Xiaomi Mi MIX production reportedly to be limited to 10,000 units per month

Xiaomi will likely not be able to mass-produce its “bezel-less” Mi MIX smartphone, mainly due the device's premium all-ceramic body. The production capacity for the futuristic phone will reportedly be limited to around 10,000 units per month, which, combined with the fact that Xiaomi has confirmed with us its intentions to sell the smartphone only in China, even further diminishes most people's chances of getting their hands on a similar device in the near future.

According to Kevin Wang, director of IHS Markit China, Xiaomi does not want to engage in “hunger marketing”, and the reason for the Xiaomi Mi MIX to be called a “concept” phone, is that it cannot be mass-produced at the moment. Posting on Chinese microblogging site Weibo, Mr. Wang explains that the production capacity for the futuristic device will be limited to only around 10,000 units per month. Here is his full post, translated via Google Translate:

The term “hunger marketing” denotes marketing practices by which a product with an overall attractive value and/or price point is brought out in limited supplies, thus creating artificial scarcity with the intent of boosting demand. The Xiaomi Mi MIX fits perfectly into the stereotype of a “hunger marketing” device, being a uniquely designed, high-spec'd smartphone with a premium build going for $500, but in this case, it really does seem likely that Xiaomi may not be able to produce the phone in big enough quantities, or at a big enough profit margin, to justify it being anything more than a “concept” at this point.



1. trojan_horse

Posts: 5868; Member since: May 06, 2016

Bad news for the many who were already set to hop on this MIX. I guess the Mi Note 2 is the MIX's best substitute from Xiaomi itself.

6. GreenMan

Posts: 2698; Member since: Nov 09, 2015

A TERRIBLE name for such a 'fancy' looking phone, I'd say... Mi Mix, eh? eh! What exactly is this "Mix"...??? Why they give their smartphones the 'WEIRDEST' name possible...? Huawei Honor Enjoy, anyone...? Did you 'enjoy' that name, lads...? Oh well... Who am I to argue, eh? Enjoy your Enjoys... BTW, a BRILLIANT looking phone... Lets hope Apple take a note or two from this 'bezeless concept'... G'Day!

7. leftheodo

Posts: 108; Member since: Oct 21, 2011

Typical Apple fanboy. Doesn't care about the phone's features, capabilities, specs etc. Just cares about the name. Stick with your iPhone.

8. yoghibawono

Posts: 240; Member since: May 04, 2016

Since last phablet from xiaomi called mi max lol

2. Marslander

Posts: 160; Member since: Jan 08, 2015

From what I've reading, making ceramic casings is expensive due to a high failure rate. Maybe that's why they're keeping the production low.

3. ibend

Posts: 6747; Member since: Sep 30, 2014

oh great... thanks to that ceramic body... and the price will be skyrocketed :-/ hopefully gearbest or other shop can reserve one for me :P

4. McLTE

Posts: 922; Member since: Oct 18, 2011

This is an exciting phone. If enough people get and stay excited about this sort of innovation (yes I said innovation), other OEMs will move this direction. I expect that this is a vision of what's to come from the big players - it's just a matter of time. Well, for Samsung anyway. They are doing a fantastic job of shrinking bezels. Apple - go ahead and keep your massive forehead and chin! :P

5. Fona13A unregistered

Could they achieve the same design with metal instead of ceramic?

9. NarutoKage14

Posts: 1345; Member since: Aug 31, 2016

This actually is "hunger marketing". If they knew it couldn't be mass produced why bother to do it if overall production costs will exceed revenue/profit?

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