TAG Heuer teases Android Wear 2.0 smartwatch announcement for March 14

We're just a couple of days away from a new smartwatch announcement coming from watch company TAG Heuer. Not a newcomer to the smartwatch industry, the Swiss watchmaker recently teased a new product that will be revealed on March 14.

The teaser doesn't really come as a surprise since sources familiar with the company's plans confirmed last month that TAG Heuer would be launching a successor to the TAG Heuer Connected smartwatch in mid-March.

According to the same source, the wearable device is called TAG Connected Modular, and it's supposed to feature interchangeable straps and clasps among other things.

The TAG Connected Modular is likely to be a hybrid smartwatch, as users will be able to switch between digital and automatic clock mode. Apparently, the smartwatch will be powered by Android Wear 2.0, the new OS launched by Google back in February.

TAG Heuer's smartwatch business has been surprisingly successful, as the company announced recently it sold more than double the number of Connected smartwatches it expected to sell last year.

We're witnessing a surge in smartwatch announcements lately, as many traditional and luxury watchmakers are jumping aboard the wearable tech bandwagon. Maybe it's not really a revolution, but it's definitely an evolution from last year.

source: TAG Heuer

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6 Comments

1. vincelongman

Posts: 5748; Member since: Feb 10, 2013

I'm interested to see how their trade in program works (won't know until 2018) I wonder how much the traded TAG Heuer Carrera sells for

2. Feanor

Posts: 1417; Member since: Jun 20, 2012

It is already announced; $1500, €1350, same as the price of the TAG Heuer Connected.

3. TerryTerius unregistered

Vince is talking about used watches. Not the brand-new one. I doubt they have held their value to the dollar.

4. vincelongman

Posts: 5748; Member since: Feb 10, 2013

Yep, I mean those selling "special edition" Heuer Carrera from their trade-in program (new Heuer Carrera are around $5000) i.e. I wonder if its possible to 1. Buy a Connect for $1500 2. Trade-in for a "special edition" Heuer Carrera for another $1500 3. Sell "special edition" Heuer Carrera for ~$3000 and recoup all or most money spent I have no idea how watches hold their value

5. scarface21173

Posts: 702; Member since: Aug 17, 2014

Last gen tag smart watches are selling for very good money on ebay.

6. surethom

Posts: 1730; Member since: Mar 04, 2009

Looks like another black sporty non classic watch like the wrongly names huawei watch 2 classic. I like most others watching a classic stainless steel looking watch this is just slightly thinner than the Huawei watch 1.

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