Xiaomi Mi MIX gets noticed by Time Magazine

Xiaomi Mi MIX gets noticed by Time Magazine
Xiaomi executives must be beaming like a brand new father. The latest edition of Time Magazine (the issue with President-Elect Donald Trump on the cover) features a story about the Xiaomi Mi MIX. The article focuses on the so-called "borderless device" and its designer  Philippe Starck. It includes references to the 6.4-inch display and the 91.3% screen-to-body ratio (it's actually a bit over 84%), and the ceramic acoustic technology which allowed Xiaomi to remove the earpiece speaker. With the latter technology in place, vibrations are transmitted through the glass in front allowing the user to hear sounds from the phone.

A mention in Time could help boost sales, but the device is not offered in the U.S. Additionally, it appears that the Mi MIX doesn't need any help in this department as it has been the subject of multiple sold out flash sales in China. And while the MIX is one concept phone that is being mass produced, building the handset is so complex that Xiaomi is limited to turning out 10,000 units a month.

The Xiaomi MIX is in good company with its appearance in Time. Seven years ago (can it really be that seven years have gone by so quickly?) the magazine awarded the Motorola DROID the title of Gadget of the Year for 2009. The phone hadn't even been on the market for a full month when Time editors picked the DROID over the Apple iPhone 3GS, which finished fourth.

source:   MyDrivers (translated) via XiaomiToday

Related phones

  • Display 6.4" 1080 x 2040 pixels
  • Camera 16 MP / 5 MP front
  • Processor Qualcomm Snapdragon 821, Quad-core, 2340 MHz
  • Storage 128 GB
  • Battery 4400 mAh



1. maherk

Posts: 7050; Member since: Feb 10, 2012

Why would they out a sub-par camera on such a beast? That's the only thing that made me pass on such a unique phone.

8. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

The camera is so bad that a 2014 mid ranger has a better one. They went all in on most specs and just put in the cheapest s**ttiest camera. No excuse.

11. maherk

Posts: 7050; Member since: Feb 10, 2012

Totally agree with you here, it screams premium in every bit of it, except when it comes to the camera.

2. aashis.sapkota

Posts: 85; Member since: Sep 27, 2015

That is one small article with a big impact on non-geeks. The more tech-shavy crowd already knows about Xiaomi. Cheers! a happy Xiaomi (Band and Smartphone) user.

5. HugoBarraCyanogenmod

Posts: 1412; Member since: Jul 06, 2014

The only things I like is the front page of this magazine.

6. isprobi

Posts: 797; Member since: May 30, 2011

"A mention in Time could help boost sales, but the device is not offered in the U.S. ". So why did they even write an article on it since they seem to be a USA oriented magazine? Are they getting paid to do that? Anyway why not write an article on the Lenovo Phab 2 Pro which is officially available for sale in the USA. I have only had mine for about 2 days but so far I like it allot.

12. monoke

Posts: 1205; Member since: Mar 14, 2015

Glad this phone is getting more awareness. When the bezeless barrage comes next year signifying the next evolution in phone design, people will know this phone and Aquos before it showed the way!

16. aljololzz

Posts: 85; Member since: Nov 07, 2016

its a great phone anyway

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