Verizon introduces platform-neutral Private Applications Store for Business

Verizon introduces platform-neutral Private Applications Store for Business
CTIA 2011 has already kicked off with an impressive start bringing us five new smartphones from AT&T, and now Verizon has introduced a new Private Applications Store for Business (PASB) - a platform-neutral app store combining choice and corporate control on apps. The aim is to help businesses build their mobile office while keeping security and control at high levels. The carrier will demonstrate the app store today.

The PASB allows businesses to manage both in-house and third party apps on corporate or employee smartphones and tablets, which are either behind or not a company’s firewall.

“Our Private Applications Store for Business is a win-win for employers and employees as it provides enterprises with the opportunity to leverage their existing application investments while also pro viding a seamless and secure way to manage new and innovative apps and provide access to content thatis relevant for their business,” Janet Schijns, VP of Business Solutions at Verizon Wireless said.

Thomson Reuters and Hallmark Cards are among the first companies to trial the new service. The PASB will be offered by Verizon on a per-user/per-month basis. It includes an admin portal, a web-based portal for apps and content and a client on the device.

“Our involvement in the trial gave us insight into the value a tool like this can provide in managing the distribution of mobile applications, simplifying the billing for application charges and providing the ability to push content to our enterprise users,” Neal Clark, Hallmark’s IT sourcing manager, summarized.  

source: Verizon Wireless



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