Amazon has multiple Apple Watch Ultra 3 models on sale at a huge $150 pre-Prime Day discount
Recently marked down by a rare $100, Apple's latest and greatest rugged smartwatch is somehow already discounted by an even heftier $150.
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The Apple Watch Ultra 3 is big, bold, and undeniably beautiful... for a rugged smartwatch. | Image by PhoneArena
Although Amazon plans to kick off an epic 96-hour Prime Day 2026 sales event tomorrow, today is clearly a terrific day to buy a new Apple Watch at an unbeatable price, and depending on your budget and what kind of smartwatch you prefer, you might even be able to save the big bucks on the model that best fits your needs without jumping through any hoops.
The e-commerce giant's latest Apple Watch Ultra 3 deal, for instance, doesn't require a Prime membership, slashing 150 bucks off the list price of arguably the best smartwatch an iPhone user can get right now. If that doesn't sound like a colossal discount (perhaps compared to how much you can currently save on an Apple Watch Ultra 2 or an Apple Watch Series 10 with a titanium construction), you might want to remember how genuinely excited I was just last week to bring you news of a $100 markdown.
While that was a rare money-saving opportunity for the buyers of a specific Apple Watch Ultra 3 model, this is clearly a never-before-seen promotion that covers a whole bunch of colors and a number of different types of brands and straps.
Normally priced at $799 and up, this is obviously still not what I'd consider a conventionally affordable wearable device... but that's because the design and list of features are hardly conventional. The battery life is stellar (at least by Apple Watch standards), the customizable Action Button as useful and intuitive as ever, the health monitoring tools more sophisticated and reliable than ever before, and of course, on top of everything else, you get built-in satellite communications for emergency situations in the middle of nowhere.

Yes, you will look good wearing the super-tough Apple Watch Ultra 3. | Image by PhoneArena
You simply cannot do better than the Apple Watch Ultra 3... at least for a few months, until a potentially improved Apple Watch Ultra 4 is likely to come out, and for a presumably limited time only, you can spend less money than ever for the intelligent timepiece you've waited for so long to buy at the perfect price.
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