Tablet shipment decline to continue through 2023, Apple to remain largely unaffected

Tablet shipment decline to continue through 2023, Apple to remain largely unaffected
Apple iPad Pro (9.7-inch)

As smartphone display sizes have continued to increase over the years, the demand for tablets has naturally declined. This trend shows no sign of slowing down according to DigiTimes Research, which expects shipments to continue dropping through 2023.

Within the report, it’s claimed that demand for tablets with 9-inch displays or above will grow substantially this year due to the demand from consumers who are looking to replace smaller tablets. This is expected to continue throughout 2019 too. But despite this, the overall number of units sold is set to drop, with forecasts expecting shipments of 141 million units next year.

Moving into 2020, the declines are expected to begin slowing substantially and, between 2021 and 2023, an annual drop of just 2-3% is forecast. This means that overall shipments are set to remain above 120 million units annually.

Breaking down this demand, it’s claimed that the average tablet size will sit between 9.7-inches and 12.9-inches during this period. This is due to the fact that smartphone size increases are now expected to slow as bezel-less concepts near reality. As many of you may have noticed, the two display sizes mentioned coincide with those of Apple’s iPads. This is because DigiTimes sees the company gradually increasing its share in the market due to its recent low-priced model and the longer product life of its products in comparison to Android alternatives.

source: DigiTimes

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19 Comments

1. surethom

Posts: 1631; Member since: Mar 04, 2009

There is lack of choice in the android tablet market. Only one amoled tablet bigger than 10" that's the Samsung Tab S4 but that need to drop by atleast £100 before I will consider purchasing.

2. joshuaswingle

Posts: 495; Member since: Apr 03, 2018

I miss the Nexus line of tablets to be quite honest. I have the Nexus 9 but over time it's obviously slowed down and the battery life is just ridiculously bad now, which is why I hardly ever use it anymore. Would love an updated version of it

4. Atechguy0

Posts: 918; Member since: Aug 03, 2018

Nexus or Android tablets are slowly being replaced by Chrome OS laptops and tablets these days, because Chromebooks, Chrome Tabs, and now there is some Chrome 2 in 1 laptops, which can run not only Chrome OS, but all of the Android apps as well. Plus you can now run full blown Linux programs as well. Also in the near future there will be an option for running Windows as well. Many Chrome based devices now come with 8 GB or ram or more. Some even offer 16 GB of ram. If you liked the Nexus 9. Then why wouldn't you like any of the new Chromebooks or Chrome Tablets? Especially since they offer and do a lot more than any Android tablet, or iPad. The other thing to remember is there is a lot of Android smartphones and phablets that actually bring tablet capabilities to an Android smartphone. Some smartphones bring stylus or pen support as well, and some even offer a desktop mode as well. It's one of the many reasons why Android smartphones and phablets have been cannibalizing Android tablets for many years. Apple is the only OEM that purposely separates it's iPads and iPhones. To this day you still don't have any real multitasking or split screen multitasking on any iPhone. Many Apple users were always saying that split screen wouldn't work on the small iPhone screen, but what is the excuse now for Apples new and latest iPhone XS Max which has a 6.5 inch display? This is Apple for you, they are artificiality keeping their iPads and iPhones separate.

16. path45th

Posts: 402; Member since: Sep 11, 2016

On a 6.5 screen the apps when split will be something like 3 inches which is not enough to do anything serious.

18. Atechguy0

Posts: 918; Member since: Aug 03, 2018

This crap again where there is not enough screen space to do anything serious. Give me a break. That is more than enough, especially when you look at other smartphones have been doing split screen multitasking for years on even smaller screens. You can watch a video and send and email or text message at the same time. View a web page, and update Google Keep. Not to mention so many different kinds of apps can run together in any combination. This is real productive work. Something that no iPhone can do. This is 2018, so there is no excuse for the iPhones this year to not have that ability. There is 7 inch tablets that have real multitasking. Look at Apples iPad mini which has a display that is 7.9 inches. That is only 1.4 inches bigger than the iPhone XS Max.

