Video shows how Apple prepares for the launch of its new iPhone models

A video put together by Buzzfeed shows how Apple prepared for the Apple iPhone 8 and Apple iPhone 8 Plus launch starting all the way back with the September 12th unveiling of the new handsets. When pre-orders for the iPhone 8, iPhone 8 Plus, Apple Watch Series 3 and Apple TV 4K started on September 15th, several Apple engineers were sitting in Apple's "War Room" to track the incoming orders and to make sure things were running smoothly.

Making sure that all of the finished iPhone units arrive at Apple Stores on time, and on the doorsteps of those who ordered one, is Apple's Senior VP of Retail Angela Ahrendts. The executive points out that on the opening night of pre-orders, half of them come through the App Store app because it is the fastest way to get an iPhone reserved. A quick tap of the Touch ID button, and an iPhone can be pre-ordered.

Starting two days before launch, Ahrendts got the Apple Stores pumped for launch day by visiting a number of locations and meeting with the staff. Meanwhile, the UPS Worldport facility in Kentucky is getting ready to ship out all of those iPhone units received directly from factories in China. Because of the sheer volume of the cargo being shipped, UPS uses an entire room just to handle the shipping of the iPhone handsets. Some of the phones go to Apple Stores, and other go to those who pre-ordered one.

While it seems like magic, the whole process requires the tireless work of many, many hard working people. Some work for Apple, some work for other companies like UPS. The bottom line is that they are all working together to make ordering a new iPhone model, and having it arrive at your door or at the Apple Store, quite seamless.

source: Buzzfeed via MacRumors

Related phones

iPhone 8
  • Display 4.7" 750 x 1334 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A11 Bionic, Hexa-core, 2390 MHz
  • Storage 256 GB
  • Battery 1821 mAh(14h talk time)
iPhone 8 Plus
  • Display 5.5" 1080 x 1920 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A11 Bionic, Hexa-core, 2390 MHz
  • Storage 256 GB
  • Battery 2691 mAh(21h 3G talk time)



1. legiloca

Posts: 1676; Member since: Nov 11, 2014

In other news: the new iPhone duo are DxOmark’s benchmark darlings

4. nctx77

Posts: 2540; Member since: Sep 03, 2013

A lot of tech sites are slow to report this though. This news broke yesterday.


Posts: 234; Member since: Sep 24, 2015

And nobody gives s**t even its same design since last 4 years

7. MrShazam

Posts: 987; Member since: Jun 22, 2017

Funny enough, doesn't show in side by side comparisons to the competition: Would be interesting to see how it does in a blind camera comparison. I predict it'll be a repeat of history, just like the formerly top ranked by DxO Mark Pixel still came last in blind camera comparisons:

2. Sammy_DEVIL737

Posts: 1529; Member since: Nov 28, 2016

What's new in this? Every company does the same thing. But PhoneArena never leaves a moment praising Apple in small things. Your source to everything Apple : iPhoneArena.

3. peace247 unregistered

Can't wait for iPhone x

5. PhoneInQuestion

Posts: 496; Member since: Aug 20, 2017

Wow totally earth shattering innovation right in front of our very eyes......

8. RyanD6687

Posts: 6; Member since: Apr 13, 2013

Obviously, they just do the same thing they've been doing for the last 4 years

9. xfire99

Posts: 1205; Member since: Mar 14, 2012

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