This one super-stylish Apple Watch Ultra 4 model is on sale at a $100 discount (but not for long)

By

Adrian Diaconescu

Published: Oct 07, 2026, 12:58 PM

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Apple Watch Ultra 4 with Natural Titanium case and Natural Titanium Milanese Loop

Now this is an incredibly good-looking rugged timepiece! | Image by Apple

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As predictably impressive and incredibly attractive for so many bargain hunters and early holiday shoppers as Amazon's second big Prime Day event of the year has undeniably proven, quite a few popular tech products have surprisingly received no notable price cuts over the last 36 hours or so (at the time of this writing).

Unlike the significantly cheaper Apple Watch Series 12, for instance, the ultra-premium Apple Watch Ultra 4 was basically stuck at its regular starting price of $799 during the first 24 hours of the extended Prime Big Deal Days 2026 festivities in a bunch of different models while going a negligible $15 off list in a few others.

$99 off (11%)

Powered by an S11 chip, capable of running for up to 84 hours between charges (in Low Power Mode), and equipped with vastly improved heart rate sensing technology over its predecessor, the Apple Watch Ultra 4 is an absolute must-buy for outdoor-loving iPhone users, especially at a surprising new $100 discount with a Natural Titanium Case and Natural Titanium Milanese Loop that doesn't come with any strings attached or special requirements whatsoever.

Buy at Amazon

But out of nowhere, the rugged new timepiece has scored a completely unprecedented and potentially unbeatable $100 discount in an especially eye-catching version, and just like in the case of its non-rugged "cousin", this crazy deal doesn't require an Amazon Prime membership or anything else of that nature.

What you do need to be able to maximize your pre-holiday savings on one of the greatest smartwatches money can buy right now is to opt for a "Natural" Titanium case and a technically matching but also decidedly head-turning Natural Titanium Milanese Loop in a large size.

This is a luxury Apple Watch Ultra 4 model that normally costs a whopping $899, mind you, so you can't really say that the three-week-old wearable is more affordable than ever before. But you're still looking at an exceptionally hard-to-resist promotion that's very likely to go away in a matter of hours (even if it's not technically part of Amazon's October Prime Day extravaganza).

Will the $100 discount come back if that happens? Maybe around Black Friday and Cyber Monday in less than two months, but that's never a guarantee, so you should think long and hard before you put off your purchase here.

And yes, I realize that the Apple Watch Ultra 4 doesn't look radically different from its predecessor at first glance, but its battery life and heart rate sensing improvements might well prove substantial enough to justify an upgrade for a lot of iPhone users, especially those who never switched their older Apple Watch Ultra or Apple Watch Ultra 2 units for last year's generation.

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Adrian, a mobile technology enthusiast since the Nokia 3310 era, has been a dynamic presence in the tech journalism field, contributing to Android Authority, Digital Trends, and Pocketnow before joining PhoneArena in 2018. His expertise spans across various platforms, with a particular fondness for the diversity of the Android ecosystem. Despite the challenges of balancing full-time parenthood with his work, Adrian's passion for tech trends, running, and movies keeps him energized. His commitment to mid-range smartphones has led to an eclectic collection of devices, saved from personal bankruptcy by his preference for 'adequate' over 'overpriced'.

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