AirPods named Apple's second best-selling product 'out of the gate', no sequel needed

AirPods named Apple's second best-selling product 'out of the gate', no sequel needed
You'd probably expect Apple's AirPods to have lost a little steam after hitting stores more than two years ago and needing several months to match production and demand, but according to some in-depth new research conducted by Above Avalon's Neil Cybart, consumer interest over time seems to have actually grown, peaking during the 2018 holiday season.

That's certainly an unusual phenomenon, exacerbated by a lack of hardware upgrades and constant rumors of a sequel that have ramped up recently as well. While Apple is unlikely to ever share the official sales numbers of its trend-setting wireless headphones, this particular analyst believes there are currently "at least 25 million people wearing AirPods" around the world.

The already impressive figure is projected to rise to more than 50 million at some point this year, as Apple is purportedly on track to sell roughly 40 million units in 2019, which would represent a staggering year-on-year progress of almost 90 percent. Perhaps most remarkably, Cybart has reason to believe AirPods are the all-time second most successful Apple product "out of the gate", meaning its global shipments since late 2016 may have exceeded the initial sales of the original iPhone and Apple Watch.


If this theory is true, the iPad is the only Cupertino-designed device that garnered more excitement during its first two years on the market, although interest levels quickly plateaued after that honeymoon phase. The AirPods are unlikely to suffer the same fate, especially considering the hype currently surrounding a sequel (or rather a refresh) expected to see daylight this spring.

Granted, the aforementioned sales estimates and forecasts are hardly what we'd call rock-solid, hailing from unofficial sources, educated guesses, and viral measurements. But the truly impressive thing about Apple's first-gen AirPods is their 500 percent (!!!) year-over-year growth in 2018 Google search interest.

 

Basically, these have gotten trendier with time, generating memes, viral videos, and ingenious methods to keep them around sans wires, all of which highlights Apple's unique advertising strengths. Now let's see what happens when the market gets flooded by more and more copycats.

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19 Comments

1. midan

Posts: 3011; Member since: Oct 09, 2017

And just like always haters impact was zero. Remember all the usual comments they gave when these launched :)

2. aegislash

Posts: 1517; Member since: Jan 27, 2015

Imagine caring this much about what people say on the internet.

4. Feanor

Posts: 1389; Member since: Jun 20, 2012

It's not a matter of haters. It's a matter of well established facts: 1. They have average sound quality. They never won any test in sound quality against competition. 2. They don't have noise cancellation, like many competing products in the same price range. 3. They look like conventional earplugs, that someone sneaked behind you and cut the cables. They are actually the typical Apple products where people buy just the brand name and they still convince themselves that they made the best decision.

5. mrochester

Posts: 1021; Member since: Aug 17, 2014

People don’t buy them for sound quality or noise cancellation, they buy them because they are totally cordless and they pair with multiple devices in a ridiculously easy way. That’s why they are so insanely popular.

16. piyath

Posts: 2445; Member since: Mar 23, 2012

It's useless to explain the importance and aim of Airpods to a hot headed Apple hater.

6. toukale

Posts: 648; Member since: Jun 10, 2015

Your comment is the typical reaction you get from the so call haters. Why is it so hard for some on forums to just let others buy/enjoy what they like? You feel so strongly about a product then you vote with your wallet of either buying or not buying it. Others who likes it will cast their own vote and pay for it. I don't see the harm in this, both you and others voted the your feel and that's it. No need to call others who decide to vote differently than you names. That is the reason others are calling you haters, because you simply can't let others be with their purchases. Most don't care about sound quality, looks or voice cancellation, they just want something that works well and does what it says it does that's it. So, let them be.

