Major US retailer abruptly removes Apple Pay support after two years
UPDATE: JCPenney has finally released an official statement, first reported by TechCrunch. This offers a technical explanation for the retailer's decision to "suspend all contactless payment options until a later date." While that suggests there's a good chance Apple Pay support will be reactivated at some point in the future, JCPenney is also hinting at modest popularity for the digital wallet app in its stores, claiming the "vast majority" of shoppers continue to rely largely on "inserting or swiping their physical credit cards at point-of-sale terminals" to complete their transactions. Original article follows.
Curiously enough, another big US retailer confirmed on Twitter over the weekend (via MacRumors) its "decision to remove Apple Pay for our stores." JCPenney's move is certainly unusual (if not unprecedented), as there are still a few holdouts in Apple's race to US ubiquity, but we can't really remember anyone that supported the digital wallet platform for a couple of years to then reconsider without offering any sort of justification.
While not the earliest supporter of the increasingly popular app, JCPenney did embrace the service back in 2017, helping it reach 74 of the top 100 US retailers by revenue as of January 2019. That included Target and Taco Bell, so we're guessing the count is now down to 73. That's still an impressive number, as is the 70 percent touted by Tim Cook as the platform's target for later this year as far as all US retailers are concerned.
Hopefully, we'll get an explanation from JCPenney soon as to what made the department store chain pull the plug on Apple Pay support in both its retail locations and iOS app.
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