reality, and audio gear. Though he covers a wide range of news his favorite is always when he gets to talk about the newest VR venture or when Apple sets the industry ablaze with another phenomenal release.
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