7. midan

Posts: 3011; Member since: Oct 09, 2017

"They are actually the typical Apple products where people buy just the brand name and they still convince themselves that they made the best decision." This is actually typical response from people who doesn't know what kind of difference good and effortless use can make in peoples eyes. That is also typical that you think they did bad decision because they don't share the same thoughts than you. Maybe this comes as surprise to you, but most people really doesn't care how they sound if it's good enough. They can't hear or care the difference. Same Applies to everything in this world. For example if you go to eat restaurant and think you got good food and are very happy about it and then some food guy say how same food wasn't that good. And AirPods definately doesn't sound bad.

9. Feanor

Posts: 1389; Member since: Jun 20, 2012

Wow, guys. Congratulations. If you buy earphones and your priority is ease of use over sound quality, then you really need to sort out your priorities, before bashing me for being...well, hmm...rational. Also, who says that connecting competing products is some sort of an ordeal that you cannot go through? Just because the Airpods are easy to connect, this doesn't mean all others are so "unconnectable". Logic guys, logic.

10. midan

Posts: 3011; Member since: Oct 09, 2017

https://www.amazon.com/Apple-MMEF2AM-AirPods-Wireless-Bluetooth/dp/B01MQWUXZS#customerReviews 2600 ratings, overall sound quality stars 4,4 here is all the comments which talks about sound quality https://www.amazon.com/Apple-MMEF2AM-A-AirPods/product-reviews/B01MQWUXZS/ref=cm_cr_othr_d_show_all_btm?ie=UTF8&filterByKeyword=sound+quality#reviews-filter-bar Look how positive those are? and remember most of these are propably just average joes who want to listen music. They are clearly happy with the audio.

13. Back_from_beyond

Posts: 1438; Member since: Sep 04, 2015

The average Joe as you put it yourself clearly wouldn't know good audio quality if it smacked them in the face. The same thing applied to the iPods back in the day. iPod users would praise the sound until they heard something better like a Creative Zen next to it and realized how big the difference was between them. If you don't know any better, your standards can be low without you knowing it. For those who do know how to appreciate good audio, nothing Apple has ever produced has been adequate.

14. mrochester

Posts: 1021; Member since: Aug 17, 2014

Yes, Apple produces great products, not just adequate. That's what differentiates them from the competition who are happy selling adequate/not quite adequate products.

17. midan

Posts: 3011; Member since: Oct 09, 2017

So what went wrong? There's always those so called better ones when talking about Apple and surprisingly they never sell well. So what was wrong about Zen?

11. midan

Posts: 3011; Member since: Oct 09, 2017

double post

15. japkoslav

Posts: 1517; Member since: Feb 19, 2017

You know most people do not have any experience with a decent sound, to them Airpods might be acceptable, to others that actually heard more than 1 headphones in their life, they tend not to be afraid to express their disappointment. I used them, I have heard many headphones and I own around 20+ pairs of headphones I belive are decent.

3. aegislash

Posts: 1517; Member since: Jan 27, 2015

AirPods were definitely my most favorite purchase of 2018. I was hesitant and waited a year, but after seeing coworker after coworker coming in with them, I finally asked, did research, and gave em’ A try. The ease of connecting with my 10S Max, the battery life, the strength of the wireless connection. Very nice first generation product.

8. Tech-shake

Posts: 213; Member since: Nov 14, 2016

can you please tell me how they sound in loud environments. I am considering buying a pair of these but my only concern is how well they fair in loud environments.

12. Vancetastic

Posts: 1589; Member since: May 17, 2017

I just wish they were a little cheaper, and didn’t fall out of my ears. Otherwise, I concur with other comments...they sound good enough for anyone but a serious audiophile, and the ease with which they work is great.

18. Feanor

Posts: 1389; Member since: Jun 20, 2012

So on top of admitting that sound quality is just ok, you also complain that they are not ergonomic enough? These Airpods, together with the universally acclaimed but equally flawed Apple Watch, must be the best red herrings Apple ever made. Congratulations to all that stick to them.

19. Vancetastic

Posts: 1589; Member since: May 17, 2017

Uh, yeah. That, along with the price, is why I don’t own them. Any other questions?

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