TAG Heuer tipped to launch hybrid Android Wear 2.0 smartwatch on March 14


In a January interview, a Tag Heuer executive said the luxury watch brand is going to release an Android Wear 2.0 smartwatch in May – a successor to the Tag Heuer Connected that arrived in 2015. But the wearable may arrive earlier than expected, for sources in-the-know told Android Central that the device – called Tag Connected Modular – will be released March 14. The smartwatch is tipped to feature fully customizable lugs with a choice of interchangeable straps and clasps.

What's more, a custom automatic watch head will let the wearable switch between digital and automatic clock movement. That is, users will be able to toggle the Android Wear 2.0 part on and off in some way.

TAG managed to beat its original goal of moving 20,000 Connected units with a healthy lead, selling the expensive watch in over 50,000 pieces. This has made the brand enthusiastic towards carving a place for itself in the smartwatch market. But there are only two things we know for sure about the upcoming watch – it's going to be modular in some way, and also mighty expensive.

ALSO READ

FEATURED VIDEO

5 Comments

1. Feanor

Posts: 1421; Member since: Jun 20, 2012

I wonder if releasing their smartwatch so fast after the official debut of Android Wear 2.0 means that they will miss out some technological advances that come along Android Wear 2.0; I'm somehow doubting that TAG Heuer would care much about giving to their next smartwatch cellular capabilities or a heart rate sensor, but it would be nice to see e.g. a digital crown or rotating bezel. Comparing to the current model, NFC is pretty much a given as well as GPS, because their CEO already announced these features, but it would be nice to get some sort of rotational input. It would fit their image very well.

2. jdoogzie

Posts: 1; Member since: Apr 11, 2016

I have the connected and havent worn it for 3 moths its beautifully crafted but lacks basic features found on a moto 360 - ive since moved to the gear s3 a perfect watch it just lacks apps but im happy

3. Feanor

Posts: 1421; Member since: Jun 20, 2012

I have a Connected too and I know for sure that the only feature that it's lacking comparing to a Moto 360 is a heart rate sensor, really no big deal. Now if course it can be considered poor in features, but when it came out in late 2015 it was really at the same level with competing smartwatches. Still my watch of choice. It's first a proper watch and secondarily a smartwatch.

4. vincelongman

Posts: 5758; Member since: Feb 10, 2013

IMO TAG allowing people to trade-in for an ~$3000 Carrera mechanical watch 2 years later is brilliant Means we can buy it now, use for 2 years and then trade it in Then either keep the ~$3000 Carrera mechanical watch Or sell it and upgrade to the newer TAG AW watch, for a profit

5. vincelongman

Posts: 5758; Member since: Feb 10, 2013

Edit: I realised that would be too good to be true, I looked into it more The trade-in actually costs $1500 So it means you could sell the Carrera for ~$3000 and recoup your money But you'd still need to pay to upgrade to the newer TAG AW watch Sorry for the misinfo Still a great deal IMO

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.