Apple could make you forget about the new AirPods next month with new Beats headphones

Apple could make you forget about the new AirPods next month with new Beats headphones
The Powerbeats3 are wireless, but not "truly" wireless

Apple isn't known for its costly acquisitions, generally focusing on buying small companies that can add valuable resources to new areas of development for the Cupertino-based tech giant without entailing a great risk from a return on investment standpoint. But the iPhone and iPad makers actually splashed the cash on Beats Electronics back in 2014, acquiring Dr. Dre's buzzworthy audio device outfit in exchange for a whopping $3 billion.

While we will obviously never know exactly how much Apple has gained or lost as a result of this extravagant purchase in its immediate aftermath, the future of the Beats brand appeared to hang in the balance as there were no new products released under the once fruitful label for the entirety of last year. But fret not, Dre fans, as a redesigned Powerbeats version is expected out pretty soon.

Namely, sometime in April, according to a retail channel source described as reliable in the past by the folks over at CNET.

AirPods rival or something for a different target audience?


There are plenty of popular Beats-branded wireless headphones already on the market, ranging from the $120 BeatsX all the way up to the $350 Beats Studio3, but one thing that's missing is a "true wireless" option. The reason for that is simple, as Apple probably didn't want anything to steal attention away or reduce the appeal of its first-generation AirPods.

With a second edition now out and about, and many signs the AirPods are a runaway success, the company might finally feel confident enough to expand its already vast lineup of audio products. Enter a sequel for the $200 Beats Powerbeats3 that's expected to cut the cord altogether and make it even harder for the likes of Google and Samsung to compete on the Apple-dominated "hearables" scene.


Instead of thinking about the Powerbeats4 (name obviously unconfirmed) as better or worse than the 2019 AirPods generation, you should just regard them as different products. Rumor has it the new, completely wire-free Beats Powerbeats could "borrow" the H1 chip of the freshly upgraded AirPods, as well as the hands-free "Hey Siri" capabilities. But water resistance, better bass, and a more ergonomic design focused on keeping these things snug in your ears at all times, might be added to the mix.

That... arguably makes the impending Beats product sound superior to the 2019 AirPods, although we clearly don't have the full story yet. There's no mention of wireless charging support, while battery life is presumed but not guaranteed to be better. Perhaps most importantly, we have no idea how the reimagined Powerbeats will actually look. We know the cable keeping the Powerbeats3 together will disappear, but absolutely nothing else, which suggests this sequel might be more about functionality and outdoor endurance than fashion.

It's all about the money


We're sorry to break it to you, but Beats headphones are not generally what we'd call affordable. The sporty Powerbeats3 are (typically) pricier than the stylish Apple-branded AirPods, although unlike those market-leading bad boys, these slightly less successful wireless audio accessories routinely go on sale at massive discounts. At the time of this writing, for instance, they're just $99.99 at Best Buy after a 50 percent markdown that's actually become a common occurrence in recent months.


That probably signals a follow-up effort is indeed right around the corner, but it also suggests it won't be a very good idea to purchase said sequel straight off the bat. That being said, whether or not the Powerbeats4 will be better than the AirPods 2, a starting price of more than $200 is likely to put off a large number of potentially early adopters. The question is can Apple deliver all the aforementioned upgrades over the Beats Powerbeats3 and refrain from adding a premium of, say, 50 bucks? We'll apparently see about that in just a few weeks or so.

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9 Comments

1. lyndon420

Posts: 6600; Member since: Jul 11, 2012

The Beats earpieces definitely look good. But the Airpods always remind me of the movie 'There's something about Mary' and I can't help but laugh whenever I see someone wearing them lol.

2. Mike88

Posts: 228; Member since: Mar 05, 2019

Maybe you just get jealous of them??? Airpods look really cool...everyone knows about them

3. lyndon420

Posts: 6600; Member since: Jul 11, 2012

Jealous of what??

5. almostdone

Posts: 426; Member since: Sep 25, 2012

Yes I love Braun toothbrush heads hanging out of my ears.

7. geordie8t1

Posts: 279; Member since: Nov 16, 2015

They look dumb as hell, black version would vastly improve their look tho, but over all they quite ridiculous looking

9. iushnt

Posts: 3083; Member since: Feb 06, 2013

No reason to laugh, people buy them because of their preference

4. nodes

Posts: 1154; Member since: Mar 06, 2014

*earphones

6. sirohunter

Posts: 193; Member since: Sep 23, 2017

Would totally buy these over AirPods.

8. geordie8t1

Posts: 279; Member since: Nov 16, 2015

I liked my powerbeats 3, HOWEVER they were not as waterproof as they should be, mine failed after about 2 months usage, i returned,, second pair lasted about 6 months, returned, they lasted about 3 months, by then i had run out of warrenty, so i returned to cheap wired sports earbuds

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