3. joshuaswingle

Posts: 495; Member since: Apr 03, 2018

double post

5. midan

Posts: 2595; Member since: Oct 09, 2017

Android world ruined tablets, you only can make first impression once. When iPad came and it was expensive tablet year or two after when android companies started releasing tablets they released those very cheap crappy tablets with horrible user experience and lot of people bought those over iPad because of the prize. People used those few weeks and left them behind and aren't interested about tablets anymore. This is the reason why there's mostly iPad markets anymore, so many had so bad experience with those $150 tablets and it was that then, didn't bought new one. I serioysly don't know anyone who uses android tablets anymore, but those who first bought iPad, all of them still uses them.

8. japkoslav

Posts: 1465; Member since: Feb 19, 2017

I use iPad Pro and 3 other Android tablets in my "household". Any Android tablet can do what iPad Pro can. The problem IMHO is - if you need media consumption device, you are more than fine with any tablet. You bought a decent tablet 5 years ago? Why buy a new one?

9. Atechguy0

Posts: 918; Member since: Aug 03, 2018

You are a liar Midan. First of all Android smartphones and phablets cannibalized it's own tablet market. Especially when Android smartphones were large, before Apple even pushed out their iPhone 6 plus. Second, large Android smartphones even coined the word phablet. Because they brought tablet capabilities to Android smartphones. Something that no iPhone has to this day, even when Apple made a large iPhone it had no external mouse or keyboard support, like most Android smartphones have. Plus some Android smartphones have stylus or pen support, and some even have desktop support. Third Android smartphones and phablets have real multitasking and split screen multitasking on every Android smartphone and phablet. Something to this day that no iPhone has seen real multitasking and split screen multitasking. Forth, Android tablets live on in Chromebooks, Chrome tablets, and now Chrome 2 in 1 laptops. You can even get Chromebooks with 16 gb of RAM, and 512 gb of expandable storage. Plus they not only run Chrome OS, but Android apps as well. Also you can run full Linux applications. You can even run Steam games, Android studio (IDE), lots of graphics applications and a whole lot more. You will some be able to run Windows programs as well. Things that cannot be run on any iPad. Today's Chromebooks are superior to any iPad, and do a hell of a lot more. Apple is the only OEM that is artificiality keeping their iPads and iPhones separate.

11. midan

Posts: 2595; Member since: Oct 09, 2017

You seriously think someone reads comments like that? I mean look at it?

12. Atechguy0

Posts: 918; Member since: Aug 03, 2018

Well I guess to sum it up. Apple is the only OEM that is artificiality keeping their iPads and iPhones separate. Plus Chromebooks and Chrome tablets are superior to any iPad, and run Android apps.

13. strategic_developer

Posts: 1627; Member since: Jul 17, 2018

Your just pissed because he doesn't share your distorted view. If you have an Android phone you don't need an Android tablet. Just like when I had an iPhone, I didn't want an iPad. I don't want 2 devices they do thr same thing. And yes the iPad is better than many qAndroid tablets in a few ways. But there are many cheaptastic ones and the fact is if that is all you need, paying $800 for an iPad is a bit much for someone who doesn't need it. You people co rinue to attack lower costing options which in the vast majority cases just does what people want, have lower failure rates and many do more than the iPad. My first Android tablet was the original Samsung Tab S. And it was less than an IPad and was better in all ways. It was just boring. The iPad is also boring. I rarely pickup mine after getting a Note.

14. midan

Posts: 2595; Member since: Oct 09, 2017

Are you boys using same crappy Android phone or why your comment looks exact same. No-one won't read that either.

15. japkoslav

Posts: 1465; Member since: Feb 19, 2017

Excuse him, he did forget to compensate for people with text related disabilities.

17. AVVA1

Posts: 228; Member since: Aug 01, 2017

Hmmm...maybe both accounts owned by 1 user?

19. japkoslav

Posts: 1465; Member since: Feb 19, 2017

No, it's the other way around, we share one account.

6. MarvzIsFallen

Posts: 646; Member since: Aug 11, 2017

Loving my ipad pro 10.5 but soon it will be replace by the new 11” this October. Most people who own apple products have 2 or more  devices. Even android users preferred ipads.

7. midan

Posts: 2595; Member since: Oct 09, 2017

I'm waiting 11" too, or maybe i go bigger model this year, haven't decided yet

10. Jrod99

Posts: 707; Member since: Jan 15, 2016

I have a Air 2 and a Tab s2 8. The iPad is just a smoother experience over all. Might get the new pro this year if Apple releases one.

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