The new ceramic Apple Watch Series 2 comes at a colossal price: $1,250 and up


Sure, we're not talking 10 grand like the gold 'Edition' versions of the watch, but $1,250 for the 38mm model, and $1,300 for the 42mm watch is definitely luxury territory.

The new and undeniably beautiful, creamy white ceramic Apple Watch has all the hallmark features of the Series 2: it's got built-in GPS, it's water resistant at up to 50m, features a dual-core processor, and runs on the latest watchOS 3.

However, at that price, it will definitely find more adoption from more affluent customers. What's a bit puzzling is that default bundle ceramic white with the rather non-premium fluoroleastomer sport band that looks good on it, but does not have that exquisite look one expects at such a high price point.

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13 Comments

1. darkkjedii

Posts: 31049; Member since: Feb 05, 2011

That price though...damn Apple.

4. Nopers unregistered

What do you expect? It's ceramic and an Apple product.

15. BlackhawkFlys

Posts: 914; Member since: May 07, 2014

It is targeted at the likes of Justin Beiber. (Rich kids)

2. BradyCrack

Posts: 835; Member since: Dec 29, 2015

Come on.

5. Sakeem

Posts: 857; Member since: Sep 05, 2012

Wow. I mean...wow!

6. Feanor

Posts: 1365; Member since: Jun 20, 2012

For his money you get a TAG Heuer Connected.

8. FlySheikh

Posts: 444; Member since: Oct 02, 2015

Wow just wow..

9. Mreveryphone

Posts: 1821; Member since: Apr 22, 2014

It's ceramic just like the toilet I sit on... Apple charging top dollar for a toilet watch... They can flush that one!!!

14. NarutoKage14

Posts: 1324; Member since: Aug 31, 2016

My toilet has superior quality ceramic than this and it's far more useful.

16. BlackhawkFlys

Posts: 914; Member since: May 07, 2014

s**t..........

10. Fona13A unregistered

This is pretty much where I draw the line with Apple, miss a few key features that the competition offers but charges well above what the design-feature ratio would justify.

12. trojan_horse

Posts: 5868; Member since: May 06, 2016

That's just Apple being Apple, man... Offer less for more.

13. NarutoKage14

Posts: 1324; Member since: Aug 31, 2016

I can buy a military grade quality ceramic capacitor with 5 year warranty for $0.05. At that price point I'd rather but a TAG or Rolex cause 100 years down the line they'll still work.

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